How popular isRothenberger?
In September 2026, people searched for Rothenberger by name about 70 times in New Zealand, a 36.4% decrease from the previous year. These searches made up 0.35% of all New Zealand pipe cutter brand searches, placing Rothenberger seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about pipe cutter brands, Rothenberger appeared in three of the five answers and was the second most recommended of the seven.
Rothenberger is the seventh most searched of 7 competitors and the second most recommended in AI answers.
MakitaShare of searches 46.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 25%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
MilwaukeeShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
KnipexShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- RothenbergerShare of searches 0.35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top pipe cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rothenberger is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe cutter brands
5 answers
Asked ChatGPT
“Which pipe cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pipe cutter brands in New Zealand?”
Asked ChatGPT
“What's the best pipe cutter brand in New Zealand for a plumbing job?”
Searched Google, AI Overview
“pipe cutter for copper”
Searched Google, AI Overview
“best pipe cutter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pipe cutter brands compete with Rothenberger?
Share of searches by month for Makita, DeWalt, Milwaukee, Knipex, Rothenberger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex | RIDGID | Irwin | Rothenberger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.9% | 13.6% | 10.3% | 0.86% | 0.93% | 0.68% |
| Nov 2025 | 42.8% | 32.9% | 13.4% | 8.8% | 0.77% | 0.88% | 0.38% |
| Dec 2025 | 48.1% | 26.7% | 13.2% | 10.3% | 0.56% | 0.93% | 0.25% |
| Jan 2026 | 49.4% | 27.2% | 11.5% | 9.9% | 0.71% | 1% | 0.32% |
| Feb 2026 | 47.4% | 26.9% | 13.4% | 10.1% | 0.68% | 1% | 0.56% |
| Mar 2026 | 44.9% | 26.5% | 13.4% | 12.9% | 0.83% | 1.1% | 0.41% |
| Apr 2026 | 46.8% | 25.9% | 13% | 12% | 0.86% | 1.2% | 0.31% |
| May 2026 | 43.6% | 24.5% | 15.3% | 14.2% | 0.79% | 1.1% | 0.4% |
| Jun 2026 | 40.3% | 27.7% | 14.6% | 15.2% | 0.73% | 1.1% | 0.37% |
| Jul 2026 | 42.8% | 24.5% | 14.7% | 15.2% | 1.2% | 1.2% | 0.4% |
| Aug 2026 | 38.8% | 25.3% | 19% | 14.4% | 0.71% | 1.4% | 0.35% |
| Sep 2026 | 46.1% | 25% | 14.8% | 11.9% | 1.1% | 0.85% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 9.2K | +20.1% | +7.3 points | |
| 2, held 2nd | 25% | 5K | 0% | -0.3 points | |
| 3, held 3rd | 14.8% | 3K | -21.3% | -4.2 points | |
| 4, held 4th | 11.9% | 2.4K | -16.5% | -2.5 points | |
| 5, moved from 6th to 5th | 1.1% | 210 | +50% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.85% | 170 | -39.3% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.35% | 70 | 0% | 0 points |
1.
Makita46.1%
Held 1st. 9.2K estimated branded searches, +20.1% vs prior month. Share +7.3 points.
2.
DeWalt25%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.3 points.
14.8%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.2 points.
4.
Knipex11.9%
Held 4th. 2.4K estimated branded searches, -16.5% vs prior month. Share -2.5 points.
5.
RIDGID1.1%
Moved from 6th to 5th. 210 estimated branded searches, +50% vs prior month. Share +0.3 points.
6.
Irwin0.85%
Moved from 5th to 6th. 170 estimated branded searches, -39.3% vs prior month. Share -0.6 points.
0.35%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Rothenberger and its closest rivals
Every comparison with Rothenberger
7 comparisons
How has branded search demand for Rothenberger changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rothenberger in New Zealand fell from 110 to 70.
- Across the 12 months ending September 2026, Rothenberger’s share of searches among pipe cutter brands in New Zealand held steady, from 0.68% to 0.35%.
How did search popularity change for New Zealand pipe cutter brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%.
In September 2026, Milwaukee lost share of searches among pipe cutter brands in New Zealand, from 19% to 14.8%.
In September 2026, Knipex lost share of searches among pipe cutter brands in New Zealand, from 14.4% to 11.9%.
In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.
In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
How are Rothenberger’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rothenberger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rothenberger
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Where does Rothenberger compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pipe cutter brands | 7th of 7 | 0.35% | Shown above |
| PEX crimper brands | 4th of 4 | 0.45% | Show ranking |
| PVC cutter brands | 5th of 5 | 0.66% | Show ranking |
Is Rothenberger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.