Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 30.9% of all New Zealand die grinder bits brand searches, placing DeWalt second out of five brands. When we asked both ChatGPT and Google AI Overviews about die grinder bits brands, DeWalt did not appear in any of the answers.

Search and AI answers in September 2026

DeWalt is the second most searched of 5 competitors and not listed in any AI answer.

  1. MakitaShare of searches 50.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 16.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Sutton ToolsShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. PFERDShare of searches 0.28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top die grinder bits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PFERD1st
  2. Sutton Tools2nd
  3. Makita–
  4. DeWalt–
  5. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about die grinder bits brands

5 answers

  • Asked ChatGPT

    “Which die grinder bit brand should I buy in New Zealand?”

    1. 1PFERD
    2. 2Sutton Tools

  • Asked ChatGPT

    “What are the best die grinder bit brands in New Zealand?”

    1. 1PFERD
    2. 2Sutton Tools

  • Asked ChatGPT

    “What's the best die grinder bit brand in New Zealand for metal grinding?”

    1. 1PFERD

  • Searched Google, AI Overview

    “die grinder bits”

    1. Searched Google, AI Overview

      “metal grinding bits”

      1. 1Sutton Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which die grinder bits brands compete with DeWalt?

    DeWalt against die grinder bits brands in New Zealand, by month

    Share of searches by month for Makita, DeWalt, Milwaukee, Sutton Tools. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltMilwaukeeSutton ToolsPFERD
    Oct 202550.3%31.7%14.6%3.2%0.26%
    Nov 202544.7%38.1%14.4%2.3%0.41%
    Dec 202551.1%31.7%14.3%2.6%0.34%
    Jan 202652.5%32.1%12.4%2.2%0.77%
    Feb 202650.5%31.8%14.5%2.6%0.47%
    Mar 202649.6%31.9%15%3.2%0.33%
    Apr 202651.5%31.5%14.5%2.2%0.28%
    May 202648.6%30.7%17.3%3.1%0.32%
    Jun 202645.9%34.8%16.8%2.4%0.24%
    Jul 202648.5%31.8%16.8%2.5%0.32%
    Aug 202643.8%32.1%21.6%2.2%0.29%
    Sep 202650.4%30.9%16.3%2.2%0.28%

    1. 1.Makita

      50.4%

      Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.6 points.

    2. 2.DeWalt

      30.9%

      Held 2nd. 5.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

    3. 3.Milwaukee

      16.3%

      Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.3 points.

    4. 4.Sutton Tools

      2.2%

      Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

    5. 5.PFERD

      0.28%

      Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between DeWalt and its closest rivals

    Every comparison with DeWalt

    71 comparisons

    How has branded search demand for DeWalt changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among die grinder bits brands in New Zealand decreased from 31.7% to 30.9%.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among die grinder bits brands in New Zealand peaked at 38.1% in November 2025 and was lowest at 30.7% in May 2026.

    How did search popularity change for New Zealand die grinder bits brands in September 2026?

    5 changes

    1. In September 2026, Makita gained share of searches among die grinder bits brands in New Zealand, from 43.8% to 50.4%.

    2. In September 2026, Milwaukee lost share of searches among die grinder bits brands in New Zealand, from 21.6% to 16.3%.

    3. In September 2026, DeWalt lost share of searches among die grinder bits brands in New Zealand, from 32.1% to 30.9%.

    4. Estimated monthly branded searches for PFERD in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

    5. Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    How are DeWalt’s branded searches counted?

    20 search terms

    Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dewalt
    • dewalt battery
    • dewalt blower
    • dewalt chainsaw
    • dewalt drill
    • dewalt drop saw
    • dewalt grass trimmer
    • dewalt grinder
    • dewalt impact wrench
    • dewalt laser
    • dewalt laser level
    • dewalt multi tool
    • dewalt planer
    • dewalt redemption
    • dewalt router
    • dewalt sander
    • dewalt table saw
    • dewalt tool box
    • dewalt tools
    • dewalt vacuum

    Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does DeWalt compete?

