Knipex vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Knipex among cable cutter brands in New Zealand. Milwaukee had about 2,950 branded searches, while Knipex had 2,380. Milwaukee made up 15.1% of all cable cutter brand searches we track, and Knipex accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about cable cutter brands, both Knipex and Milwaukee appeared in all four answers. Knipex was mentioned before Milwaukee in three out of four answers.
Who do people search for more?
Milwaukee, about 24% more searches than Knipex
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Knipex, named ahead of Milwaukee in 3 of 4 answers
Follow Knipex vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cable cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Knipex and Milwaukee showed up in all four answers. Knipex was listed before Milwaukee in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cable cutter brands
4 answers
Asked ChatGPT
“Which cable cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable cutter brands in New Zealand?”
Asked ChatGPT
“What's the best cable cutter brand in New Zealand for electrical work?”
Searched Google, AI Overview
“best cable cutters”
Searched Google, AI Overview
“cable cutter brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Knipex or Milwaukee more popular in search?
This chart shows how often people search Google for Knipex and Milwaukee by name. Each line represents a brand's share of searches for all four cable cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex |
|---|---|---|---|---|
| Oct 2025 | 49% | 26.5% | 13.9% | 10.6% |
| Nov 2025 | 43.7% | 33.6% | 13.7% | 9% |
| Dec 2025 | 48.9% | 27.2% | 13.4% | 10.5% |
| Jan 2026 | 50.4% | 27.7% | 11.7% | 10.1% |
| Feb 2026 | 48.5% | 27.5% | 13.7% | 10.3% |
| Mar 2026 | 46% | 27.1% | 13.7% | 13.2% |
| Apr 2026 | 47.9% | 26.5% | 13.3% | 12.3% |
| May 2026 | 44.7% | 25.1% | 15.7% | 14.6% |
| Jun 2026 | 41.2% | 28.3% | 14.9% | 15.6% |
| Jul 2026 | 44.1% | 25.2% | 15.1% | 15.6% |
| Aug 2026 | 39.8% | 25.9% | 19.5% | 14.8% |
| Sep 2026 | 47.2% | 25.6% | 15.1% | 12.2% |
How has the Knipex and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Knipex took it in June 2026, Milwaukee took it in August 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand moved from 10.6% to 12.2%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable cutter brands in New Zealand moved from 13.9% to 15.1%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand cable cutter brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among cable cutter brands in New Zealand, from 19.5% to 15.1%.
In September 2026, Knipex lost share of searches among cable cutter brands in New Zealand, from 14.8% to 12.2%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Knipex’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knipex
11 branded search terms
- cobra knipex pliers
- knipex
- knipex cable stripper
- knipex circlip pliers
- knipex cobra
- knipex cobra xs
- knipex cutters
- knipex ergostrip
- knipex pliers
- knipex side cutters
- knipex tool
Milwaukee
5 branded search terms
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
Other head-to-heads among cable cutter brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.