Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 33.2% of all New Zealand orbital sander brand searches, placing Makita first out of six brands. When we asked both ChatGPT and Google AI Overviews about orbital sander brands, Makita appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Makita is the most searched of 6 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 33.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. FestoolShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. MilwaukeeShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top orbital sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. Ryobi3rd
  4. Milwaukee3rd
  5. DeWalt5th
  6. Festool6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about orbital sander brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which orbital sander brands compete with Makita?

Makita against orbital sander brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, DeWalt, Festool, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltFestoolMilwaukeeBosch
Oct 202534.1%27.5%19.5%9.2%9.2%0.58%
Nov 202528%33.8%22.6%6.7%8.4%0.48%
Dec 202530.4%36.7%18.2%6.1%7.9%0.63%
Jan 202633.3%32.6%19.2%6.9%7.3%0.7%
Feb 202634.3%27.5%20%8.7%9.1%0.47%
Mar 202631.9%30%19.3%9.3%8.9%0.55%
Apr 202634.8%27.9%19.7%7.8%9.1%0.6%
May 202634.9%22.9%20.5%9.6%11.5%0.6%
Jun 202632.7%22.6%23%10%11.1%0.56%
Jul 202634.3%23.2%20.4%10.6%11%0.59%
Aug 202630.7%25.4%21.1%8.5%13.8%0.52%
Sep 202633.2%27.3%19%10.1%9.8%0.57%

  1. 1.Makita

    33.2%

    Held 1st. 10K estimated branded searches, +20% vs prior month. Share +2.5 points.

  2. 2.Ryobi

    27.3%

    Held 2nd. 8.2K estimated branded searches, +19.4% vs prior month. Share +1.9 points.

  3. 3.DeWalt

    19%

    Held 3rd. 5.7K estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.Festool

    10.1%

    Moved from 5th to 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.7 points.

  5. 5.Milwaukee

    9.8%

    Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4 points.

  6. 6.Bosch

    0.57%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare popularity between Makita and its closest rivals

Every comparison with Makita

60 comparisons

How has branded search demand for Makita changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
  • Across the 12 months ending September 2026, Makita’s share of searches among orbital sander brands in New Zealand decreased from 34.1% to 33.2%.
  • Across the 12 months ending September 2026, Makita’s share of searches among orbital sander brands in New Zealand peaked at 34.9% in May 2026 and was lowest at 28% in November 2025.

How did search popularity change for New Zealand orbital sander brands in September 2026?

6 changes

  1. In September 2026, Festool overtook Milwaukee to rank 4th among orbital sander brands in New Zealand, with 10.1% of the searches.

  2. In September 2026, Makita gained share of searches among orbital sander brands in New Zealand, from 30.7% to 33.2%.

  3. In September 2026, Ryobi gained share of searches among orbital sander brands in New Zealand, from 25.4% to 27.3%.

  4. In September 2026, Milwaukee lost share of searches among orbital sander brands in New Zealand, from 13.8% to 9.8%.

  5. In September 2026, DeWalt lost share of searches among orbital sander brands in New Zealand, from 21.1% to 19%.

  6. Estimated monthly branded searches for Bosch in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are Makita’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • makita
  • makita battery
  • makita blower
  • makita chainsaw
  • makita chop saw
  • makita drill
  • makita edger
  • makita hedge cutter
  • makita impact wrench
  • makita lawn mower
  • makita led light
  • makita mower
  • makita mowers
  • makita multi tool
  • makita planer
  • makita router
  • makita sander
  • makita skill saw
  • makita tool
  • makita track saw
  • makita trimmers
  • makita work light

Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Makita compete?

