How popular isDeWalt?
In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 24.2% of all New Zealand air nailer brand searches, placing DeWalt second out of eight brands. When we asked both ChatGPT and Google AI Overviews about air nailer brands, DeWalt appeared in one of the five answers and was the seventh most recommended of the eight.
DeWalt is the second most searched of 8 competitors and the seventh most recommended in AI answers.
MakitaShare of searches 44.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MilwaukeeShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HiKOKIShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SencoShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow DeWalt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DeWalt is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air nailer brands
5 answers
Asked ChatGPT
“Which air nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air nailer brands in New Zealand?”
Asked ChatGPT
“What's the best air nailer brand in New Zealand for a workshop?”
Searched Google, AI Overview
“air nailer brands”
Searched Google, AI Overview
“best air nailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air nailer brands compete with DeWalt?
Share of searches by month for Makita, DeWalt, Milwaukee, HiKOKI, Senco, Paslode. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | HiKOKI | Senco | Paslode | Bostitch | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 12.6% | 9.4% | 4.2% | 5.7% | 0.23% | 0.06% |
| Nov 2025 | 39.6% | 31.2% | 12.8% | 8% | 4.6% | 3.7% | 0.1% | 0.05% |
| Dec 2025 | 46.8% | 26.6% | 13.1% | 7.3% | 3% | 3% | 0.18% | 0% |
| Jan 2026 | 47.7% | 26.7% | 11.3% | 7.8% | 3.1% | 3.1% | 0.19% | 0% |
| Feb 2026 | 44.9% | 25.9% | 12.9% | 7.1% | 5.3% | 3.5% | 0.12% | 0.06% |
| Mar 2026 | 43.1% | 25.8% | 13% | 8.6% | 5.1% | 4.1% | 0.17% | 0.06% |
| Apr 2026 | 46% | 25.8% | 13% | 7.6% | 3.7% | 3.6% | 0.25% | 0.06% |
| May 2026 | 43.7% | 24.9% | 15.5% | 7.2% | 5.1% | 3.4% | 0.12% | 0.06% |
| Jun 2026 | 40.5% | 28.2% | 14.8% | 8.5% | 3.9% | 3.8% | 0.16% | 0.05% |
| Jul 2026 | 43.5% | 25.1% | 15.1% | 9.2% | 3.4% | 3.4% | 0.17% | 0.06% |
| Aug 2026 | 38.5% | 25.3% | 19% | 9.5% | 4.5% | 3% | 0.2% | 0.05% |
| Sep 2026 | 44.1% | 24.2% | 14.3% | 9.5% | 4.3% | 3.5% | 0.15% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 9.1K | +19.7% | +5.6 points | |
| 2, held 2nd | 24.2% | 5K | 0% | -1.1 points | |
| 3, held 3rd | 14.3% | 3K | -21.3% | -4.7 points | |
| 4, held 4th | 9.5% | 2K | +5.3% | +0.1 points | |
| 5, held 5th | 4.3% | 880 | -1.1% | -0.2 points | |
| 6, held 6th | 3.5% | 720 | +22% | +0.5 points | |
| 7, held 7th | 0.15% | 30 | -25% | -0.1 points | |
| 8, held 8th | 0% | 0 | -100% | -0.1 points |
1.
Makita44.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +5.6 points.
2.
DeWalt24.2%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.7 points.
4.
HiKOKI9.5%
Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.1 points.
5.
Senco4.3%
Held 5th. 880 estimated branded searches, -1.1% vs prior month. Share -0.2 points.
6.
Paslode3.5%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
7.
Bostitch0.15%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
8.
Hitachi0%
Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between DeWalt and its closest rivals
Every comparison with DeWalt
71 comparisons
- DeWalt vs Makita
- DeWalt vs Ryobi
- DeWalt vs Milwaukee
- DeWalt vs Dyson
- DeWalt vs Ozito
- DeWalt vs Eufy
- DeWalt vs Husqvarna
- DeWalt vs Stihl
- De'Longhi vs DeWalt
- BISSELL vs DeWalt
- DeWalt vs HiKOKI
- DeWalt vs Festool
- DeWalt vs Karcher
- DeWalt vs Miele
- DeWalt vs Knipex
- DeWalt vs Stanley
- DeWalt vs Hilti
- DeWalt vs Triton
- Carbatec vs DeWalt
- DeWalt vs Fuller
- DeWalt vs Leatherman
- DeWalt vs Goldair
- DeWalt vs Kincrome
- DeWalt vs Gorilla Glue
- DeWalt vs Thor
- DeWalt vs Fiskars
- DeWalt vs Senco
- DeWalt vs Honda Power Equipment
- DeWalt vs Paslode
- DeWalt vs ToughBuilt
- DeWalt vs Veto Pro Pac
- Black+Decker vs DeWalt
- Badger Tool Belts vs DeWalt
- DeWalt vs Silky
- Buckaroo vs DeWalt
- Bahco vs DeWalt
- DeWalt vs OX Tools
- DeWalt vs Sutton Tools
- CLC vs DeWalt
- DeWalt vs Rapid
- DeWalt vs Solo
- DeWalt vs RUPES
- DeWalt vs Metabo
- DeWalt vs Tactix
- DeWalt vs Midwest Snips
- DeWalt vs RIDGID
- DeWalt vs Shark
- DeWalt vs Full Boar
- DeWalt vs Projecta
- DeWalt vs Irwin
- DeWalt vs ECHO
- DeWalt vs Tajima
- DeWalt vs Stanley
- DeWalt vs Victron Energy
- DeWalt vs FLEX
- DeWalt vs Kreg
- DeWalt vs Wiss
- DeWalt vs Leica Geosystems
- DeWalt vs Sigma
- Bosch Professional vs DeWalt
- DeWalt vs Mirka
- DeWalt vs Occidental Leather
- DeWalt vs Rothenberger
- ARS vs DeWalt
- DeWalt vs Honda
- DeWalt vs Rubi
- DeWalt vs Felco
- DeWalt vs PFERD
- DeWalt vs Enerdrive
- DeWalt vs Diamondback Toolbelts
- Arrow vs DeWalt
How has branded search demand for DeWalt changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among air nailer brands in New Zealand peaked at 31.2% in November 2025 and was lowest at 24.1% in October 2025.
How did search popularity change for New Zealand air nailer brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%.
In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.
In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.
HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026.
Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are DeWalt’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dewalt
- dewalt battery
- dewalt blower
- dewalt chainsaw
- dewalt drill
- dewalt drop saw
- dewalt grass trimmer
- dewalt grinder
- dewalt impact wrench
- dewalt laser
- dewalt laser level
- dewalt multi tool
- dewalt planer
- dewalt redemption
- dewalt router
- dewalt sander
- dewalt table saw
- dewalt tool box
- dewalt tools
- dewalt vacuum
Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does DeWalt compete?
Is DeWalt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.