DeWalt vs PFERD:Which is more popular?
In September 2026, DeWalt had more branded searches than PFERD among die grinder bits brands in New Zealand. DeWalt had about 5,580 branded searches, while PFERD had 50. DeWalt made up 30.9% of all die grinder bits brand searches we track, and PFERD accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about die grinder bits brands, PFERD appeared in three of the five answers and DeWalt in none.
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Top die grinder bits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PFERD was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about die grinder bits brands
5 answers
Asked ChatGPT
“Which die grinder bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best die grinder bit brands in New Zealand?”
Asked ChatGPT
“What's the best die grinder bit brand in New Zealand for metal grinding?”
Searched Google, AI Overview
“die grinder bits”
Searched Google, AI Overview
“metal grinding bits”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or PFERD more popular in search?
This chart shows how often people search Google for DeWalt and PFERD by name. Each line represents a brand's share of searches for all five die grinder bits brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, PFERD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Sutton Tools | PFERD |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 31.7% | 14.6% | 3.2% | 0.26% |
| Nov 2025 | 44.7% | 38.1% | 14.4% | 2.3% | 0.41% |
| Dec 2025 | 51.1% | 31.7% | 14.3% | 2.6% | 0.34% |
| Jan 2026 | 52.5% | 32.1% | 12.4% | 2.2% | 0.77% |
| Feb 2026 | 50.5% | 31.8% | 14.5% | 2.6% | 0.47% |
| Mar 2026 | 49.6% | 31.9% | 15% | 3.2% | 0.33% |
| Apr 2026 | 51.5% | 31.5% | 14.5% | 2.2% | 0.28% |
| May 2026 | 48.6% | 30.7% | 17.3% | 3.1% | 0.32% |
| Jun 2026 | 45.9% | 34.8% | 16.8% | 2.4% | 0.24% |
| Jul 2026 | 48.5% | 31.8% | 16.8% | 2.5% | 0.32% |
| Aug 2026 | 43.8% | 32.1% | 21.6% | 2.2% | 0.29% |
| Sep 2026 | 50.4% | 30.9% | 16.3% | 2.2% | 0.28% |
How has the DeWalt and PFERD comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of PFERD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among die grinder bits brands in New Zealand moved from 31.7% to 30.9%, and its estimated monthly branded searches moved from 4.8K to 5.6K.
- Across the 12 months ending September 2026, PFERD’s share of searches among die grinder bits brands in New Zealand moved from 0.26% to 0.28%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand die grinder bits brands in September 2026?
2 changes
In September 2026, DeWalt lost share of searches among die grinder bits brands in New Zealand, from 32.1% to 30.9%.
Estimated monthly branded searches for PFERD in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DeWalt’s and PFERD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among die grinder bits brands
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