Knipex vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Knipex among cable stripper brands in New Zealand. Milwaukee had about 2,950 branded searches, while Knipex had 2,380. Milwaukee made up 28.6% of all cable stripper brand searches we track, and Knipex accounted for 23.1%. When we asked ChatGPT and Google AI Overviews about cable stripper brands, Knipex appeared in four of the five answers and Milwaukee in three. Knipex was mentioned before Milwaukee in two out of three answers.
Who do people search for more?
Milwaukee, about 24% more searches than Knipex
Who does AI mention more?
Knipex, mentioned in 4 of 5 answers, Milwaukee in 3
Who does AI recommend more?
Knipex, named ahead of Milwaukee in 2 of 3 answers
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Top cable stripper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Knipex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Knipex was listed before Milwaukee in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cable stripper brands
5 answers
Asked ChatGPT
“Which cable stripper brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable stripper brands in New Zealand?”
Asked ChatGPT
“What's the best cable stripper brand in New Zealand for wire stripping?”
Searched Google, AI Overview
“best cable stripper”
Searched Google, AI Overview
“wire stripper nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Knipex or Milwaukee more popular in search?
This chart shows how often people search Google for Knipex and Milwaukee by name. Each line represents a brand's share of searches for all three cable stripper brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Knipex |
|---|---|---|---|
| Oct 2025 | 52% | 27.3% | 20.7% |
| Nov 2025 | 59.6% | 24.4% | 16% |
| Dec 2025 | 53.3% | 26.3% | 20.5% |
| Jan 2026 | 55.9% | 23.6% | 20.4% |
| Feb 2026 | 53.4% | 26.6% | 20% |
| Mar 2026 | 50.2% | 25.3% | 24.4% |
| Apr 2026 | 50.8% | 25.6% | 23.5% |
| May 2026 | 45.3% | 28.3% | 26.3% |
| Jun 2026 | 48.2% | 25.4% | 26.5% |
| Jul 2026 | 45.1% | 27% | 27.9% |
| Aug 2026 | 43.1% | 32.4% | 24.6% |
| Sep 2026 | 48.4% | 28.6% | 23.1% |
How has the Knipex and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Knipex took it in June 2026, Milwaukee took it in August 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable stripper brands in New Zealand moved from 20.7% to 23.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable stripper brands in New Zealand moved from 27.3% to 28.6%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand cable stripper brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among cable stripper brands in New Zealand, from 32.4% to 28.6%.
In September 2026, Knipex lost share of searches among cable stripper brands in New Zealand, from 24.6% to 23.1%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Knipex’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knipex
11 branded search terms
- cobra knipex pliers
- knipex
- knipex cable stripper
- knipex circlip pliers
- knipex cobra
- knipex cobra xs
- knipex cutters
- knipex ergostrip
- knipex pliers
- knipex side cutters
- knipex tool
Milwaukee
5 branded search terms
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
Other head-to-heads among cable stripper brands
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