Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 2,420 times in New Zealand, a 42.4% increase from the previous year. These searches made up 12.2% of all New Zealand cable cutter brand searches, placing Knipex fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about cable cutter brands, Knipex appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Knipex is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 47.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 25.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 15.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. KnipexShare of searches 12.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top cable cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knipex appeared in all four answers. Knipex is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Milwaukee2nd
  3. Makita–
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cable cutter brands

4 answers

  • Asked ChatGPT

    “Which cable cutter brand should I buy in New Zealand?”

    1. 1Knipex
    2. 2Milwaukee

  • Asked ChatGPT

    “What are the best cable cutter brands in New Zealand?”

    1. 1Knipex
    2. 2Milwaukee

  • Asked ChatGPT

    “What's the best cable cutter brand in New Zealand for electrical work?”

    1. 1Knipex
    2. 2Milwaukee

  • Searched Google, AI Overview

    “best cable cutters”

    1. 1Milwaukee
    2. 2Knipex

  • Searched Google, AI Overview

    “cable cutter brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cable cutter brands compete with Knipex?

Knipex against cable cutter brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Knipex. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeKnipex
Oct 202549%26.5%13.9%10.6%
Nov 202543.7%33.6%13.7%9%
Dec 202548.9%27.2%13.4%10.5%
Jan 202650.4%27.7%11.7%10.1%
Feb 202648.5%27.5%13.7%10.3%
Mar 202646%27.1%13.7%13.2%
Apr 202647.9%26.5%13.3%12.3%
May 202644.7%25.1%15.7%14.6%
Jun 202641.2%28.3%14.9%15.6%
Jul 202644.1%25.2%15.1%15.6%
Aug 202639.8%25.9%19.5%14.8%
Sep 202647.2%25.6%15.1%12.2%

  1. 1.Makita

    47.2%

    Held 1st. 9.2K estimated branded searches, +20.1% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    25.6%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Milwaukee

    15.1%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.

  4. 4.Knipex

    12.2%

    Held 4th. 2.4K estimated branded searches, -16.5% vs prior month. Share -2.6 points.

Compare popularity between Knipex and its closest rivals

Every comparison with Knipex

19 comparisons

How has branded search demand for Knipex changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex in New Zealand rose from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand increased from 10.6% to 12.2%.
  • Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand peaked at 15.6% in July 2026 and was lowest at 9% in November 2025.

How did search popularity change for New Zealand cable cutter brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among cable cutter brands in New Zealand, from 39.8% to 47.2%.

  2. In September 2026, Milwaukee lost share of searches among cable cutter brands in New Zealand, from 19.5% to 15.1%.

  3. In September 2026, Knipex lost share of searches among cable cutter brands in New Zealand, from 14.8% to 12.2%.

  4. Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.

How are Knipex’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex hand tools
  • knipex pliers
  • knipex side cutters
  • knipex socket set
  • knipex spanner
  • knipex tool
  • knipex tool kit

Do you work for Knipex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Knipex compete?

Knipex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands4th of 711.9%Show ranking
Cable cutter brands4th of 412.2%Shown above
Hand tool brands2nd of 1218.1%Show ranking
Aviation snips brands3rd of 622.1%Show ranking
PVC cutter brands3rd of 522.5%Show ranking
Cable stripper brands3rd of 323.1%Show ranking
Bolt cutters brands2nd of 525.3%Show ranking
Pipe wrench brands1st of 567%Show ranking
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Is Knipex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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