Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 2,420 times in New Zealand, a 42.4% increase from the previous year. These searches made up 25.3% of all New Zealand bolt cutters brand searches, placing Knipex second out of five brands. When we asked both ChatGPT and Google AI Overviews about bolt cutters brands, Knipex appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Knipex is the second most searched of 5 competitors and the most recommended in AI answers.

  1. DeWaltShare of searches 60.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. KnipexShare of searches 25.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. FiskarsShare of searches 11.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. IrwinShare of searches 2.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  5. TrojanShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top bolt cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knipex appeared in all four answers. Knipex is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Trojan2nd
  3. Irwin3rd
  4. DeWalt–
  5. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bolt cutters brands

4 answers

  • Asked ChatGPT

    “Which bolt cutters brand should I buy in New Zealand?”

    1. 1Knipex
    2. 2Trojan

  • Asked ChatGPT

    “What are the best bolt cutters brands in New Zealand?”

    1. 1Knipex
    2. 2Irwin
    3. 3Trojan

  • Asked ChatGPT

    “What's the best bolt cutters brand in New Zealand for a home workshop?”

    1. 1Knipex
    2. 2Trojan

  • Searched Google, AI Overview

    “bolt cutters nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty bolt cutters”

    1. 1Knipex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bolt cutters brands compete with Knipex?

Knipex against bolt cutters brands in New Zealand, by month

Share of searches by month for DeWalt, Knipex, Fiskars, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltKnipexFiskarsIrwinTrojan
Oct 202559.7%21.8%16.4%2.1%0%
Nov 202568.8%16.9%12.5%1.8%0%
Dec 202559.7%21.1%17.1%2.1%0%
Jan 202662.3%20.4%14.9%2.4%0.15%
Feb 202665.1%21.2%11.3%2.4%0%
Mar 202661.5%25.5%10.4%2.5%0%
Apr 202660.9%23.8%12.4%2.8%0.15%
May 202657%28.2%12.3%2.5%0%
Jun 202659.9%27.5%10.1%2.4%0.11%
Jul 202655.1%29.2%13%2.7%0%
Aug 202657%29.1%10.7%3.2%0%
Sep 202660.8%25.3%11.8%2.1%0%

  1. 1.DeWalt

    60.8%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Knipex

    25.3%

    Held 2nd. 2.1K estimated branded searches, -18.4% vs prior month. Share -3.8 points.

  3. 3.Fiskars

    11.8%

    Held 3rd. 970 estimated branded searches, +3.2% vs prior month. Share +1.1 points.

  4. 4.Irwin

    2.1%

    Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -1.1 points.

  5. 5.Trojan

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Knipex and its closest rivals

Every comparison with Knipex

19 comparisons

How has branded search demand for Knipex changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex in New Zealand rose from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand increased from 21.8% to 25.3%.
  • Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand peaked at 29.2% in July 2026 and was lowest at 16.9% in November 2025.

How did search popularity change for New Zealand bolt cutters brands in September 2026?

4 changes

  1. In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%.

  2. In September 2026, Fiskars gained share of searches among bolt cutters brands in New Zealand, from 10.7% to 11.8%.

  3. In September 2026, Knipex lost share of searches among bolt cutters brands in New Zealand, from 29.1% to 25.3%.

  4. In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.

How are Knipex’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex hand tools
  • knipex pliers
  • knipex side cutters
  • knipex socket set
  • knipex spanner
  • knipex tool
  • knipex tool kit

Do you work for Knipex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Knipex compete?

Knipex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands4th of 711.9%Show ranking
Cable cutter brands4th of 412.2%Show ranking
Hand tool brands2nd of 1218.1%Show ranking
Aviation snips brands3rd of 622.1%Show ranking
PVC cutter brands3rd of 522.5%Show ranking
Cable stripper brands3rd of 323.1%Show ranking
Bolt cutters brands2nd of 525.3%Shown above
Pipe wrench brands1st of 567%Show ranking
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Is Knipex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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