Air nailer brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched air nailer brand in New Zealand, accounting for 44.1% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Paslode and Bostitch were mentioned most often, in four of the five answers. Paslode was recommended most often, coming first in two out of four responses that gave a list.
MakitaShare of searches 44.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MilwaukeeShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HiKOKIShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SencoShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top air nailer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Paslode and Bostitch were mentioned most often, in four of the five answers. Paslode was recommended most often, coming first in two out of four answers that gave a list. HiKOKI was second, and Senco was third. Milwaukee, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air nailer brands
5 answers
Asked ChatGPT
“Which air nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air nailer brands in New Zealand?”
Asked ChatGPT
“What's the best air nailer brand in New Zealand for a workshop?”
Searched Google, AI Overview
“air nailer brands”
Searched Google, AI Overview
“best air nailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air nailer brands do people search for most?
This chart shows how often people search Google for each air nailer brand by name. Each line represents a brand's share of searches for all eight air nailer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, HiKOKI, Senco, Paslode. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | HiKOKI | Senco | Paslode | Bostitch | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 12.6% | 9.4% | 4.2% | 5.7% | 0.23% | 0.06% |
| Nov 2025 | 39.6% | 31.2% | 12.8% | 8% | 4.6% | 3.7% | 0.1% | 0.05% |
| Dec 2025 | 46.8% | 26.6% | 13.1% | 7.3% | 3% | 3% | 0.18% | 0% |
| Jan 2026 | 47.7% | 26.7% | 11.3% | 7.8% | 3.1% | 3.1% | 0.19% | 0% |
| Feb 2026 | 44.9% | 25.9% | 12.9% | 7.1% | 5.3% | 3.5% | 0.12% | 0.06% |
| Mar 2026 | 43.1% | 25.8% | 13% | 8.6% | 5.1% | 4.1% | 0.17% | 0.06% |
| Apr 2026 | 46% | 25.8% | 13% | 7.6% | 3.7% | 3.6% | 0.25% | 0.06% |
| May 2026 | 43.7% | 24.9% | 15.5% | 7.2% | 5.1% | 3.4% | 0.12% | 0.06% |
| Jun 2026 | 40.5% | 28.2% | 14.8% | 8.5% | 3.9% | 3.8% | 0.16% | 0.05% |
| Jul 2026 | 43.5% | 25.1% | 15.1% | 9.2% | 3.4% | 3.4% | 0.17% | 0.06% |
| Aug 2026 | 38.5% | 25.3% | 19% | 9.5% | 4.5% | 3% | 0.2% | 0.05% |
| Sep 2026 | 44.1% | 24.2% | 14.3% | 9.5% | 4.3% | 3.5% | 0.15% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 9.1K | +19.7% | +5.6 points | |
| 2, held 2nd | 24.2% | 5K | 0% | -1.1 points | |
| 3, held 3rd | 14.3% | 3K | -21.3% | -4.7 points | |
| 4, held 4th | 9.5% | 2K | +5.3% | +0.1 points | |
| 5, held 5th | 4.3% | 880 | -1.1% | -0.2 points | |
| 6, held 6th | 3.5% | 720 | +22% | +0.5 points | |
| 7, held 7th | 0.15% | 30 | -25% | -0.1 points | |
| 8, held 8th | 0% | 0 | -100% | -0.1 points |
1.
Makita44.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +5.6 points.
2.
DeWalt24.2%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.7 points.
4.
HiKOKI9.5%
Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.1 points.
5.
Senco4.3%
Held 5th. 880 estimated branded searches, -1.1% vs prior month. Share -0.2 points.
6.
Paslode3.5%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
7.
Bostitch0.15%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
8.
Hitachi0%
Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Which brand is most popular in search among air nailer brands in New Zealand?
8 brands
In September 2026, Makita was the most searched among air nailer brands in New Zealand, with an estimated 9.1K branded searches, 44.1% of all searches for the eight we track. DeWalt is in 2nd place, 19.9 percentage points behind at 24.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 43.7% → 44.1% | 47.7%Jan 2026 | 38.5%Aug 2026 | 1st |
| DeWalt | 24.1% → 24.2% | 31.2%Nov 2025 | 24.1%Oct 2025 | 2nd |
| Milwaukee | 12.6% → 14.3% | 19%Aug 2026 | 11.3%Jan 2026 | 3rd |
| HiKOKI | 9.4% → 9.5% | 9.5%Sep 2026 | 7.1%Feb 2026 | 4th |
| Senco | 4.2% → 4.3% | 5.3%Feb 2026 | 3%Dec 2025 | 6th → 5th |
| Paslode | 5.7% → 3.5% | 5.7%Oct 2025 | 3%Dec 2025 | 5th → 6th |
| Bostitch | 0.23% → 0.15% | 0.25%Apr 2026 | 0.1%Nov 2025 | 7th |
| Hitachi | 0.06% → 0% | 0.06%Apr 2026 | 0%Dec 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s share of searches among air nailer brands in New Zealand increased from 12.6% to 14.3%.
- Across the 12 months ending September 2026, Paslode’s share of searches among air nailer brands in New Zealand decreased from 5.7% to 3.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among air nailer brands in New Zealand peaked at 47.7% in January 2026 and was lowest at 38.5% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among air nailer brands in New Zealand peaked at 31.2% in November 2025 and was lowest at 24.1% in October 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among air nailer brands in New Zealand peaked at 19% in August 2026 and was lowest at 11.3% in January 2026.
- Across the 12 months ending September 2026, HiKOKI’s share of searches among air nailer brands in New Zealand peaked at 9.5% in September 2026 and was lowest at 7.1% in February 2026.
- Across the 12 months ending September 2026, Senco’s share of searches among air nailer brands in New Zealand peaked at 5.3% in February 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Paslode’s share of searches among air nailer brands in New Zealand peaked at 5.7% in October 2025 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Senco rose from 6th to 5th among air nailer brands in New Zealand.
- Across the 12 months ending September 2026, Paslode fell from 5th to 6th among air nailer brands in New Zealand.
- Across the 12 months ending September 2026, Makita, DeWalt, HiKOKI, Bostitch and Hitachi held steady: their share of searches among air nailer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand air nailer brands in September 2026?
8 changes
In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%.
In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.
In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.
HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026.
Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.
Estimated monthly branded searches for Bostitch in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
Compare popularity between leading brands
- Makita vs DeWalt: compare popularity
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- DeWalt vs Milwaukee: compare popularity
- DeWalt vs HiKOKI: compare popularity
- DeWalt vs Senco: compare popularity
- Milwaukee vs HiKOKI: compare popularity
- Milwaukee vs Senco: compare popularity
- HiKOKI vs Senco: compare popularity
- Compare any of these brands
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