Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 18.1% of all New Zealand biscuit joiner brand searches, placing DeWalt third out of six brands. When we asked both ChatGPT and Google AI Overviews about biscuit joiner brands, DeWalt appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

DeWalt is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 27.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. FestoolShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. MilwaukeeShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top biscuit joiner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Ryobi3rd
  4. Festool4th
  5. Milwaukee–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit joiner brands

5 answers

  • Asked ChatGPT

    “Which biscuit joiner should I buy in New Zealand?”

    1. 1Makita
    2. 2DeWalt
    3. 3Ryobi

  • Asked ChatGPT

    “What are the best biscuit joiner brands in New Zealand?”

    1. 1Makita
    2. 2DeWalt
    3. 3Festool

  • Asked ChatGPT

    “What's the best biscuit joiner in New Zealand for woodworking projects?”

    1. 1Makita
    2. 2DeWalt
    3. 3Festool

  • Searched Google, AI Overview

    “biscuit joiner”

    1. 1Ryobi
    2. 2DeWalt

  • Searched Google, AI Overview

    “wood biscuit joiner”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which biscuit joiner brands compete with DeWalt?

    DeWalt against biscuit joiner brands in New Zealand, by month

    Share of searches by month for Makita, Ryobi, DeWalt, Festool, Milwaukee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaRyobiDeWaltFestoolMilwaukeeBosch
    Oct 202534%27.4%18.8%9.9%9.9%0.04%
    Nov 202527.7%34.3%21.9%7.2%8.9%0.04%
    Dec 202530.3%37.5%17.2%6.5%8.5%0.04%
    Jan 202633.3%32.6%18.7%7.5%7.9%0.04%
    Feb 202634%27.2%19.6%9.3%9.8%0.05%
    Mar 202631.5%30.3%18.9%9.8%9.5%0.04%
    Apr 202634.6%27.7%19.4%8.4%9.8%0.05%
    May 202634.8%22.8%19.8%10.3%12.3%0.05%
    Jun 202632.4%22.5%22.5%10.7%11.8%0.04%
    Jul 202634.2%22.8%19.7%11.4%11.8%0.05%
    Aug 202630.5%25.2%20%9.2%15%0.04%
    Sep 202633%27.1%18.1%11.1%10.7%0.07%

    1. 1.Makita

      33%

      Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +2.5 points.

    2. 2.Ryobi

      27.1%

      Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.9 points.

    3. 3.DeWalt

      18.1%

      Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.9 points.

    4. 4.Festool

      11.1%

      Moved from 5th to 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.9 points.

    5. 5.Milwaukee

      10.7%

      Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.

    6. 6.Bosch

      0.07%

      Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

    Compare popularity between DeWalt and its closest rivals

    Every comparison with DeWalt

    71 comparisons

    How has branded search demand for DeWalt changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among biscuit joiner brands in New Zealand decreased from 18.8% to 18.1%.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among biscuit joiner brands in New Zealand peaked at 22.5% in June 2026 and was lowest at 17.2% in December 2025.

    How did search popularity change for New Zealand biscuit joiner brands in September 2026?

    6 changes

    1. In September 2026, Festool overtook Milwaukee to rank 4th among biscuit joiner brands in New Zealand, with 11.1% of the searches.

    2. In September 2026, Makita gained share of searches among biscuit joiner brands in New Zealand, from 30.5% to 33%.

    3. In September 2026, Ryobi gained share of searches among biscuit joiner brands in New Zealand, from 25.2% to 27.1%.

    4. In September 2026, Milwaukee lost share of searches among biscuit joiner brands in New Zealand, from 15% to 10.7%.

    5. In September 2026, DeWalt lost share of searches among biscuit joiner brands in New Zealand, from 20% to 18.1%.

    6. Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

    How are DeWalt’s branded searches counted?

    20 search terms

    Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dewalt
    • dewalt battery
    • dewalt blower
    • dewalt chainsaw
    • dewalt drill
    • dewalt drop saw
    • dewalt grass trimmer
    • dewalt grinder
    • dewalt impact wrench
    • dewalt laser
    • dewalt laser level
    • dewalt multi tool
    • dewalt planer
    • dewalt redemption
    • dewalt router
    • dewalt sander
    • dewalt table saw
    • dewalt tool box
    • dewalt tools
    • dewalt vacuum

    Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does DeWalt compete?

