Brandwave

Bahco vs Knipex:Which is more popular?

In September 2026, Knipex had more branded searches than Bahco among pipe wrench brands in New Zealand. Knipex had about 2,290 branded searches, while Bahco had 390. Knipex made up 67% of all pipe wrench brand searches we track, and Bahco accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about pipe wrench brands, Bahco appeared in three of the five answers and Knipex in two. Bahco was mentioned before Knipex in every answer that named either.

Among pipe wrench brands in New Zealand in September 2026

Who do people search for more?

Knipex, about 6 searches for every 1 for Bahco

Knipex 2.3K searchesBahco 390 searches

Who does AI mention more?

Bahco, mentioned in 3 of 5 answers, Knipex in 2

Bahco in 3 of 5Knipex in 2 of 5

Who does AI recommend more?

Bahco, named ahead of Knipex in 3 of 3 answers

Bahco first in 3Knipex never first

Follow Bahco vs Knipex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pipe wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bahco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Knipex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bahco was listed before Knipex in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Bahco2nd
  3. Milwaukee3rd
  4. Knipex4th
  5. Irwin5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe wrench brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bahco or Knipex more popular in search?

This chart shows how often people search Google for Bahco and Knipex by name. Each line represents a brand's share of searches for all five pipe wrench brands we track, month by month, from searches in New Zealand.

Bahco and Knipex among pipe wrench brands in New Zealand, by month

Share of searches by month for Knipex, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthKnipexBahcoMilwaukeeRIDGIDIrwin
Oct 202567.8%10.7%9.5%5.8%6.2%
Nov 202563.6%13%11.3%5.7%6.5%
Dec 202564.4%15.4%10.7%3.6%5.9%
Jan 202665.8%14%8.3%4.8%7%
Feb 202666.9%13.6%8.1%4.7%6.8%
Mar 202669.9%10.6%8.9%4.6%6%
Apr 202669.2%11.7%7%5.1%7%
May 202670.9%11.3%8.1%4.1%5.5%
Jun 202672.1%10%9%3.6%5.4%
Jul 202666.9%10.3%11.6%5.6%5.6%
Aug 202670.2%9.9%9.2%3.6%7.1%
Sep 202667%11.4%10.5%6.1%5%

How has the Bahco and Knipex comparison changed over the last 12 months?

3 findings
  • Knipex was ahead of Bahco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s share of searches among pipe wrench brands in New Zealand moved from 10.7% to 11.4%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, Knipex’s share of searches among pipe wrench brands in New Zealand moved from 67.8% to 67%, and its estimated monthly branded searches moved from 1.6K to 2.3K.

How did search popularity change for New Zealand pipe wrench brands in September 2026?

2 changes
  1. In September 2026, Bahco gained share of searches among pipe wrench brands in New Zealand, from 9.9% to 11.4%.

  2. In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bahco’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco

Knipex

10 branded search terms

  • cobra knipex pliers
  • knipex
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex pliers
  • knipex side cutters
  • knipex tool

How the Brand Demand Index is measured

Other head-to-heads among pipe wrench brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.