Irwin vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Irwin among pipe wrench brands in New Zealand. Milwaukee had about 360 branded searches, while Irwin had 170. Milwaukee made up 10.5% of all pipe wrench brand searches we track, and Irwin accounted for 5%. When we asked ChatGPT and Google AI Overviews about pipe wrench brands, Milwaukee appeared in three of the five answers and Irwin in one. Milwaukee was mentioned before Irwin in three out of four answers that named either.
Who do people search for more?
Milwaukee, about 2 searches for every 1 for Irwin
Who does AI mention more?
Milwaukee, mentioned in 3 of 5 answers, Irwin in 1
Who does AI recommend more?
Milwaukee, named ahead of Irwin in 3 of 4 answers
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Top pipe wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Irwin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Irwin in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RIDGID5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Milwaukee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe wrench brands
5 answers
Asked ChatGPT
“Which pipe wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pipe wrench brands in New Zealand?”
Asked ChatGPT
“What's the best pipe wrench brand in New Zealand for a plumbing job?”
Searched Google, AI Overview
“best pipe wrench”
Searched Google, AI Overview
“heavy duty pipe wrench”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Irwin or Milwaukee more popular in search?
This chart shows how often people search Google for Irwin and Milwaukee by name. Each line represents a brand's share of searches for all five pipe wrench brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knipex | Bahco | Milwaukee | RIDGID | Irwin |
|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 10.7% | 9.5% | 5.8% | 6.2% |
| Nov 2025 | 63.6% | 13% | 11.3% | 5.7% | 6.5% |
| Dec 2025 | 64.4% | 15.4% | 10.7% | 3.6% | 5.9% |
| Jan 2026 | 65.8% | 14% | 8.3% | 4.8% | 7% |
| Feb 2026 | 66.9% | 13.6% | 8.1% | 4.7% | 6.8% |
| Mar 2026 | 69.9% | 10.6% | 8.9% | 4.6% | 6% |
| Apr 2026 | 69.2% | 11.7% | 7% | 5.1% | 7% |
| May 2026 | 70.9% | 11.3% | 8.1% | 4.1% | 5.5% |
| Jun 2026 | 72.1% | 10% | 9% | 3.6% | 5.4% |
| Jul 2026 | 66.9% | 10.3% | 11.6% | 5.6% | 5.6% |
| Aug 2026 | 70.2% | 9.9% | 9.2% | 3.6% | 7.1% |
| Sep 2026 | 67% | 11.4% | 10.5% | 6.1% | 5% |
How has the Irwin and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among pipe wrench brands in New Zealand moved from 6.2% to 5%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe wrench brands in New Zealand moved from 9.5% to 10.5%, and its estimated monthly branded searches moved from 230 to 360.
How did search popularity change for New Zealand pipe wrench brands in September 2026?
3 changes
In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches.
In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%.
In September 2026, Irwin lost share of searches among pipe wrench brands in New Zealand, from 7.1% to 5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Irwin’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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