Cable cutter brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched cable cutter brand in New Zealand, accounting for 47.2% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Milwaukee and Knipex showed up in every answer. Knipex was recommended most often, coming first in three out of four responses.
MakitaShare of searches 47.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
DeWaltShare of searches 25.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 15.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
KnipexShare of searches 12.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top cable cutter brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Milwaukee and Knipex appeared every time. Knipex was recommended most often, coming first in three out of four answers. Milwaukee was second. Makita, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cable cutter brands
4 answers
Asked ChatGPT
“Which cable cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable cutter brands in New Zealand?”
Asked ChatGPT
“What's the best cable cutter brand in New Zealand for electrical work?”
Searched Google, AI Overview
“best cable cutters”
Searched Google, AI Overview
“cable cutter brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cable cutter brands do people search for most?
This chart shows how often people search Google for each cable cutter brand by name. Each line represents a brand's share of searches for all four cable cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex |
|---|---|---|---|---|
| Oct 2025 | 49% | 26.5% | 13.9% | 10.6% |
| Nov 2025 | 43.7% | 33.6% | 13.7% | 9% |
| Dec 2025 | 48.9% | 27.2% | 13.4% | 10.5% |
| Jan 2026 | 50.4% | 27.7% | 11.7% | 10.1% |
| Feb 2026 | 48.5% | 27.5% | 13.7% | 10.3% |
| Mar 2026 | 46% | 27.1% | 13.7% | 13.2% |
| Apr 2026 | 47.9% | 26.5% | 13.3% | 12.3% |
| May 2026 | 44.7% | 25.1% | 15.7% | 14.6% |
| Jun 2026 | 41.2% | 28.3% | 14.9% | 15.6% |
| Jul 2026 | 44.1% | 25.2% | 15.1% | 15.6% |
| Aug 2026 | 39.8% | 25.9% | 19.5% | 14.8% |
| Sep 2026 | 47.2% | 25.6% | 15.1% | 12.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 9.2K | +20.1% | +7.3 points | |
| 2, held 2nd | 25.6% | 5K | 0% | -0.4 points | |
| 3, held 3rd | 15.1% | 3K | -21.3% | -4.4 points | |
| 4, held 4th | 12.2% | 2.4K | -16.5% | -2.6 points |
1.
Makita47.2%
Held 1st. 9.2K estimated branded searches, +20.1% vs prior month. Share +7.3 points.
2.
DeWalt25.6%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.4 points.
15.1%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.
4.
Knipex12.2%
Held 4th. 2.4K estimated branded searches, -16.5% vs prior month. Share -2.6 points.
Which brand is most popular in search among cable cutter brands in New Zealand?
4 brands
In September 2026, Makita was the most searched among cable cutter brands in New Zealand, with an estimated 9.2K branded searches, 47.2% of all searches for the four we track. DeWalt is in 2nd place, 21.6 percentage points behind at 25.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 49% → 47.2% | 50.4%Jan 2026 | 39.8%Aug 2026 | 1st |
| DeWalt | 26.5% → 25.6% | 33.6%Nov 2025 | 25.1%May 2026 | 2nd |
| Milwaukee | 13.9% → 15.1% | 19.5%Aug 2026 | 11.7%Jan 2026 | 3rd |
| Knipex | 10.6% → 12.2% | 15.6%Jul 2026 | 9%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among cable cutter brands in New Zealand decreased from 49% to 47.2%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable cutter brands in New Zealand decreased from 26.5% to 25.6%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable cutter brands in New Zealand increased from 13.9% to 15.1%.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand increased from 10.6% to 12.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among cable cutter brands in New Zealand peaked at 50.4% in January 2026 and was lowest at 39.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable cutter brands in New Zealand peaked at 33.6% in November 2025 and was lowest at 25.1% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable cutter brands in New Zealand peaked at 19.5% in August 2026 and was lowest at 11.7% in January 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand peaked at 15.6% in July 2026 and was lowest at 9% in November 2025.
How did search popularity change for New Zealand cable cutter brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among cable cutter brands in New Zealand, from 39.8% to 47.2%.
In September 2026, Milwaukee lost share of searches among cable cutter brands in New Zealand, from 19.5% to 15.1%.
In September 2026, Knipex lost share of searches among cable cutter brands in New Zealand, from 14.8% to 12.2%.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
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