Duracell vs Energizer:Which is more popular by branded search in New Zealand?
In August 2026, Energizer had more branded searches than Duracell among battery brands in New Zealand. Energizer was estimated to have 4.4K branded searches compared to Duracell’s 2.7K, and held a 46.9% Share of Search versus Duracell’s 28.6%.
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Which is more popular in search, Duracell or Energizer?
Compare the household battery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Energizer, Duracell. The figures are in the table below the chart.
View monthly share of search table
| Month | Energizer | Duracell | Panasonic Batteries | Eveready |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 23.1% | 19.7% | 6.1% |
| Nov 2025 | 50.1% | 22% | 22% | 5.9% |
| Dec 2025 | 51% | 18.7% | 24.1% | 6.2% |
| Jan 2026 | 47.1% | 29.5% | 18.3% | 5.1% |
| Feb 2026 | 49.8% | 27.4% | 19% | 3.8% |
| Mar 2026 | 45.1% | 33.4% | 17.4% | 4.1% |
| Apr 2026 | 44.2% | 35.5% | 13.5% | 6.7% |
| May 2026 | 34.5% | 45.3% | 16.7% | 3.5% |
| Jun 2026 | 28% | 44.4% | 21.2% | 6.5% |
| Jul 2026 | 33% | 40.7% | 20.4% | 5.9% |
| Aug 2026 | 46.9% | 28.6% | 20% | 4.5% |
| Sep 2026 | — | — | — | — |
How has the Duracell and Energizer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Duracell took it in May 2026, Energizer took it in August 2026.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand moved from 23.1% to 28.6%, and its estimated monthly branded searches moved from 950 to 2.7K.
- Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand moved from 51.2% to 46.9%, and its estimated monthly branded searches moved from 2.1K to 4.4K.
How did search popularity change for New Zealand battery brands in August 2026?
2 changes
In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.
In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Duracell’s and Energizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duracell
16 branded search terms
- battery aaa duracell
- battery duracell 9v
- duracell
- duracell 2032 battery
- duracell aa alkaline
- duracell batteries
- duracell com
- duracell coppertop 9v battery
- duracell coppertop aa batteries
- duracell coppertop aaa batteries
- duracell coppertop batteries
- duracell coppertop c batteries
- duracell coppertop d batteries
- duracell near me
- duracell nz
- duracell online
Energizer
12 branded search terms
- bateri energizer aa
- battery energizer
- battery energizer rechargeable
- energizer
- energizer 2032 battery
- energizer a27
- energizer aa max
- energizer aaa batteries
- energizer com
- energizer lithium aa
- energizer near me
- energizer nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.