Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 2,420 times in New Zealand, a 42.4% increase from the previous year. These searches made up 23.1% of all New Zealand cable stripper brand searches, placing Knipex third out of three brands. When we asked both ChatGPT and Google AI Overviews about cable stripper brands, Knipex appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Knipex is the third most searched of 3 competitors and the most recommended in AI answers.

  1. DeWaltShare of searches 48.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KnipexShare of searches 23.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top cable stripper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Knipex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Knipex is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Milwaukee2nd
  3. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable stripper brands

5 answers

  • Asked ChatGPT

    “Which cable stripper brand should I buy in New Zealand?”

    1. 1Knipex

  • Asked ChatGPT

    “What are the best cable stripper brands in New Zealand?”

    1. 1Knipex
    2. 2Milwaukee

  • Asked ChatGPT

    “What's the best cable stripper brand in New Zealand for wire stripping?”

    1. 1Knipex
    2. 2Milwaukee

  • Searched Google, AI Overview

    “best cable stripper”

    1. 1Milwaukee
    2. 2Knipex

  • Searched Google, AI Overview

    “wire stripper nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which cable stripper brands compete with Knipex?

    Knipex against cable stripper brands in New Zealand, by month

    Share of searches by month for DeWalt, Milwaukee, Knipex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDeWaltMilwaukeeKnipex
    Oct 202552%27.3%20.7%
    Nov 202559.6%24.4%16%
    Dec 202553.3%26.3%20.5%
    Jan 202655.9%23.6%20.4%
    Feb 202653.4%26.6%20%
    Mar 202650.2%25.3%24.4%
    Apr 202650.8%25.6%23.5%
    May 202645.3%28.3%26.3%
    Jun 202648.2%25.4%26.5%
    Jul 202645.1%27%27.9%
    Aug 202643.1%32.4%24.6%
    Sep 202648.4%28.6%23.1%

    1. 1.DeWalt

      48.4%

      Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.3 points.

    2. 2.Milwaukee

      28.6%

      Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -3.8 points.

    3. 3.Knipex

      23.1%

      Held 3rd. 2.4K estimated branded searches, -16.5% vs prior month. Share -1.5 points.

    Compare popularity between Knipex and its closest rivals

    Every comparison with Knipex

    19 comparisons

    How has branded search demand for Knipex changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex in New Zealand rose from 1.7K to 2.4K.
    • Across the 12 months ending September 2026, Knipex’s share of searches among cable stripper brands in New Zealand increased from 20.7% to 23.1%.
    • Across the 12 months ending September 2026, Knipex’s share of searches among cable stripper brands in New Zealand peaked at 27.9% in July 2026 and was lowest at 16% in November 2025.

    How did search popularity change for New Zealand cable stripper brands in September 2026?

    3 changes

    1. In September 2026, DeWalt gained share of searches among cable stripper brands in New Zealand, from 43.1% to 48.4%.

    2. In September 2026, Milwaukee lost share of searches among cable stripper brands in New Zealand, from 32.4% to 28.6%.

    3. In September 2026, Knipex lost share of searches among cable stripper brands in New Zealand, from 24.6% to 23.1%.

    How are Knipex’s branded searches counted?

    15 search terms

    Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • cobra knipex pliers
    • knipex
    • knipex cable stripper
    • knipex circlip pliers
    • knipex cobra
    • knipex cobra xs
    • knipex cutters
    • knipex ergostrip
    • knipex hand tools
    • knipex pliers
    • knipex side cutters
    • knipex socket set
    • knipex spanner
    • knipex tool
    • knipex tool kit

    Do you work for Knipex? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Knipex compete?

    Knipex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pipe cutter brands4th of 711.9%Show ranking
    Cable cutter brands4th of 412.2%Show ranking
    Hand tool brands2nd of 1218.1%Show ranking
    Aviation snips brands3rd of 622.1%Show ranking
    PVC cutter brands3rd of 522.5%Show ranking
    Cable stripper brands3rd of 323.1%Shown above
    Bolt cutters brands2nd of 525.3%Show ranking
    Pipe wrench brands1st of 567%Show ranking
    Creator with pink hair and a pink jacket

    Is Knipex your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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