Brandwave

How popular isEnergizer in search?

In August 2026, there were an estimated 4.4K branded searches for Energizer in New Zealand which is up 110.4% over the last 11 months. Energizer holds 46.9% estimated Share of Search among New Zealand battery brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Energizer46.9%
  2. Duracell28.6%
  3. Panasonic Batteries20%
  4. Eveready4.5%
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Which battery brands compete with Energizer?

Energizer against battery brands in New Zealand, by month

Share of Search by month for Energizer, Duracell, Panasonic Batteries, Eveready. The figures are in the table below the chart.

View monthly share of search table
MonthEnergizerDuracellPanasonic BatteriesEveready
Oct 202551.2%23.1%19.7%6.1%
Nov 202550.1%22%22%5.9%
Dec 202551%18.7%24.1%6.2%
Jan 202647.1%29.5%18.3%5.1%
Feb 202649.8%27.4%19%3.8%
Mar 202645.1%33.4%17.4%4.1%
Apr 202644.2%35.5%13.5%6.7%
May 202634.5%45.3%16.7%3.5%
Jun 202628%44.4%21.2%6.5%
Jul 202633%40.7%20.4%5.9%
Aug 202646.9%28.6%20%4.5%
Sep 2026————

  1. 1.Energizer

    46.9%

    moved from 2nd to 1st · 4.4K estimated branded searches · +14.4% vs prior month · +13.8 points

  2. 2.Duracell

    28.6%

    moved from 1st to 2nd · 2.7K estimated branded searches · -43.3% vs prior month · -12.1 points

  3. 3.Panasonic Batteries

    20%

    held 3rd · 1.9K estimated branded searches · -20.9% vs prior month · -0.4 points

  4. 4.Eveready

    4.5%

    held 4th · 430 estimated branded searches · -37.7% vs prior month · -1.3 points

Compare search popularity between Energizer and its closest rivals

How has branded search demand for Energizer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Energizer in New Zealand rose from 2.1K to 4.4K.
  • Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand decreased from 51.2% to 46.9%.
  • Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand peaked at 51.2% in October 2025 and was lowest at 28% in June 2026.

How did search popularity change for New Zealand battery brands in August 2026?

  1. In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.

  2. In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%.

  3. In August 2026, Eveready lost estimated Share of Search among battery brands in New Zealand, from 5.9% to 4.5%.

  4. Estimated monthly branded searches for Panasonic Batteries in New Zealand rose 133.3% over 11 measured months, from 810 to 1.9K in August 2026.

How is Energizer measured?

Brandwave collects information about searches that people make online using Energizer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • bateri energizer aa
  • battery energizer
  • battery energizer rechargeable
  • energizer
  • energizer 2032 battery
  • energizer a27
  • energizer aa max
  • energizer aaa batteries
  • energizer com
  • energizer lithium aa
  • energizer near me
  • energizer nz

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How the Brand Demand Index is measured

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