Brandwave

DeWalt vs Rothenberger:Which is more popular?

In September 2026, DeWalt had more branded searches than Rothenberger among PEX crimper brands in New Zealand. DeWalt had about 4,990 branded searches, while Rothenberger had 70. DeWalt made up 32.2% of all PEX crimper brand searches we track, and Rothenberger accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about PEX crimper brands, Rothenberger appeared in three of the five answers and DeWalt in none.

Among PEX crimper brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 71 searches for every 1 for Rothenberger

DeWalt 5K searchesRothenberger 70 searches

Who does AI mention more?

Rothenberger, mentioned in 3 of 5 answers, DeWalt in 0

Rothenberger in 3 of 5DeWalt in 0 of 5

Who does AI recommend more?

Rothenberger, the only one of the two named

Rothenberger first in 2DeWalt never named

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Top PEX crimper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothenberger1st
  2. Milwaukee2nd
  3. Ryobi–
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PEX crimper brands

5 answers

  • Asked ChatGPT

    “Which PEX crimper brand should I buy in New Zealand?”

    1. 1Rothenberger

  • Asked ChatGPT

    “What are the best PEX crimper brands in New Zealand?”

    1. 1Rothenberger
    2. 2Milwaukee

  • Asked ChatGPT

    “What's the best PEX crimper brand in New Zealand for plumbing jobs?”

    1. 1Rothenberger
    2. 2Milwaukee

  • Searched Google, AI Overview

    “best pex crimper”

    1. Searched Google, AI Overview

      “pex crimping tool”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is DeWalt or Rothenberger more popular in search?

      This chart shows how often people search Google for DeWalt and Rothenberger by name. Each line represents a brand's share of searches for all four PEX crimper brands we track, month by month, from searches in New Zealand.

      DeWalt and Rothenberger among PEX crimper brands in New Zealand, by month

      Share of searches by month for DeWalt, Rothenberger. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRyobiDeWaltMilwaukeeRothenberger
      Oct 202548.5%33.2%17.4%0.87%
      Nov 202552.5%33.5%13.7%0.39%
      Dec 202559.2%27.2%13.4%0.25%
      Jan 202654.9%31.4%13.3%0.38%
      Feb 202647.7%34.4%17.1%0.72%
      Mar 202651.4%32%16.1%0.5%
      Apr 202648.5%34%17.1%0.41%
      May 202641.3%35.8%22.4%0.58%
      Jun 202639.4%39.4%20.7%0.52%
      Jul 202641.7%36.1%21.6%0.58%
      Aug 202641.6%33.1%24.9%0.46%
      Sep 202648.3%32.2%19%0.45%

      How has the DeWalt and Rothenberger comparison changed over the last 12 months?

      3 findings
      • DeWalt was ahead of Rothenberger in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, DeWalt’s share of searches among PEX crimper brands in New Zealand moved from 33.2% to 32.2%, and its estimated monthly branded searches moved from 4.2K to 5K.
      • Across the 12 months ending September 2026, Rothenberger’s share of searches among PEX crimper brands in New Zealand moved from 0.87% to 0.45%, and its estimated monthly branded searches moved from 110 to 70.

      How did search popularity change for New Zealand PEX crimper brands in September 2026?

      2 changes

      1. In September 2026, DeWalt lost share of searches among PEX crimper brands in New Zealand, from 33.1% to 32.2%.

      2. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using DeWalt’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      DeWalt

      2 branded search terms

      • dewalt
      • dewalt redemption

      Rothenberger

      1 branded search term

      • rothenberger

      How the Brand Demand Index is measured

      Other head-to-heads among PEX crimper brands

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