Brandwave

How popular isIrwin?

In September 2026, people searched for Irwin by name about 190 times in New Zealand, an 11.8% increase from the previous year. These searches made up 5% of all New Zealand pipe wrench brand searches, placing Irwin fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about pipe wrench brands, Irwin appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Irwin is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. KnipexShare of searches 67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BahcoShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. MilwaukeeShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. RIDGIDShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IrwinShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pipe wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Bahco2nd
  3. Milwaukee3rd
  4. Knipex4th
  5. Irwin5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe wrench brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pipe wrench brands compete with Irwin?

Irwin against pipe wrench brands in New Zealand, by month

Share of searches by month for Knipex, Bahco, Milwaukee, RIDGID, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthKnipexBahcoMilwaukeeRIDGIDIrwin
Oct 202567.8%10.7%9.5%5.8%6.2%
Nov 202563.6%13%11.3%5.7%6.5%
Dec 202564.4%15.4%10.7%3.6%5.9%
Jan 202665.8%14%8.3%4.8%7%
Feb 202666.9%13.6%8.1%4.7%6.8%
Mar 202669.9%10.6%8.9%4.6%6%
Apr 202669.2%11.7%7%5.1%7%
May 202670.9%11.3%8.1%4.1%5.5%
Jun 202672.1%10%9%3.6%5.4%
Jul 202666.9%10.3%11.6%5.6%5.6%
Aug 202670.2%9.9%9.2%3.6%7.1%
Sep 202667%11.4%10.5%6.1%5%

  1. 1.Knipex

    67%

    Held 1st. 2.3K estimated branded searches, -17% vs prior month. Share -3.3 points.

  2. 2.Bahco

    11.4%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Milwaukee

    10.5%

    Held 3rd. 360 estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.RIDGID

    6.1%

    Moved from 5th to 4th. 210 estimated branded searches, +50% vs prior month. Share +2.6 points.

  5. 5.Irwin

    5%

    Moved from 4th to 5th. 170 estimated branded searches, -39.3% vs prior month. Share -2.2 points.

Compare popularity between Irwin and its closest rivals

Every comparison with Irwin

22 comparisons

How has branded search demand for Irwin changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin in New Zealand rose from 170 to 190.
  • Across the 12 months ending September 2026, Irwin’s share of searches among pipe wrench brands in New Zealand decreased from 6.2% to 5%.
  • Across the 12 months ending September 2026, Irwin’s share of searches among pipe wrench brands in New Zealand peaked at 7.1% in August 2026 and was lowest at 5% in September 2026.
  • Across the 12 months ending September 2026, Irwin fell from 4th to 5th among pipe wrench brands in New Zealand.

How did search popularity change for New Zealand pipe wrench brands in September 2026?

5 changes

  1. In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches.

  2. In September 2026, Bahco gained share of searches among pipe wrench brands in New Zealand, from 9.9% to 11.4%.

  3. In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%.

  4. In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%.

  5. In September 2026, Irwin lost share of searches among pipe wrench brands in New Zealand, from 7.1% to 5%.

How are Irwin’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • irwin clamps
  • irwin hand tools
  • irwin socket set
  • irwin spanner
  • irwin tool kit
  • irwin tools

Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Irwin compete?

Irwin is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands6th of 70.85%Show ranking
Hand tool brands9th of 121.6%Show ranking
Aviation snips brands5th of 61.6%Show ranking
Chalk box brands4th of 51.9%Show ranking
Bolt cutters brands4th of 52.1%Show ranking
Spade bits brands3rd of 42.1%Show ranking
Tin snips brands4th of 62.6%Show ranking
Pipe wrench brands5th of 55%Shown above
Tap wrench brands3rd of 317.9%Show ranking
Coping saw brands2nd of 230.4%Show ranking
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