HiKOKI vs Milwaukee:Which is more popular by branded search in New Zealand?
In August 2026, Milwaukee had more branded searches than HiKOKI among power tool brands in New Zealand. Milwaukee was estimated to have 12.2K branded searches compared to HiKOKI’s 3.6K, and held a 12.6% Share of Search versus HiKOKI’s 3.8%.
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Which is more popular in search, HiKOKI or Milwaukee?
Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, HiKOKI. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the HiKOKI and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of HiKOKI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand moved from 3.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand moved from 9.2% to 12.6%, and its estimated monthly branded searches moved from 8.6K to 12.2K.
How did search popularity change for New Zealand power tool brands in August 2026?
2 changes
Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.
Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HiKOKI’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HiKOKI
14 branded search terms
- hikoki
- hikoki 18v battery
- hikoki 36v battery
- hikoki battery
- hikoki drill
- hikoki multi tool
- hikoki multivolt battery
- hikoki near me
- hikoki nz
- hikoki online
- hikoki planer
- hikoki power tools
- hikoki radio
- hikoki tools
Milwaukee
19 branded search terms
- milwaukee battery
- milwaukee battery charger
- milwaukee drill
- milwaukee m12 battery
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool combo kit
- milwaukee tool kit
- milwaukee tool set
- milwaukee tools blower
- milwaukee tools chainsaw
- milwaukee tools grease gun
- milwaukee tools grinder
- milwaukee tools nail gun
- milwaukee tools packout
- milwaukee tools radio
- milwaukee tools socket set
- milwaukee tools weed eater
Put your own brand in this comparison
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