How popular isDeWalt?
In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 19.3% of all New Zealand hot glue gun brand searches, placing DeWalt third out of seven brands. When we asked both ChatGPT and Google AI Overviews about hot glue gun brands, DeWalt appeared in one of the five answers and was the fourth most recommended of the seven.
DeWalt is the third most searched of 7 competitors and the fourth most recommended in AI answers.
MakitaShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RyobiShare of searches 28.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 19.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Gorilla GlueShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hot glue gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gloo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hot glue gun brands
5 answers
Asked ChatGPT
“Which hot glue gun brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hot glue gun brands in New Zealand?”
Asked ChatGPT
“What's the best hot glue gun brand in New Zealand for craft projects?”
Searched Google, AI Overview
“hot glue gun nz”
Searched Google, AI Overview
“mini glue gun”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which hot glue gun brands compete with DeWalt?
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee, Gorilla Glue. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Gorilla Glue | Bosch | Gloo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 28.9% | 19.8% | 10.4% | 4.7% | 0.14% | 0.05% |
| Nov 2025 | 28.7% | 35.5% | 22.7% | 9.2% | 3.8% | 0.11% | 0.04% |
| Dec 2025 | 31.2% | 38.6% | 17.7% | 8.7% | 3.6% | 0.12% | 0.04% |
| Jan 2026 | 34.5% | 33.8% | 19.3% | 8.2% | 4.1% | 0.14% | 0.05% |
| Feb 2026 | 35.9% | 28.7% | 20.7% | 10.3% | 4.2% | 0.1% | 0.05% |
| Mar 2026 | 33.3% | 32% | 20% | 10.1% | 4.5% | 0.13% | 0.04% |
| Apr 2026 | 36.1% | 28.9% | 20.2% | 10.2% | 4.2% | 0.24% | 0.05% |
| May 2026 | 37% | 24.3% | 21% | 13.1% | 4.3% | 0.19% | 0.05% |
| Jun 2026 | 34.8% | 24.2% | 24.2% | 12.7% | 4% | 0.09% | 0.05% |
| Jul 2026 | 36.6% | 24.4% | 21.2% | 12.7% | 4.9% | 0.15% | 0.05% |
| Aug 2026 | 32.1% | 26.5% | 21.1% | 15.8% | 4.2% | 0.13% | 0.04% |
| Sep 2026 | 35.2% | 28.9% | 19.3% | 11.4% | 5% | 0.12% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 9.1K | +19.7% | +3.1 points | |
| 2, held 2nd | 28.9% | 7.5K | +19.1% | +2.4 points | |
| 3, held 3rd | 19.3% | 5K | 0% | -1.8 points | |
| 4, held 4th | 11.4% | 3K | -21.3% | -4.4 points | |
| 5, held 5th | 5% | 1.3K | +30% | +0.8 points | |
| 6, held 6th | 0.12% | 30 | 0% | 0 points | |
| 7, held 7th | 0% | 0 | -100% | 0 points |
1.
Makita35.2%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.1 points.
2.
Ryobi28.9%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.4 points.
3.
DeWalt19.3%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.8 points.
11.4%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.
5%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.
6.
Bosch0.12%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
7.Gloo
0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share 0 points.
Compare popularity between DeWalt and its closest rivals
Every comparison with DeWalt
71 comparisons
- DeWalt vs Makita
- DeWalt vs Ryobi
- DeWalt vs Milwaukee
- DeWalt vs Dyson
- DeWalt vs Ozito
- DeWalt vs Eufy
- DeWalt vs Husqvarna
- DeWalt vs Stihl
- De'Longhi vs DeWalt
- BISSELL vs DeWalt
- DeWalt vs HiKOKI
- DeWalt vs Festool
- DeWalt vs Karcher
- DeWalt vs Miele
- DeWalt vs Knipex
- DeWalt vs Stanley
- DeWalt vs Hilti
- DeWalt vs Triton
- Carbatec vs DeWalt
- DeWalt vs Fuller
- DeWalt vs Leatherman
- DeWalt vs Goldair
- DeWalt vs Kincrome
- DeWalt vs Gorilla Glue
- DeWalt vs Thor
- DeWalt vs Fiskars
- DeWalt vs Senco
- DeWalt vs Honda Power Equipment
- DeWalt vs Paslode
- DeWalt vs ToughBuilt
- DeWalt vs Veto Pro Pac
- Black+Decker vs DeWalt
- Badger Tool Belts vs DeWalt
- DeWalt vs Silky
- Buckaroo vs DeWalt
- Bahco vs DeWalt
- DeWalt vs OX Tools
- DeWalt vs Sutton Tools
- CLC vs DeWalt
- DeWalt vs Rapid
- DeWalt vs Solo
- DeWalt vs RUPES
- DeWalt vs Metabo
- DeWalt vs Tactix
- DeWalt vs Midwest Snips
- DeWalt vs RIDGID
- DeWalt vs Shark
- DeWalt vs Full Boar
- DeWalt vs Projecta
- DeWalt vs Irwin
- DeWalt vs ECHO
- DeWalt vs Tajima
- DeWalt vs Stanley
- DeWalt vs Victron Energy
- DeWalt vs FLEX
- DeWalt vs Kreg
- DeWalt vs Wiss
- DeWalt vs Leica Geosystems
- DeWalt vs Sigma
- Bosch Professional vs DeWalt
- DeWalt vs Mirka
- DeWalt vs Occidental Leather
- DeWalt vs Rothenberger
- ARS vs DeWalt
- DeWalt vs Honda
- DeWalt vs Rubi
- DeWalt vs Felco
- DeWalt vs PFERD
- DeWalt vs Enerdrive
- DeWalt vs Diamondback Toolbelts
- Arrow vs DeWalt
How has branded search demand for DeWalt changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among hot glue gun brands in New Zealand decreased from 19.8% to 19.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among hot glue gun brands in New Zealand peaked at 24.2% in June 2026 and was lowest at 17.7% in December 2025.
How did search popularity change for New Zealand hot glue gun brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among hot glue gun brands in New Zealand, from 32.1% to 35.2%.
In September 2026, Ryobi gained share of searches among hot glue gun brands in New Zealand, from 26.5% to 28.9%.
In September 2026, Gorilla Glue gained share of searches among hot glue gun brands in New Zealand, from 4.2% to 5%.
In September 2026, Milwaukee lost share of searches among hot glue gun brands in New Zealand, from 15.8% to 11.4%.
In September 2026, DeWalt lost share of searches among hot glue gun brands in New Zealand, from 21.1% to 19.3%.
Estimated monthly branded searches for Gloo in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are DeWalt’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dewalt
- dewalt battery
- dewalt blower
- dewalt chainsaw
- dewalt drill
- dewalt drop saw
- dewalt grass trimmer
- dewalt grinder
- dewalt impact wrench
- dewalt laser
- dewalt laser level
- dewalt multi tool
- dewalt planer
- dewalt redemption
- dewalt router
- dewalt sander
- dewalt table saw
- dewalt tool box
- dewalt tools
- dewalt vacuum
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Where does DeWalt compete?
Is DeWalt your brand?
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