Brandwave

How popular isRothenberger?

In September 2026, people searched for Rothenberger by name about 70 times in New Zealand, a 36.4% decrease from the previous year. These searches made up 0.45% of all New Zealand PEX crimper brand searches, placing Rothenberger fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about PEX crimper brands, Rothenberger appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Rothenberger is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. RyobiShare of searches 48.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. RothenbergerShare of searches 0.45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top PEX crimper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rothenberger is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothenberger1st
  2. Milwaukee2nd
  3. Ryobi–
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PEX crimper brands

5 answers

  • Asked ChatGPT

    “Which PEX crimper brand should I buy in New Zealand?”

    1. 1Rothenberger

  • Asked ChatGPT

    “What are the best PEX crimper brands in New Zealand?”

    1. 1Rothenberger
    2. 2Milwaukee

  • Asked ChatGPT

    “What's the best PEX crimper brand in New Zealand for plumbing jobs?”

    1. 1Rothenberger
    2. 2Milwaukee

  • Searched Google, AI Overview

    “best pex crimper”

    1. Searched Google, AI Overview

      “pex crimping tool”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which PEX crimper brands compete with Rothenberger?

      Rothenberger against PEX crimper brands in New Zealand, by month

      Share of searches by month for Ryobi, DeWalt, Milwaukee, Rothenberger. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRyobiDeWaltMilwaukeeRothenberger
      Oct 202548.5%33.2%17.4%0.87%
      Nov 202552.5%33.5%13.7%0.39%
      Dec 202559.2%27.2%13.4%0.25%
      Jan 202654.9%31.4%13.3%0.38%
      Feb 202647.7%34.4%17.1%0.72%
      Mar 202651.4%32%16.1%0.5%
      Apr 202648.5%34%17.1%0.41%
      May 202641.3%35.8%22.4%0.58%
      Jun 202639.4%39.4%20.7%0.52%
      Jul 202641.7%36.1%21.6%0.58%
      Aug 202641.6%33.1%24.9%0.46%
      Sep 202648.3%32.2%19%0.45%

      1. 1.Ryobi

        48.3%

        Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +6.7 points.

      2. 2.DeWalt

        32.2%

        Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.9 points.

      3. 3.Milwaukee

        19%

        Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.8 points.

      4. 4.Rothenberger

        0.45%

        Held 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between Rothenberger and its closest rivals

      Every comparison with Rothenberger

      7 comparisons

      How has branded search demand for Rothenberger changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Rothenberger in New Zealand fell from 110 to 70.
      • Across the 12 months ending September 2026, Rothenberger’s share of searches among PEX crimper brands in New Zealand held steady, from 0.87% to 0.45%.

      How did search popularity change for New Zealand PEX crimper brands in September 2026?

      4 changes

      1. In September 2026, Ryobi gained share of searches among PEX crimper brands in New Zealand, from 41.6% to 48.3%.

      2. In September 2026, Milwaukee lost share of searches among PEX crimper brands in New Zealand, from 24.9% to 19%.

      3. In September 2026, DeWalt lost share of searches among PEX crimper brands in New Zealand, from 33.1% to 32.2%.

      4. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

      How are Rothenberger’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Rothenberger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • rothenberger

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      How the Brand Demand Index is measured

      Where does Rothenberger compete?

      Rothenberger is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Pipe cutter brands7th of 70.35%Show ranking
      PEX crimper brands4th of 40.45%Shown above
      PVC cutter brands5th of 50.66%Show ranking
      Creator with pink hair and a pink jacket

      Is Rothenberger your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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