How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0.57% of all New Zealand orbital sander brand searches, placing Bosch sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about orbital sander brands, Bosch appeared in four of the five answers and was the second most recommended of the six.
Bosch is the sixth most searched of 6 competitors and the second most recommended in AI answers.
MakitaShare of searches 33.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- FestoolShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BoschShare of searches 0.57%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top orbital sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about orbital sander brands
5 answers
Asked ChatGPT
“Which orbital sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best orbital sander brands in New Zealand?”
Asked ChatGPT
“What's the best orbital sander brand in New Zealand for wood sanding?”
Searched Google, AI Overview
“sander for wood”
Searched Google, AI Overview
“cordless orbital sander”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which orbital sander brands compete with Bosch?
Share of searches by month for Makita, Ryobi, DeWalt, Festool, Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 27.5% | 19.5% | 9.2% | 9.2% | 0.58% |
| Nov 2025 | 28% | 33.8% | 22.6% | 6.7% | 8.4% | 0.48% |
| Dec 2025 | 30.4% | 36.7% | 18.2% | 6.1% | 7.9% | 0.63% |
| Jan 2026 | 33.3% | 32.6% | 19.2% | 6.9% | 7.3% | 0.7% |
| Feb 2026 | 34.3% | 27.5% | 20% | 8.7% | 9.1% | 0.47% |
| Mar 2026 | 31.9% | 30% | 19.3% | 9.3% | 8.9% | 0.55% |
| Apr 2026 | 34.8% | 27.9% | 19.7% | 7.8% | 9.1% | 0.6% |
| May 2026 | 34.9% | 22.9% | 20.5% | 9.6% | 11.5% | 0.6% |
| Jun 2026 | 32.7% | 22.6% | 23% | 10% | 11.1% | 0.56% |
| Jul 2026 | 34.3% | 23.2% | 20.4% | 10.6% | 11% | 0.59% |
| Aug 2026 | 30.7% | 25.4% | 21.1% | 8.5% | 13.8% | 0.52% |
| Sep 2026 | 33.2% | 27.3% | 19% | 10.1% | 9.8% | 0.57% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 10K | +20% | +2.5 points | |
| 2, held 2nd | 27.3% | 8.2K | +19.4% | +1.9 points | |
| 3, held 3rd | 19% | 5.7K | 0% | -2.1 points | |
| 4, moved from 5th to 4th | 10.1% | 3K | +33.2% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.8% | 3K | -21.3% | -4 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.57% | 170 | +21.4% | 0 points |
1.
Makita33.2%
Held 1st. 10K estimated branded searches, +20% vs prior month. Share +2.5 points.
2.
Ryobi27.3%
Held 2nd. 8.2K estimated branded searches, +19.4% vs prior month. Share +1.9 points.
3.
DeWalt19%
Held 3rd. 5.7K estimated branded searches, 0% vs prior month. Share -2.1 points.
4.Festool
10.1%
Moved from 5th to 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.7 points.
9.8%
Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4 points.
6.
Bosch0.57%
Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among orbital sander brands in New Zealand held steady, from 0.58% to 0.57%.
How did search popularity change for New Zealand orbital sander brands in September 2026?
6 changes
In September 2026, Festool overtook Milwaukee to rank 4th among orbital sander brands in New Zealand, with 10.1% of the searches.
In September 2026, Makita gained share of searches among orbital sander brands in New Zealand, from 30.7% to 33.2%.
In September 2026, Ryobi gained share of searches among orbital sander brands in New Zealand, from 25.4% to 27.3%.
In September 2026, Milwaukee lost share of searches among orbital sander brands in New Zealand, from 13.8% to 9.8%.
In September 2026, DeWalt lost share of searches among orbital sander brands in New Zealand, from 21.1% to 19%.
Estimated monthly branded searches for Bosch in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
1–40 of 74
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Where does Bosch compete?
Is Bosch your brand?
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