    DeWalt is ranked in 99 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Power tool brands2nd of 923.4%Show ranking
    Handheld vacuum brands2nd of 714.3%Show ranking
    Cordless chainsaw brands5th of 611.6%Show ranking
    Leaf blower brands5th of 712%Show ranking
    Portable heater brands2nd of 619.4%Show ranking
    Stone saw brands3rd of 619.3%Show ranking
    Cut off saw brands2nd of 720.1%Show ranking
    Chuck key brands2nd of 544.7%Show ranking
    Air blower brands4th of 617.2%Show ranking
    Cordless blower brands4th of 417.8%Show ranking
    Pruning saw brands3rd of 824.4%Show ranking
    Hedge cutter brands4th of 415.5%Show ranking
    Saw stand brands2nd of 525.7%Show ranking
    Skill saw brands2nd of 425.7%Show ranking
    Drop saw brands2nd of 426%Show ranking
    Hand sander brands3rd of 618.9%Show ranking
    Orbital sander brands3rd of 619%Show ranking
    Palm sander brands3rd of 620.2%Show ranking
    Earth auger brands4th of 818%Show ranking
    Biscuit joiner brands3rd of 618.1%Shown above
    Reciprocating saw brands2nd of 628.9%Show ranking
    Compound miter saw brands2nd of 629.3%Show ranking
    Cordless roofing nailer brands3rd of 619.1%Show ranking
    Cordless sander brands3rd of 421.9%Show ranking
    Power screwdriver brands3rd of 519.2%Show ranking
    Drywall sander brands2nd of 722%Show ranking
    Impact wrench brands3rd of 521.5%Show ranking
    Panel saw brands2nd of 630.4%Show ranking
    Hot glue gun brands3rd of 719.3%Show ranking
    Power washer brands3rd of 819.7%Show ranking
    Cordless angle grinder brands3rd of 522.2%Show ranking
    Staple gun brands3rd of 620.1%Show ranking
    Cordless screwdriver brands3rd of 520.3%Show ranking
    Brushless drill brands3rd of 420.4%Show ranking
    Cable stapler brands3rd of 420.4%Show ranking
    Combi drill brands3rd of 420.4%Show ranking
    Cordless grease gun brands3rd of 420.4%Show ranking
    Cordless stapler brands3rd of 420.4%Show ranking
    Drill driver brands3rd of 420.4%Show ranking
    Narrow crown stapler brands3rd of 420.4%Show ranking
    Belt sander brands3rd of 523.5%Show ranking
    SDS drill brands3rd of 521%Show ranking
    Power drill brands3rd of 421.1%Show ranking
    Tire inflator brands3rd of 421.1%Show ranking
    Cordless Sawzall brands3rd of 521.2%Show ranking
    Cordless chop saw brands2nd of 334.5%Show ranking
    Portable band saw brands2nd of 334.5%Show ranking
    Dust extractor brands2nd of 822.7%Show ranking
    Tile cutter brands3rd of 622.9%Show ranking
    Air nailer brands2nd of 824.2%Show ranking
    Pipe cutter brands2nd of 725%Show ranking
    Backpack sprayer brands3rd of 725.1%Show ranking
    Cable cutter brands2nd of 425.6%Show ranking
    Laser level brands2nd of 534.3%Show ranking
    SDS Max brands2nd of 526.3%Show ranking
    Tool belt brands2nd of 826.6%Show ranking
    Cordless planer brands2nd of 330.6%Show ranking
    Bench saw brands1st of 442.7%Show ranking
    Tool bag brands2nd of 627.2%Show ranking
    Toolbox brands2nd of 627.3%Show ranking
    Framing nail gun brands2nd of 627.5%Show ranking
    Die grinder bits brands2nd of 530.9%Show ranking
    Grinder blades brands2nd of 631.5%Show ranking
    Variable speed grinder brands2nd of 331.7%Show ranking
    Lawn edger brands1st of 854%Show ranking
    Chasing machine brands2nd of 628.7%Show ranking
    Cordless buffer brands2nd of 428.8%Show ranking
    Caulking gun brands2nd of 629%Show ranking
    Keyless chuck brands2nd of 629.2%Show ranking
    Pop rivet gun brands2nd of 429.3%Show ranking
    Roto hammer brands2nd of 429.3%Show ranking
    Breaker hammer brands2nd of 429.3%Show ranking
    Chipping hammer brands2nd of 429.3%Show ranking
    Right angle drill brands2nd of 329.3%Show ranking
    Power inverter brands2nd of 630%Show ranking
    Router circle jig brands2nd of 435.2%Show ranking
    Wall chaser machine brands2nd of 431.1%Show ranking
    Car polisher brands2nd of 631.6%Show ranking
    LED work light brands2nd of 432.1%Show ranking
    Router collet brands2nd of 436.7%Show ranking
    PEX crimper brands2nd of 432.2%Show ranking
    Demolition hammer brands2nd of 335.4%Show ranking
    Router table brands1st of 652.6%Show ranking
    Weed sprayer brands2nd of 336.4%Show ranking
    Rubber mallet brands1st of 640.7%Show ranking
    Countersink bit brands1st of 544.1%Show ranking
    Tool pouch brands1st of 644.7%Show ranking
    Aviation snips brands1st of 646.2%Show ranking
    PVC cutter brands1st of 547.1%Show ranking
    Cable stripper brands1st of 348.4%Show ranking
    Laser plumb bob brands1st of 568.3%Show ranking
    Green laser brands1st of 368.9%Show ranking
    Chalk box brands1st of 560%Show ranking
    Drill bits brands1st of 459.5%Show ranking
    Mini hacksaw brands1st of 559.8%Show ranking
    Bolt cutters brands1st of 560.8%Show ranking
    Spade bits brands1st of 461.4%Show ranking
    Heated gloves brands1st of 462.5%Show ranking
    Tin snips brands1st of 675.8%Show ranking
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