Makita is ranked in 75 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands3rd of 817.6%Show ranking
Power tool brands1st of 928.3%Show ranking
Cordless chainsaw brands3rd of 619.5%Show ranking
Leaf blower brands2nd of 720.8%Show ranking
Lawn mower brands5th of 102.9%Show ranking
Stone saw brands1st of 629.4%Show ranking
Cut off saw brands1st of 730.5%Show ranking
Chuck key brands1st of 555.1%Show ranking
Edger brands2nd of 722.4%Show ranking
Garden tool brands1st of 1329.1%Show ranking
Air blower brands1st of 629.8%Show ranking
Cordless blower brands3rd of 424.1%Show ranking
Grass trimmer brands3rd of 824.3%Show ranking
Pruning saw brands1st of 837.1%Show ranking
Hedge cutter brands3rd of 425.2%Show ranking
Saw stand brands1st of 539%Show ranking
Skill saw brands1st of 439.1%Show ranking
Drop saw brands1st of 439.6%Show ranking
Hand sander brands1st of 632.9%Show ranking
Orbital sander brands1st of 633.2%Shown above
Palm sander brands1st of 635.3%Show ranking
Earth auger brands1st of 829.2%Show ranking
Biscuit joiner brands1st of 633%Show ranking
Reciprocating saw brands1st of 629.7%Show ranking
Compound miter saw brands1st of 630.1%Show ranking
Cordless roofing nailer brands1st of 634.8%Show ranking
Cordless sander brands1st of 438.2%Show ranking
Power screwdriver brands2nd of 531.2%Show ranking
Drywall sander brands1st of 738.5%Show ranking
Impact wrench brands1st of 537.9%Show ranking
Panel saw brands1st of 646.3%Show ranking
Hot glue gun brands1st of 735.2%Show ranking
Cordless angle grinder brands1st of 536.2%Show ranking
Brush cutter brands2nd of 632.4%Show ranking
Staple gun brands1st of 636.6%Show ranking
Cordless screwdriver brands1st of 537.1%Show ranking
Cordless stapler brands1st of 437.1%Show ranking
Power drill brands1st of 437.1%Show ranking
Belt sander brands1st of 533.3%Show ranking
Chain mortiser brands1st of 540.8%Show ranking
SDS drill brands1st of 538.4%Show ranking
Tire inflator brands1st of 438.5%Show ranking
Cordless Sawzall brands1st of 534.4%Show ranking
Dust extractor brands1st of 841.3%Show ranking
Tile cutter brands1st of 642.2%Show ranking
Push mower brands1st of 839%Show ranking
Air nailer brands1st of 844.1%Show ranking
Walk behind mower brands1st of 539.5%Show ranking
Hand planer brands1st of 644.1%Show ranking
Pipe cutter brands1st of 746.1%Show ranking
Cable cutter brands1st of 447.2%Show ranking
Laser level brands1st of 547.4%Show ranking
SDS Max brands1st of 548%Show ranking
Tool belt brands1st of 848.6%Show ranking
Cordless planer brands1st of 353.5%Show ranking
Tool bag brands1st of 649.5%Show ranking
Toolbox brands1st of 649.8%Show ranking
Die grinder bits brands1st of 550.4%Show ranking
Plate compactor brands1st of 845.6%Show ranking
Grinder blades brands1st of 651.4%Show ranking
Variable speed grinder brands1st of 351.6%Show ranking
Chasing machine brands1st of 651.8%Show ranking
Lawn edger brands6th of 80.51%Show ranking
Post hole digger brands2nd of 346.2%Show ranking
Cordless buffer brands1st of 452.5%Show ranking
Caulking gun brands1st of 652.9%Show ranking
Keyless chuck brands1st of 653.2%Show ranking
Pop rivet gun brands1st of 453.4%Show ranking
Roto hammer brands1st of 453.4%Show ranking
Breaker hammer brands1st of 453.4%Show ranking
Right angle drill brands1st of 353.4%Show ranking
Wall chaser machine brands1st of 456%Show ranking
LED work light brands4th of 40.84%Show ranking
Router collet brands1st of 463.2%Show ranking
Demolition hammer brands1st of 364.5%Show ranking
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