How popular isMakita?
In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 44.1% of all New Zealand air nailer brand searches, placing Makita first out of eight brands. When we asked both ChatGPT and Google AI Overviews about air nailer brands, Makita appeared in three of the five answers and was the fifth most recommended of the eight.
Makita is the most searched of 8 competitors and the fifth most recommended in AI answers.
MakitaShare of searches 44.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MilwaukeeShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HiKOKIShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SencoShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Makita is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air nailer brands
5 answers
Asked ChatGPT
“Which air nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air nailer brands in New Zealand?”
Asked ChatGPT
“What's the best air nailer brand in New Zealand for a workshop?”
Searched Google, AI Overview
“air nailer brands”
Searched Google, AI Overview
“best air nailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air nailer brands compete with Makita?
Share of searches by month for Makita, DeWalt, Milwaukee, HiKOKI, Senco, Paslode. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | HiKOKI | Senco | Paslode | Bostitch | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 12.6% | 9.4% | 4.2% | 5.7% | 0.23% | 0.06% |
| Nov 2025 | 39.6% | 31.2% | 12.8% | 8% | 4.6% | 3.7% | 0.1% | 0.05% |
| Dec 2025 | 46.8% | 26.6% | 13.1% | 7.3% | 3% | 3% | 0.18% | 0% |
| Jan 2026 | 47.7% | 26.7% | 11.3% | 7.8% | 3.1% | 3.1% | 0.19% | 0% |
| Feb 2026 | 44.9% | 25.9% | 12.9% | 7.1% | 5.3% | 3.5% | 0.12% | 0.06% |
| Mar 2026 | 43.1% | 25.8% | 13% | 8.6% | 5.1% | 4.1% | 0.17% | 0.06% |
| Apr 2026 | 46% | 25.8% | 13% | 7.6% | 3.7% | 3.6% | 0.25% | 0.06% |
| May 2026 | 43.7% | 24.9% | 15.5% | 7.2% | 5.1% | 3.4% | 0.12% | 0.06% |
| Jun 2026 | 40.5% | 28.2% | 14.8% | 8.5% | 3.9% | 3.8% | 0.16% | 0.05% |
| Jul 2026 | 43.5% | 25.1% | 15.1% | 9.2% | 3.4% | 3.4% | 0.17% | 0.06% |
| Aug 2026 | 38.5% | 25.3% | 19% | 9.5% | 4.5% | 3% | 0.2% | 0.05% |
| Sep 2026 | 44.1% | 24.2% | 14.3% | 9.5% | 4.3% | 3.5% | 0.15% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 9.1K | +19.7% | +5.6 points | |
| 2, held 2nd | 24.2% | 5K | 0% | -1.1 points | |
| 3, held 3rd | 14.3% | 3K | -21.3% | -4.7 points | |
| 4, held 4th | 9.5% | 2K | +5.3% | +0.1 points | |
| 5, held 5th | 4.3% | 880 | -1.1% | -0.2 points | |
| 6, held 6th | 3.5% | 720 | +22% | +0.5 points | |
| 7, held 7th | 0.15% | 30 | -25% | -0.1 points | |
| 8, held 8th | 0% | 0 | -100% | -0.1 points |
1.
Makita44.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +5.6 points.
2.
DeWalt24.2%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.7 points.
4.
HiKOKI9.5%
Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.1 points.
5.
Senco4.3%
Held 5th. 880 estimated branded searches, -1.1% vs prior month. Share -0.2 points.
6.
Paslode3.5%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
7.
Bostitch0.15%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
8.
Hitachi0%
Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Makita and its closest rivals
Every comparison with Makita
60 comparisons
- DeWalt vs Makita
- Honda vs Makita
- Makita vs Ryobi
- Makita vs Stihl
- Makita vs Milwaukee
- Husqvarna vs Makita
- Makita vs Ozito
- John Deere vs Makita
- HiKOKI vs Makita
- Festool vs Makita
- Knipex vs Makita
- Makita vs Stanley
- Hilti vs Makita
- Makita vs Masport
- Makita vs Mikasa
- Gorilla Glue vs Makita
- Fiskars vs Makita
- Makita vs Victa
- Makita vs Senco
- Honda Power Equipment vs Makita
- Lawnmaster vs Makita
- Makita vs Paslode
- Makita vs ToughBuilt
- Makita vs Veto Pro Pac
- Cub Cadet vs Makita
- ECHO vs Makita
- Gardena vs Makita
- Badger Tool Belts vs Makita
- Makita vs Silky
- Buckaroo vs Makita
- Bahco vs Makita
- Makita vs Sutton Tools
- Makita vs Rapid
- Makita vs RUPES
- Makita vs Metabo
- Felco vs Makita
- Makita vs Rover
- Makita vs Tactix
- Makita vs RIDGID
- Makita vs Wolf-Garten
- Full Boar vs Makita
- Irwin vs Makita
- Makita vs Tajima
- Bobcat vs Makita
- Makita vs Shindaiwa
- Makita vs Stanley
- Makita vs Wacker Neuson
- Greenworks vs Makita
- Makita vs Sigma
- Bosch Professional vs Makita
- Makita vs Mirka
- Makita vs Occidental Leather
- Makita vs Rothenberger
- ARS vs Makita
- Makita vs Rubi
- Lie-Nielsen vs Makita
- Makita vs PFERD
- Makita vs Spear & Jackson
- Diamondback Toolbelts vs Makita
- Arrow vs Makita
How has branded search demand for Makita changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
- Across the 12 months ending September 2026, Makita’s share of searches among air nailer brands in New Zealand peaked at 47.7% in January 2026 and was lowest at 38.5% in August 2026.
How did search popularity change for New Zealand air nailer brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%.
In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.
In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.
HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026.
Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are Makita’s branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- makita
- makita battery
- makita blower
- makita chainsaw
- makita chop saw
- makita drill
- makita edger
- makita hedge cutter
- makita impact wrench
- makita lawn mower
- makita led light
- makita mower
- makita mowers
- makita multi tool
- makita planer
- makita router
- makita sander
- makita skill saw
- makita tool
- makita track saw
- makita trimmers
- makita work light
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Where does Makita compete?
Is Makita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.