Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 32.2% of all New Zealand PEX crimper brand searches, placing DeWalt second out of four brands. When we asked both ChatGPT and Google AI Overviews about PEX crimper brands, DeWalt did not appear in any of the answers.

Search and AI answers in September 2026

DeWalt is the second most searched of 4 competitors and not listed in any AI answer.

  1. RyobiShare of searches 48.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. RothenbergerShare of searches 0.45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top PEX crimper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothenberger1st
  2. Milwaukee2nd
  3. Ryobi–
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PEX crimper brands

5 answers

  • Asked ChatGPT

    “Which PEX crimper brand should I buy in New Zealand?”

    1. 1Rothenberger

  • Asked ChatGPT

    “What are the best PEX crimper brands in New Zealand?”

    1. 1Rothenberger
    2. 2Milwaukee

  • Asked ChatGPT

    “What's the best PEX crimper brand in New Zealand for plumbing jobs?”

    1. 1Rothenberger
    2. 2Milwaukee

  • Searched Google, AI Overview

    “best pex crimper”

    1. Searched Google, AI Overview

      “pex crimping tool”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which PEX crimper brands compete with DeWalt?

      DeWalt against PEX crimper brands in New Zealand, by month

      Share of searches by month for Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRyobiDeWaltMilwaukeeRothenberger
      Oct 202548.5%33.2%17.4%0.87%
      Nov 202552.5%33.5%13.7%0.39%
      Dec 202559.2%27.2%13.4%0.25%
      Jan 202654.9%31.4%13.3%0.38%
      Feb 202647.7%34.4%17.1%0.72%
      Mar 202651.4%32%16.1%0.5%
      Apr 202648.5%34%17.1%0.41%
      May 202641.3%35.8%22.4%0.58%
      Jun 202639.4%39.4%20.7%0.52%
      Jul 202641.7%36.1%21.6%0.58%
      Aug 202641.6%33.1%24.9%0.46%
      Sep 202648.3%32.2%19%0.45%

      1. 1.Ryobi

        48.3%

        Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +6.7 points.

      2. 2.DeWalt

        32.2%

        Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.9 points.

      3. 3.Milwaukee

        19%

        Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.8 points.

      4. 4.Rothenberger

        0.45%

        Held 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between DeWalt and its closest rivals

      Every comparison with DeWalt

      71 comparisons

      How has branded search demand for DeWalt changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
      • Across the 12 months ending September 2026, DeWalt’s share of searches among PEX crimper brands in New Zealand decreased from 33.2% to 32.2%.
      • Across the 12 months ending September 2026, DeWalt’s share of searches among PEX crimper brands in New Zealand peaked at 39.4% in June 2026 and was lowest at 27.2% in December 2025.

      How did search popularity change for New Zealand PEX crimper brands in September 2026?

      4 changes

      1. In September 2026, Ryobi gained share of searches among PEX crimper brands in New Zealand, from 41.6% to 48.3%.

      2. In September 2026, Milwaukee lost share of searches among PEX crimper brands in New Zealand, from 24.9% to 19%.

      3. In September 2026, DeWalt lost share of searches among PEX crimper brands in New Zealand, from 33.1% to 32.2%.

      4. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

      How are DeWalt’s branded searches counted?

      20 search terms

      Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • dewalt
      • dewalt battery
      • dewalt blower
      • dewalt chainsaw
      • dewalt drill
      • dewalt drop saw
      • dewalt grass trimmer
      • dewalt grinder
      • dewalt impact wrench
      • dewalt laser
      • dewalt laser level
      • dewalt multi tool
      • dewalt planer
      • dewalt redemption
      • dewalt router
      • dewalt sander
      • dewalt table saw
      • dewalt tool box
      • dewalt tools
      • dewalt vacuum

      Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does DeWalt compete?

