Brandwave

How popular isTrojan?

In September 2026, people searched for Trojan by name about 30 times in New Zealand, a 25% decrease from the previous year. These searches made up 0% of all New Zealand tin snips brand searches, placing Trojan sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Trojan appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Trojan is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. DeWaltShare of searches 75.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FiskarsShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BahcoShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. IrwinShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. TrojanShare of searches 0%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trojan was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trojan is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent Wiss1st
  2. Irwin2nd
  3. Trojan3rd
  4. Bahco4th
  5. DeWalt–
  6. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tin snips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tin snips brands compete with Trojan?

Trojan against tin snips brands in New Zealand, by month

Share of searches by month for DeWalt, Fiskars, Bahco, Irwin, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFiskarsBahcoIrwinCrescent WissTrojan
Oct 202572%20.8%4.5%2.6%0.17%0%
Nov 202578.6%14.9%4.2%2.1%0.13%0%
Dec 202569.7%21.5%6.3%2.4%0.16%0%
Jan 202672.5%18.9%5.5%2.8%0.17%0.17%
Feb 202675.9%15.5%5.6%2.8%0.18%0%
Mar 202676.8%14.4%5.5%3.1%0.17%0%
Apr 202674.4%16.2%5.7%3.4%0.18%0.18%
May 202671.8%18.4%6.5%3.2%0.17%0%
Jun 202674.5%16.8%5.5%3%0.14%0.14%
Jul 202670.9%19%6.4%3.4%0.16%0%
Aug 202674.7%15.1%5.8%4.2%0.15%0%
Sep 202675.8%15.5%5.9%2.6%0.15%0%

  1. 1.DeWalt

    75.8%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Fiskars

    15.5%

    Held 2nd. 1K estimated branded searches, +0.99% vs prior month. Share +0.4 points.

  3. 3.Bahco

    5.9%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Irwin

    2.6%

    Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -1.6 points.

  5. 5.Crescent Wiss

    0.15%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trojan

    0%

    Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Trojan and its closest rivals

How has branded search demand for Trojan changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trojan in New Zealand fell from 40 to 30.
  • Across the 12 months ending September 2026, Trojan’s share of searches among tin snips brands in New Zealand held steady at 0%.

How did search popularity change for New Zealand tin snips brands in September 2026?

4 changes

  1. In September 2026, DeWalt gained share of searches among tin snips brands in New Zealand, from 74.7% to 75.8%.

  2. In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.

  3. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  4. Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026.

How are Trojan’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Trojan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trojan 2.4 m telescopic tree pruner
  • trojan bypass pruner
  • trojan garden tools
  • trojan hedge trimmer
  • trojan lawn edger
  • trojan pruner
  • trojan secateurs

Do you work for Trojan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trojan compete?

Trojan is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands13th of 130.08%Show ranking
Bolt cutters brands5th of 50%Show ranking
Tin snips brands6th of 60%Shown above
Battery brands7th of 70%Show ranking
Creator with pink hair and a pink jacket

Is Trojan your brand?

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