Brandwave

Irwin vs Rothenberger:Which is more popular?

In September 2026, Irwin had more branded searches than Rothenberger among pipe cutter brands in New Zealand. Irwin had about 170 branded searches, while Rothenberger had 70. Irwin made up 0.85% of all pipe cutter brand searches we track, and Rothenberger accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about pipe cutter brands, Rothenberger appeared in three of the five answers and Irwin in two. Rothenberger was mentioned before Irwin in every answer that named either.

Among pipe cutter brands in New Zealand in September 2026

Who do people search for more?

Irwin, about 2 searches for every 1 for Rothenberger

Irwin 170 searchesRothenberger 70 searches

Who does AI mention more?

Rothenberger, mentioned in 3 of 5 answers, Irwin in 2

Rothenberger in 3 of 5Irwin in 2 of 5

Who does AI recommend more?

Rothenberger, named ahead of Irwin in 3 of 3 answers

Rothenberger first in 3Irwin never first

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Top pipe cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rothenberger was listed before Irwin in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Milwaukee3rd
  4. Knipex4th
  5. DeWalt5th
  6. Irwin6th
  7. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Irwin or Rothenberger more popular in search?

This chart shows how often people search Google for Irwin and Rothenberger by name. Each line represents a brand's share of searches for all seven pipe cutter brands we track, month by month, from searches in New Zealand.

Irwin and Rothenberger among pipe cutter brands in New Zealand, by month

Share of searches by month for Irwin, Rothenberger. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeKnipexRIDGIDIrwinRothenberger
Oct 202547.8%25.9%13.6%10.3%0.86%0.93%0.68%
Nov 202542.8%32.9%13.4%8.8%0.77%0.88%0.38%
Dec 202548.1%26.7%13.2%10.3%0.56%0.93%0.25%
Jan 202649.4%27.2%11.5%9.9%0.71%1%0.32%
Feb 202647.4%26.9%13.4%10.1%0.68%1%0.56%
Mar 202644.9%26.5%13.4%12.9%0.83%1.1%0.41%
Apr 202646.8%25.9%13%12%0.86%1.2%0.31%
May 202643.6%24.5%15.3%14.2%0.79%1.1%0.4%
Jun 202640.3%27.7%14.6%15.2%0.73%1.1%0.37%
Jul 202642.8%24.5%14.7%15.2%1.2%1.2%0.4%
Aug 202638.8%25.3%19%14.4%0.71%1.4%0.35%
Sep 202646.1%25%14.8%11.9%1.1%0.85%0.35%

How has the Irwin and Rothenberger comparison changed over the last 12 months?

3 findings
  • Irwin was ahead of Rothenberger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s share of searches among pipe cutter brands in New Zealand moved from 0.93% to 0.85%, and its estimated monthly branded searches moved from 150 to 170.
  • Across the 12 months ending September 2026, Rothenberger’s share of searches among pipe cutter brands in New Zealand moved from 0.68% to 0.35%, and its estimated monthly branded searches moved from 110 to 70.

How did search popularity change for New Zealand pipe cutter brands in September 2026?

2 changes

  1. In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.

  2. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Irwin’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

2 branded search terms

  • irwin clamps
  • irwin tools

Rothenberger

1 branded search term

  • rothenberger

How the Brand Demand Index is measured

Other head-to-heads among pipe cutter brands

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