DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among cable cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 25.6% of all cable cutter brand searches we track, and Milwaukee accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about cable cutter brands, Milwaukee appeared in all four answers and DeWalt in none.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, the only one of the two named
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Top cable cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Milwaukee appeared in all four answers. DeWalt did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cable cutter brands
4 answers
Asked ChatGPT
“Which cable cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable cutter brands in New Zealand?”
Asked ChatGPT
“What's the best cable cutter brand in New Zealand for electrical work?”
Searched Google, AI Overview
“best cable cutters”
Searched Google, AI Overview
“cable cutter brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all four cable cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex |
|---|---|---|---|---|
| Oct 2025 | 49% | 26.5% | 13.9% | 10.6% |
| Nov 2025 | 43.7% | 33.6% | 13.7% | 9% |
| Dec 2025 | 48.9% | 27.2% | 13.4% | 10.5% |
| Jan 2026 | 50.4% | 27.7% | 11.7% | 10.1% |
| Feb 2026 | 48.5% | 27.5% | 13.7% | 10.3% |
| Mar 2026 | 46% | 27.1% | 13.7% | 13.2% |
| Apr 2026 | 47.9% | 26.5% | 13.3% | 12.3% |
| May 2026 | 44.7% | 25.1% | 15.7% | 14.6% |
| Jun 2026 | 41.2% | 28.3% | 14.9% | 15.6% |
| Jul 2026 | 44.1% | 25.2% | 15.1% | 15.6% |
| Aug 2026 | 39.8% | 25.9% | 19.5% | 14.8% |
| Sep 2026 | 47.2% | 25.6% | 15.1% | 12.2% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable cutter brands in New Zealand moved from 26.5% to 25.6%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable cutter brands in New Zealand moved from 13.9% to 15.1%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand cable cutter brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among cable cutter brands in New Zealand, from 19.5% to 15.1%.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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