Duracell vs Panasonic Batteries:Which is more popular by branded search in New Zealand?
In August 2026, Duracell had more branded searches than Panasonic Batteries among battery brands in New Zealand. Duracell was estimated to have 2.7K branded searches compared to Panasonic Batteries’ 1.9K, and held a 28.6% Share of Search versus Panasonic Batteries’ 20%.
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Which is more popular in search, Duracell or Panasonic Batteries?
Compare the household battery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duracell, Panasonic Batteries. The figures are in the table below the chart.
View monthly share of search table
| Month | Energizer | Duracell | Panasonic Batteries | Eveready |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 23.1% | 19.7% | 6.1% |
| Nov 2025 | 50.1% | 22% | 22% | 5.9% |
| Dec 2025 | 51% | 18.7% | 24.1% | 6.2% |
| Jan 2026 | 47.1% | 29.5% | 18.3% | 5.1% |
| Feb 2026 | 49.8% | 27.4% | 19% | 3.8% |
| Mar 2026 | 45.1% | 33.4% | 17.4% | 4.1% |
| Apr 2026 | 44.2% | 35.5% | 13.5% | 6.7% |
| May 2026 | 34.5% | 45.3% | 16.7% | 3.5% |
| Jun 2026 | 28% | 44.4% | 21.2% | 6.5% |
| Jul 2026 | 33% | 40.7% | 20.4% | 5.9% |
| Aug 2026 | 46.9% | 28.6% | 20% | 4.5% |
| Sep 2026 | — | — | — | — |
How has the Duracell and Panasonic Batteries comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Panasonic Batteries took it in December 2025, Duracell took it in January 2026.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand moved from 23.1% to 28.6%, and its estimated monthly branded searches moved from 950 to 2.7K.
- Across the 11 months ending August 2026, Panasonic Batteries’ estimated Share of Search among battery brands in New Zealand moved from 19.7% to 20%, and its estimated monthly branded searches moved from 810 to 1.9K.
How did search popularity change for New Zealand battery brands in August 2026?
3 changes
In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.
In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%.
Estimated monthly branded searches for Panasonic Batteries in New Zealand rose 133.3% over 11 measured months, from 810 to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Duracell’s and Panasonic Batteries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duracell
16 branded search terms
- battery aaa duracell
- battery duracell 9v
- duracell
- duracell 2032 battery
- duracell aa alkaline
- duracell batteries
- duracell com
- duracell coppertop 9v battery
- duracell coppertop aa batteries
- duracell coppertop aaa batteries
- duracell coppertop batteries
- duracell coppertop c batteries
- duracell coppertop d batteries
- duracell near me
- duracell nz
- duracell online
Panasonic Batteries
12 branded search terms
- aaa panasonic eneloop
- eneloop
- eneloop aa
- eneloop aaa
- eneloop batteri
- eneloop eneloop pro
- eneloop rechargeable
- panasonic batteries
- panasonic eneloop
- panasonic eneloop aaa rechargeable batteries
- panasonic eneloop batteries
- panasonic eneloop rechargeable
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.