Bolt cutters brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched bolt cutters brand in New Zealand, accounting for 60.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Knipex showed up in every answer. Knipex was recommended most often, coming first in all three responses that gave a list.
DeWaltShare of searches 60.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
KnipexShare of searches 25.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
FiskarsShare of searches 11.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
IrwinShare of searches 2.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
TrojanShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top bolt cutters brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Knipex appeared every time. Knipex was recommended most often, coming first in all three answers that gave a list. Trojan was second, and Irwin was third. DeWalt, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bolt cutters brands
4 answers
Asked ChatGPT
“Which bolt cutters brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bolt cutters brands in New Zealand?”
Asked ChatGPT
“What's the best bolt cutters brand in New Zealand for a home workshop?”
Searched Google, AI Overview
“bolt cutters nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty bolt cutters”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bolt cutters brands do people search for most?
This chart shows how often people search Google for each bolt cutters brand by name. Each line represents a brand's share of searches for all five bolt cutters brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Knipex, Fiskars, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Knipex | Fiskars | Irwin | Trojan |
|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 21.8% | 16.4% | 2.1% | 0% |
| Nov 2025 | 68.8% | 16.9% | 12.5% | 1.8% | 0% |
| Dec 2025 | 59.7% | 21.1% | 17.1% | 2.1% | 0% |
| Jan 2026 | 62.3% | 20.4% | 14.9% | 2.4% | 0.15% |
| Feb 2026 | 65.1% | 21.2% | 11.3% | 2.4% | 0% |
| Mar 2026 | 61.5% | 25.5% | 10.4% | 2.5% | 0% |
| Apr 2026 | 60.9% | 23.8% | 12.4% | 2.8% | 0.15% |
| May 2026 | 57% | 28.2% | 12.3% | 2.5% | 0% |
| Jun 2026 | 59.9% | 27.5% | 10.1% | 2.4% | 0.11% |
| Jul 2026 | 55.1% | 29.2% | 13% | 2.7% | 0% |
| Aug 2026 | 57% | 29.1% | 10.7% | 3.2% | 0% |
| Sep 2026 | 60.8% | 25.3% | 11.8% | 2.1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.8% | 5K | 0% | +3.8 points | |
| 2, held 2nd | 25.3% | 2.1K | -18.4% | -3.8 points | |
| 3, held 3rd | 11.8% | 970 | +3.2% | +1.1 points | |
| 4, held 4th | 2.1% | 170 | -39.3% | -1.1 points | |
| 5, held 5th | 0% | 0 | — | 0 points |
1.
DeWalt60.8%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +3.8 points.
2.
Knipex25.3%
Held 2nd. 2.1K estimated branded searches, -18.4% vs prior month. Share -3.8 points.
3.
Fiskars11.8%
Held 3rd. 970 estimated branded searches, +3.2% vs prior month. Share +1.1 points.
4.
Irwin2.1%
Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -1.1 points.
5.
Trojan0%
Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among bolt cutters brands in New Zealand?
5 brands
In September 2026, DeWalt was the most searched among bolt cutters brands in New Zealand, with an estimated 5K branded searches, 60.8% of all searches for the five we track. Knipex is in 2nd place, 35.4 percentage points behind at 25.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 59.7% → 60.8% | 68.8%Nov 2025 | 55.1%Jul 2026 | 1st |
| Knipex | 21.8% → 25.3% | 29.2%Jul 2026 | 16.9%Nov 2025 | 2nd |
| Fiskars | 16.4% → 11.8% | 17.1%Dec 2025 | 10.1%Jun 2026 | 3rd |
| Irwin | 2.1% | 3.2%Aug 2026 | 1.8%Nov 2025 | 4th |
| Trojan | 0% | 0.15%Jan 2026 | 0%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among bolt cutters brands in New Zealand increased from 59.7% to 60.8%.
- Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand increased from 21.8% to 25.3%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among bolt cutters brands in New Zealand decreased from 16.4% to 11.8%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among bolt cutters brands in New Zealand peaked at 68.8% in November 2025 and was lowest at 55.1% in July 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand peaked at 29.2% in July 2026 and was lowest at 16.9% in November 2025.
- Across the 12 months ending September 2026, Fiskars’ share of searches among bolt cutters brands in New Zealand peaked at 17.1% in December 2025 and was lowest at 10.1% in June 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among bolt cutters brands in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Irwin and Trojan held steady: their share of searches among bolt cutters brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand bolt cutters brands in September 2026?
4 changes
In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%.
In September 2026, Fiskars gained share of searches among bolt cutters brands in New Zealand, from 10.7% to 11.8%.
In September 2026, Knipex lost share of searches among bolt cutters brands in New Zealand, from 29.1% to 25.3%.
In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.
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