Brandwave

Energizer vs Eveready:Which is more popular by branded search in New Zealand?

In August 2026, Energizer had more branded searches than Eveready among battery brands in New Zealand. Energizer was estimated to have 4.4K branded searches compared to Eveready’s 430, and held a 46.9% Share of Search versus Eveready’s 4.5%.

Share of Search among battery brands in New Zealand in August 2026Which is more popular in search, Energizer or Eveready?
Energizer46.9%4.4K searches
vs
Eveready4.5%430 searches

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Which is more popular in search, Energizer or Eveready?

Compare the household battery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Energizer and Eveready among battery brands in New Zealand, by month

Share of Search by month for Energizer, Eveready. The figures are in the table below the chart.

View monthly share of search table
MonthEnergizerDuracellPanasonic BatteriesEveready
Oct 202551.2%23.1%19.7%6.1%
Nov 202550.1%22%22%5.9%
Dec 202551%18.7%24.1%6.2%
Jan 202647.1%29.5%18.3%5.1%
Feb 202649.8%27.4%19%3.8%
Mar 202645.1%33.4%17.4%4.1%
Apr 202644.2%35.5%13.5%6.7%
May 202634.5%45.3%16.7%3.5%
Jun 202628%44.4%21.2%6.5%
Jul 202633%40.7%20.4%5.9%
Aug 202646.9%28.6%20%4.5%
Sep 2026————

How has the Energizer and Eveready comparison changed over the last 12 months?

  • Energizer was ahead of Eveready in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand moved from 51.2% to 46.9%, and its estimated monthly branded searches moved from 2.1K to 4.4K.
  • Across the 11 months ending August 2026, Eveready’s estimated Share of Search among battery brands in New Zealand moved from 6.1% to 4.5%, and its estimated monthly branded searches moved from 250 to 430.

How did search popularity change for New Zealand battery brands in August 2026?

  1. In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.

  2. In August 2026, Eveready lost estimated Share of Search among battery brands in New Zealand, from 5.9% to 4.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Energizer’s and Eveready’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Energizer

12 branded search terms

  • bateri energizer aa
  • battery energizer
  • battery energizer rechargeable
  • energizer
  • energizer 2032 battery
  • energizer a27
  • energizer aa max
  • energizer aaa batteries
  • energizer com
  • energizer lithium aa
  • energizer near me
  • energizer nz

Eveready

6 branded search terms

  • eveready aa batteries
  • eveready batteries
  • eveready batteries super heavy duty
  • eveready dolphin torch battery
  • eveready super heavy duty batteries
  • eveready torch

How the Brand Demand Index is measured

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