Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 2,420 times in New Zealand, a 42.4% increase from the previous year. These searches made up 67% of all New Zealand pipe wrench brand searches, placing Knipex first out of five brands. When we asked both ChatGPT and Google AI Overviews about pipe wrench brands, Knipex appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Knipex is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. KnipexShare of searches 67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BahcoShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. MilwaukeeShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. RIDGIDShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IrwinShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pipe wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Knipex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Knipex is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Bahco2nd
  3. Milwaukee3rd
  4. Knipex4th
  5. Irwin5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe wrench brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pipe wrench brands compete with Knipex?

Knipex against pipe wrench brands in New Zealand, by month

Share of searches by month for Knipex, Bahco, Milwaukee, RIDGID, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthKnipexBahcoMilwaukeeRIDGIDIrwin
Oct 202567.8%10.7%9.5%5.8%6.2%
Nov 202563.6%13%11.3%5.7%6.5%
Dec 202564.4%15.4%10.7%3.6%5.9%
Jan 202665.8%14%8.3%4.8%7%
Feb 202666.9%13.6%8.1%4.7%6.8%
Mar 202669.9%10.6%8.9%4.6%6%
Apr 202669.2%11.7%7%5.1%7%
May 202670.9%11.3%8.1%4.1%5.5%
Jun 202672.1%10%9%3.6%5.4%
Jul 202666.9%10.3%11.6%5.6%5.6%
Aug 202670.2%9.9%9.2%3.6%7.1%
Sep 202667%11.4%10.5%6.1%5%

  1. 1.Knipex

    67%

    Held 1st. 2.3K estimated branded searches, -17% vs prior month. Share -3.3 points.

  2. 2.Bahco

    11.4%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Milwaukee

    10.5%

    Held 3rd. 360 estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.RIDGID

    6.1%

    Moved from 5th to 4th. 210 estimated branded searches, +50% vs prior month. Share +2.6 points.

  5. 5.Irwin

    5%

    Moved from 4th to 5th. 170 estimated branded searches, -39.3% vs prior month. Share -2.2 points.

Compare popularity between Knipex and its closest rivals

Every comparison with Knipex

19 comparisons

How has branded search demand for Knipex changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex in New Zealand rose from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among pipe wrench brands in New Zealand decreased from 67.8% to 67%.
  • Across the 12 months ending September 2026, Knipex’s share of searches among pipe wrench brands in New Zealand peaked at 72.1% in June 2026 and was lowest at 63.6% in November 2025.

How did search popularity change for New Zealand pipe wrench brands in September 2026?

5 changes

  1. In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches.

  2. In September 2026, Bahco gained share of searches among pipe wrench brands in New Zealand, from 9.9% to 11.4%.

  3. In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%.

  4. In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%.

  5. In September 2026, Irwin lost share of searches among pipe wrench brands in New Zealand, from 7.1% to 5%.

How are Knipex’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex hand tools
  • knipex pliers
  • knipex side cutters
  • knipex socket set
  • knipex spanner
  • knipex tool
  • knipex tool kit

Do you work for Knipex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Knipex compete?

Knipex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands4th of 711.9%Show ranking
Cable cutter brands4th of 412.2%Show ranking
Hand tool brands2nd of 1218.1%Show ranking
Aviation snips brands3rd of 622.1%Show ranking
PVC cutter brands3rd of 522.5%Show ranking
Cable stripper brands3rd of 323.1%Show ranking
Bolt cutters brands2nd of 525.3%Show ranking
Pipe wrench brands1st of 567%Shown above
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Is Knipex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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