Battery brands in New Zealand:Which brands are most popular in search?
In August 2026, Energizer was the most searched among battery brands in New Zealand, with an estimated 4.4K branded searches and 46.9% estimated Share of Search within this set.
Energizer46.9%
Duracell28.6%Panasonic Batteries20%
Eveready4.5%
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Share of SearchLeaderboard
Compare the household battery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Energizer, Duracell, Panasonic Batteries, Eveready. The figures are in the table below the chart.
View monthly share of search table
| Month | Energizer | Duracell | Panasonic Batteries | Eveready |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 23.1% | 19.7% | 6.1% |
| Nov 2025 | 50.1% | 22% | 22% | 5.9% |
| Dec 2025 | 51% | 18.7% | 24.1% | 6.2% |
| Jan 2026 | 47.1% | 29.5% | 18.3% | 5.1% |
| Feb 2026 | 49.8% | 27.4% | 19% | 3.8% |
| Mar 2026 | 45.1% | 33.4% | 17.4% | 4.1% |
| Apr 2026 | 44.2% | 35.5% | 13.5% | 6.7% |
| May 2026 | 34.5% | 45.3% | 16.7% | 3.5% |
| Jun 2026 | 28% | 44.4% | 21.2% | 6.5% |
| Jul 2026 | 33% | 40.7% | 20.4% | 5.9% |
| Aug 2026 | 46.9% | 28.6% | 20% | 4.5% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 46.9% | 4.4K | +14.4% | +13.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.6% | 2.7K | -43.3% | -12.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20% | 1.9K | -20.9% | -0.4 points | |
| 4, held 4th | 4.5% | 430 | -37.7% | -1.3 points |
46.9%
moved from 2nd to 1st · 4.4K estimated branded searches · +14.4% vs prior month · +13.8 points
2.
Duracell28.6%
moved from 1st to 2nd · 2.7K estimated branded searches · -43.3% vs prior month · -12.1 points
20%
held 3rd · 1.9K estimated branded searches · -20.9% vs prior month · -0.4 points
4.
Eveready4.5%
held 4th · 430 estimated branded searches · -37.7% vs prior month · -1.3 points
Compare search popularity between leading brands
- Energizer vs Duracell: compare search popularity
- Energizer vs Eveready: compare search popularity
- Duracell vs Eveready: compare search popularity
- Panasonic Batteries vs Eveready: compare search popularity
- Compare any of these brands
Which brand is most popular in search among battery brands in New Zealand?
4 brands
In August 2026, Energizer was the most searched among battery brands in New Zealand, with an estimated 4.4K branded searches and 46.9% estimated Share of Search within this set. Duracell is in 2nd place, 18.3 percentage points behind at 28.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Energizer | 51.2% → 46.9% | 51.2%Oct 2025 | 28%Jun 2026 | 1st |
| Duracell | 23.1% → 28.6% | 45.3%May 2026 | 18.7%Dec 2025 | 2nd |
| Panasonic Batteries | 19.7% → 20% | 24.1%Dec 2025 | 13.5%Apr 2026 | 3rd |
| Eveready | 6.1% → 4.5% | 6.7%Apr 2026 | 3.5%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand decreased from 51.2% to 46.9%.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand increased from 23.1% to 28.6%.
- Across the 11 months ending August 2026, Eveready’s estimated Share of Search among battery brands in New Zealand decreased from 6.1% to 4.5%.
- Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand peaked at 51.2% in October 2025 and was lowest at 28% in June 2026.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand peaked at 45.3% in May 2026 and was lowest at 18.7% in December 2025.
- Across the 11 months ending August 2026, Panasonic Batteries’ estimated Share of Search among battery brands in New Zealand peaked at 24.1% in December 2025 and was lowest at 13.5% in April 2026.
- Across the 11 months ending August 2026, Eveready’s estimated Share of Search among battery brands in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in May 2026.
- Across the 11 months ending August 2026, Panasonic Batteries held steady: its estimated Share of Search among battery brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand battery brands in August 2026?
4 changes
In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.
In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%.
In August 2026, Eveready lost estimated Share of Search among battery brands in New Zealand, from 5.9% to 4.5%.
Estimated monthly branded searches for Panasonic Batteries in New Zealand rose 133.3% over 11 measured months, from 810 to 1.9K in August 2026.
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