    DeWalt is ranked in 99 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Power tool brands2nd of 923.4%Show ranking
    Handheld vacuum brands2nd of 714.3%Show ranking
    Cordless chainsaw brands5th of 611.6%Show ranking
    Leaf blower brands5th of 712%Show ranking
    Portable heater brands2nd of 619.4%Show ranking
    Stone saw brands3rd of 619.3%Show ranking
    Cut off saw brands2nd of 720.1%Show ranking
    Chuck key brands2nd of 544.7%Show ranking
    Air blower brands4th of 617.2%Show ranking
    Cordless blower brands4th of 417.8%Show ranking
    Pruning saw brands3rd of 824.4%Show ranking
    Hedge cutter brands4th of 415.5%Show ranking
    Saw stand brands2nd of 525.7%Show ranking
    Skill saw brands2nd of 425.7%Show ranking
    Drop saw brands2nd of 426%Show ranking
    Hand sander brands3rd of 618.9%Show ranking
    Orbital sander brands3rd of 619%Show ranking
    Palm sander brands3rd of 620.2%Show ranking
    Earth auger brands4th of 818%Show ranking
    Biscuit joiner brands3rd of 618.1%Show ranking
    Reciprocating saw brands2nd of 628.9%Show ranking
    Compound miter saw brands2nd of 629.3%Show ranking
    Cordless roofing nailer brands3rd of 619.1%Show ranking
    Cordless sander brands3rd of 421.9%Show ranking
    Power screwdriver brands3rd of 519.2%Show ranking
    Drywall sander brands2nd of 722%Show ranking
    Impact wrench brands3rd of 521.5%Show ranking
    Panel saw brands2nd of 630.4%Show ranking
    Hot glue gun brands3rd of 719.3%Show ranking
    Power washer brands3rd of 819.7%Show ranking
    Cordless angle grinder brands3rd of 522.2%Show ranking
    Staple gun brands3rd of 620.1%Show ranking
    Cordless screwdriver brands3rd of 520.3%Show ranking
    Brushless drill brands3rd of 420.4%Show ranking
    Cable stapler brands3rd of 420.4%Show ranking
    Combi drill brands3rd of 420.4%Show ranking
    Cordless grease gun brands3rd of 420.4%Show ranking
    Cordless stapler brands3rd of 420.4%Show ranking
    Drill driver brands3rd of 420.4%Show ranking
    Narrow crown stapler brands3rd of 420.4%Show ranking
    Belt sander brands3rd of 523.5%Show ranking
    SDS drill brands3rd of 521%Show ranking
    Power drill brands3rd of 421.1%Show ranking
    Tire inflator brands3rd of 421.1%Show ranking
    Cordless Sawzall brands3rd of 521.2%Show ranking
    Cordless chop saw brands2nd of 334.5%Show ranking
    Portable band saw brands2nd of 334.5%Show ranking
    Dust extractor brands2nd of 822.7%Show ranking
    Tile cutter brands3rd of 622.9%Show ranking
    Air nailer brands2nd of 824.2%Show ranking
    Pipe cutter brands2nd of 725%Show ranking
    Backpack sprayer brands3rd of 725.1%Show ranking
    Cable cutter brands2nd of 425.6%Show ranking
    Laser level brands2nd of 534.3%Show ranking
    SDS Max brands2nd of 526.3%Show ranking
    Tool belt brands2nd of 826.6%Show ranking
    Cordless planer brands2nd of 330.6%Show ranking
    Bench saw brands1st of 442.7%Show ranking
    Tool bag brands2nd of 627.2%Show ranking
    Toolbox brands2nd of 627.3%Show ranking
    Framing nail gun brands2nd of 627.5%Show ranking
    Die grinder bits brands2nd of 530.9%Shown above
    Grinder blades brands2nd of 631.5%Show ranking
    Variable speed grinder brands2nd of 331.7%Show ranking
    Lawn edger brands1st of 854%Show ranking
    Chasing machine brands2nd of 628.7%Show ranking
    Cordless buffer brands2nd of 428.8%Show ranking
    Caulking gun brands2nd of 629%Show ranking
    Keyless chuck brands2nd of 629.2%Show ranking
    Pop rivet gun brands2nd of 429.3%Show ranking
    Roto hammer brands2nd of 429.3%Show ranking
    Breaker hammer brands2nd of 429.3%Show ranking
    Chipping hammer brands2nd of 429.3%Show ranking
    Right angle drill brands2nd of 329.3%Show ranking
    Power inverter brands2nd of 630%Show ranking
    Router circle jig brands2nd of 435.2%Show ranking
    Wall chaser machine brands2nd of 431.1%Show ranking
    Car polisher brands2nd of 631.6%Show ranking
    LED work light brands2nd of 432.1%Show ranking
    Router collet brands2nd of 436.7%Show ranking
    PEX crimper brands2nd of 432.2%Show ranking
    Demolition hammer brands2nd of 335.4%Show ranking
    Router table brands1st of 652.6%Show ranking
    Weed sprayer brands2nd of 336.4%Show ranking
    Rubber mallet brands1st of 640.7%Show ranking
    Countersink bit brands1st of 544.1%Show ranking
    Tool pouch brands1st of 644.7%Show ranking
    Aviation snips brands1st of 646.2%Show ranking
    PVC cutter brands1st of 547.1%Show ranking
    Cable stripper brands1st of 348.4%Show ranking
    Laser plumb bob brands1st of 568.3%Show ranking
    Green laser brands1st of 368.9%Show ranking
    Chalk box brands1st of 560%Show ranking
    Drill bits brands1st of 459.5%Show ranking
    Mini hacksaw brands1st of 559.8%Show ranking
    Bolt cutters brands1st of 560.8%Show ranking
    Spade bits brands1st of 461.4%Show ranking
    Heated gloves brands1st of 462.5%Show ranking
    Tin snips brands1st of 675.8%Show ranking
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