      DeWalt is ranked in 99 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Power tool brands2nd of 923.4%Show ranking
      Handheld vacuum brands2nd of 714.3%Show ranking
      Cordless chainsaw brands5th of 611.6%Show ranking
      Leaf blower brands5th of 712%Show ranking
      Portable heater brands2nd of 619.4%Show ranking
      Stone saw brands3rd of 619.3%Show ranking
      Cut off saw brands2nd of 720.1%Show ranking
      Chuck key brands2nd of 544.7%Show ranking
      Air blower brands4th of 617.2%Show ranking
      Cordless blower brands4th of 417.8%Show ranking
      Pruning saw brands3rd of 824.4%Show ranking
      Hedge cutter brands4th of 415.5%Show ranking
      Saw stand brands2nd of 525.7%Show ranking
      Skill saw brands2nd of 425.7%Show ranking
      Drop saw brands2nd of 426%Show ranking
      Hand sander brands3rd of 618.9%Show ranking
      Orbital sander brands3rd of 619%Show ranking
      Palm sander brands3rd of 620.2%Show ranking
      Earth auger brands4th of 818%Show ranking
      Biscuit joiner brands3rd of 618.1%Show ranking
      Reciprocating saw brands2nd of 628.9%Show ranking
      Compound miter saw brands2nd of 629.3%Show ranking
      Cordless roofing nailer brands3rd of 619.1%Show ranking
      Cordless sander brands3rd of 421.9%Show ranking
      Power screwdriver brands3rd of 519.2%Show ranking
      Drywall sander brands2nd of 722%Show ranking
      Impact wrench brands3rd of 521.5%Show ranking
      Panel saw brands2nd of 630.4%Show ranking
      Hot glue gun brands3rd of 719.3%Show ranking
      Power washer brands3rd of 819.7%Show ranking
      Cordless angle grinder brands3rd of 522.2%Show ranking
      Staple gun brands3rd of 620.1%Show ranking
      Cordless screwdriver brands3rd of 520.3%Show ranking
      Brushless drill brands3rd of 420.4%Show ranking
      Cable stapler brands3rd of 420.4%Show ranking
      Combi drill brands3rd of 420.4%Show ranking
      Cordless grease gun brands3rd of 420.4%Show ranking
      Cordless stapler brands3rd of 420.4%Show ranking
      Drill driver brands3rd of 420.4%Show ranking
      Narrow crown stapler brands3rd of 420.4%Show ranking
      Belt sander brands3rd of 523.5%Show ranking
      SDS drill brands3rd of 521%Show ranking
      Power drill brands3rd of 421.1%Show ranking
      Tire inflator brands3rd of 421.1%Show ranking
      Cordless Sawzall brands3rd of 521.2%Show ranking
      Cordless chop saw brands2nd of 334.5%Show ranking
      Portable band saw brands2nd of 334.5%Show ranking
      Dust extractor brands2nd of 822.7%Show ranking
      Tile cutter brands3rd of 622.9%Show ranking
      Air nailer brands2nd of 824.2%Show ranking
      Pipe cutter brands2nd of 725%Show ranking
      Backpack sprayer brands3rd of 725.1%Show ranking
      Cable cutter brands2nd of 425.6%Show ranking
      Laser level brands2nd of 534.3%Show ranking
      SDS Max brands2nd of 526.3%Show ranking
      Tool belt brands2nd of 826.6%Show ranking
      Cordless planer brands2nd of 330.6%Show ranking
      Bench saw brands1st of 442.7%Show ranking
      Tool bag brands2nd of 627.2%Show ranking
      Toolbox brands2nd of 627.3%Show ranking
      Framing nail gun brands2nd of 627.5%Show ranking
      Die grinder bits brands2nd of 530.9%Show ranking
      Grinder blades brands2nd of 631.5%Show ranking
      Variable speed grinder brands2nd of 331.7%Show ranking
      Lawn edger brands1st of 854%Show ranking
      Chasing machine brands2nd of 628.7%Show ranking
      Cordless buffer brands2nd of 428.8%Show ranking
      Caulking gun brands2nd of 629%Show ranking
      Keyless chuck brands2nd of 629.2%Show ranking
      Pop rivet gun brands2nd of 429.3%Show ranking
      Roto hammer brands2nd of 429.3%Show ranking
      Breaker hammer brands2nd of 429.3%Show ranking
      Chipping hammer brands2nd of 429.3%Show ranking
      Right angle drill brands2nd of 329.3%Show ranking
      Power inverter brands2nd of 630%Show ranking
      Router circle jig brands2nd of 435.2%Show ranking
      Wall chaser machine brands2nd of 431.1%Show ranking
      Car polisher brands2nd of 631.6%Show ranking
      LED work light brands2nd of 432.1%Show ranking
      Router collet brands2nd of 436.7%Show ranking
      PEX crimper brands2nd of 432.2%Shown above
      Demolition hammer brands2nd of 335.4%Show ranking
      Router table brands1st of 652.6%Show ranking
      Weed sprayer brands2nd of 336.4%Show ranking
      Rubber mallet brands1st of 640.7%Show ranking
      Countersink bit brands1st of 544.1%Show ranking
      Tool pouch brands1st of 644.7%Show ranking
      Aviation snips brands1st of 646.2%Show ranking
      PVC cutter brands1st of 547.1%Show ranking
      Cable stripper brands1st of 348.4%Show ranking
      Laser plumb bob brands1st of 568.3%Show ranking
      Green laser brands1st of 368.9%Show ranking
      Chalk box brands1st of 560%Show ranking
      Drill bits brands1st of 459.5%Show ranking
      Mini hacksaw brands1st of 559.8%Show ranking
      Bolt cutters brands1st of 560.8%Show ranking
      Spade bits brands1st of 461.4%Show ranking
      Heated gloves brands1st of 462.5%Show ranking
      Tin snips brands1st of 675.8%Show ranking
      Creator with pink hair and a pink jacket

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