Brandwave

Tin snips brands in New Zealand:Which are most popular?

In September 2026, DeWalt was the most searched tin snips brand in New Zealand, accounting for 75.8% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Crescent Wiss showed up in every answer. Crescent Wiss was recommended most often, coming first in all three responses that gave a list.

Search and AI answers in September 2026
  1. DeWaltShare of searches 75.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FiskarsShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BahcoShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. IrwinShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Crescent WissShare of searches 0.15%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top tin snips brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crescent Wiss appeared every time. Crescent Wiss was recommended most often, coming first in all three answers that gave a list. Irwin was second, and Trojan was third. DeWalt, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent Wiss1st
  2. Irwin2nd
  3. Trojan3rd
  4. Bahco4th
  5. DeWalt–
  6. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tin snips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.