How popular isDuracell in search?
In August 2026, there were an estimated 2.7K branded searches for Duracell in New Zealand which is up 185.3% over the last 11 months. Duracell holds 28.6% estimated Share of Search among New Zealand battery brands and is ranked 2nd of 4 competitors for search popularity.
Energizer46.9%
Duracell28.6%Panasonic Batteries20%
Eveready4.5%
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Which battery brands compete with Duracell?
Share of Search by month for Energizer, Duracell, Panasonic Batteries, Eveready. The figures are in the table below the chart.
View monthly share of search table
| Month | Energizer | Duracell | Panasonic Batteries | Eveready |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 23.1% | 19.7% | 6.1% |
| Nov 2025 | 50.1% | 22% | 22% | 5.9% |
| Dec 2025 | 51% | 18.7% | 24.1% | 6.2% |
| Jan 2026 | 47.1% | 29.5% | 18.3% | 5.1% |
| Feb 2026 | 49.8% | 27.4% | 19% | 3.8% |
| Mar 2026 | 45.1% | 33.4% | 17.4% | 4.1% |
| Apr 2026 | 44.2% | 35.5% | 13.5% | 6.7% |
| May 2026 | 34.5% | 45.3% | 16.7% | 3.5% |
| Jun 2026 | 28% | 44.4% | 21.2% | 6.5% |
| Jul 2026 | 33% | 40.7% | 20.4% | 5.9% |
| Aug 2026 | 46.9% | 28.6% | 20% | 4.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 46.9% | 4.4K | +14.4% | +13.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.6% | 2.7K | -43.3% | -12.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20% | 1.9K | -20.9% | -0.4 points | |
| 4, held 4th | 4.5% | 430 | -37.7% | -1.3 points |
46.9%
moved from 2nd to 1st · 4.4K estimated branded searches · +14.4% vs prior month · +13.8 points
2.
Duracell28.6%
moved from 1st to 2nd · 2.7K estimated branded searches · -43.3% vs prior month · -12.1 points
20%
held 3rd · 1.9K estimated branded searches · -20.9% vs prior month · -0.4 points
4.
Eveready4.5%
held 4th · 430 estimated branded searches · -37.7% vs prior month · -1.3 points
Compare search popularity between Duracell and its closest rivals
How has branded search demand for Duracell changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Duracell in New Zealand rose from 950 to 2.7K.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand increased from 23.1% to 28.6%.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand peaked at 45.3% in May 2026 and was lowest at 18.7% in December 2025.
How did search popularity change for New Zealand battery brands in August 2026?
4 changes
In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.
In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%.
In August 2026, Eveready lost estimated Share of Search among battery brands in New Zealand, from 5.9% to 4.5%.
Estimated monthly branded searches for Panasonic Batteries in New Zealand rose 133.3% over 11 measured months, from 810 to 1.9K in August 2026.
How is Duracell measured?
Brandwave collects information about searches that people make online using Duracell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- battery aaa duracell
- battery duracell 9v
- duracell
- duracell 2032 battery
- duracell aa alkaline
- duracell batteries
- duracell com
- duracell coppertop 9v battery
- duracell coppertop aa batteries
- duracell coppertop aaa batteries
- duracell coppertop batteries
- duracell coppertop c batteries
- duracell coppertop d batteries
- duracell near me
- duracell nz
- duracell online
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Is Duracell your brand?
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