Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 26.6% of all New Zealand tool belt brand searches, placing DeWalt second out of eight brands. When we asked both ChatGPT and Google AI Overviews about tool belt brands, DeWalt appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

DeWalt is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 48.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. DeWaltShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MilwaukeeShare of searches 15.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. ToughBuiltShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Badger Tool BeltsShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+3 more

DeWalt website (opens in a new tab)

Follow DeWalt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DeWalt is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. ToughBuilt2nd
  3. Badger Tool Belts3rd
  4. DeWalt4th
  5. Diamondback Toolbelts5th
  6. Buckaroo6th
  7. Makita7th
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tool belt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tool belt brands compete with DeWalt?

DeWalt against tool belt brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, ToughBuilt, Badger Tool Belts, Buckaroo. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeToughBuiltBadger Tool BeltsBuckarooOccidental LeatherDiamondback Toolbelts
Oct 202548.3%26.6%14%4.6%2.5%3.7%0.25%0.06%
Nov 202541.1%32.4%13.3%2.6%1.7%8.7%0.16%0.05%
Dec 202549.5%28.1%13.9%3.8%1.7%2.5%0.33%0.07%
Jan 202650.7%28.4%12%4%1.8%2.6%0.34%0.07%
Feb 202648.6%28.1%14%3.8%2.5%2.5%0.45%0.06%
Mar 202647.8%28.6%14.4%3.8%2.5%2.5%0.32%0.06%
Apr 202649.2%27.5%13.9%3.9%2.6%2.6%0.33%0.07%
May 202645.6%25.9%16.2%4.3%3.5%2.3%0.42%1.6%
Jun 202642.4%29.4%15.5%4.9%3.3%2.7%0.39%1.4%
Jul 202646.2%26.7%16%4.4%3%3%0.43%0.25%
Aug 202641.3%27.1%20.4%4.8%3.2%2.6%0.38%0.16%
Sep 202648.6%26.6%15.8%3.8%2.6%2.1%0.37%0.16%

  1. 1.Makita

    48.6%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    26.6%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Milwaukee

    15.8%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.6 points.

  4. 4.ToughBuilt

    3.8%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Badger Tool Belts

    2.6%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.6 points.

  6. 6.Buckaroo

    2.1%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  7. 7.Occidental Leather

    0.37%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Diamondback Toolbelts

    0.16%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DeWalt and its closest rivals

Every comparison with DeWalt

71 comparisons

How has branded search demand for DeWalt changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among tool belt brands in New Zealand peaked at 32.4% in November 2025 and was lowest at 25.9% in May 2026.

How did search popularity change for New Zealand tool belt brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%.

  2. In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%.

  3. In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.

  4. In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%.

  5. In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.

  6. Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026.

How are DeWalt’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dewalt
  • dewalt battery
  • dewalt blower
  • dewalt chainsaw
  • dewalt drill
  • dewalt drop saw
  • dewalt grass trimmer
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box
  • dewalt tools
  • dewalt vacuum

Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does DeWalt compete?

DeWalt is ranked in 99 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands2nd of 923.4%Show ranking
Handheld vacuum brands2nd of 714.3%Show ranking
Cordless chainsaw brands5th of 611.6%Show ranking
Leaf blower brands5th of 712%Show ranking
Portable heater brands2nd of 619.4%Show ranking
Stone saw brands3rd of 619.3%Show ranking
Cut off saw brands2nd of 720.1%Show ranking
Chuck key brands2nd of 544.7%Show ranking
Air blower brands4th of 617.2%Show ranking
Cordless blower brands4th of 417.8%Show ranking
Pruning saw brands3rd of 824.4%Show ranking
Hedge cutter brands4th of 415.5%Show ranking
Saw stand brands2nd of 525.7%Show ranking
Skill saw brands2nd of 425.7%Show ranking
Drop saw brands2nd of 426%Show ranking
Hand sander brands3rd of 618.9%Show ranking
Orbital sander brands3rd of 619%Show ranking
Palm sander brands3rd of 620.2%Show ranking
Earth auger brands4th of 818%Show ranking
Biscuit joiner brands3rd of 618.1%Show ranking
Reciprocating saw brands2nd of 628.9%Show ranking
Compound miter saw brands2nd of 629.3%Show ranking
Cordless roofing nailer brands3rd of 619.1%Show ranking
Cordless sander brands3rd of 421.9%Show ranking
Power screwdriver brands3rd of 519.2%Show ranking
Drywall sander brands2nd of 722%Show ranking
Impact wrench brands3rd of 521.5%Show ranking
Panel saw brands2nd of 630.4%Show ranking
Hot glue gun brands3rd of 719.3%Show ranking
Power washer brands3rd of 819.7%Show ranking
Cordless angle grinder brands3rd of 522.2%Show ranking
Staple gun brands3rd of 620.1%Show ranking
Cordless screwdriver brands3rd of 520.3%Show ranking
Brushless drill brands3rd of 420.4%Show ranking
Cable stapler brands3rd of 420.4%Show ranking
Combi drill brands3rd of 420.4%Show ranking
Cordless grease gun brands3rd of 420.4%Show ranking
Cordless stapler brands3rd of 420.4%Show ranking
Drill driver brands3rd of 420.4%Show ranking
Narrow crown stapler brands3rd of 420.4%Show ranking
Belt sander brands3rd of 523.5%Show ranking
SDS drill brands3rd of 521%Show ranking
Power drill brands3rd of 421.1%Show ranking
Tire inflator brands3rd of 421.1%Show ranking
Cordless Sawzall brands3rd of 521.2%Show ranking
Cordless chop saw brands2nd of 334.5%Show ranking
Portable band saw brands2nd of 334.5%Show ranking
Dust extractor brands2nd of 822.7%Show ranking
Tile cutter brands3rd of 622.9%Show ranking
Air nailer brands2nd of 824.2%Show ranking
Pipe cutter brands2nd of 725%Show ranking
Backpack sprayer brands3rd of 725.1%Show ranking
Cable cutter brands2nd of 425.6%Show ranking
Laser level brands2nd of 534.3%Show ranking
SDS Max brands2nd of 526.3%Show ranking
Tool belt brands2nd of 826.6%Shown above
Cordless planer brands2nd of 330.6%Show ranking
Bench saw brands1st of 442.7%Show ranking
Tool bag brands2nd of 627.2%Show ranking
Toolbox brands2nd of 627.3%Show ranking
Framing nail gun brands2nd of 627.5%Show ranking
Die grinder bits brands2nd of 530.9%Show ranking
Grinder blades brands2nd of 631.5%Show ranking
Variable speed grinder brands2nd of 331.7%Show ranking
Lawn edger brands1st of 854%Show ranking
Chasing machine brands2nd of 628.7%Show ranking
Cordless buffer brands2nd of 428.8%Show ranking
Caulking gun brands2nd of 629%Show ranking
Keyless chuck brands2nd of 629.2%Show ranking
Pop rivet gun brands2nd of 429.3%Show ranking
Roto hammer brands2nd of 429.3%Show ranking
Breaker hammer brands2nd of 429.3%Show ranking
Chipping hammer brands2nd of 429.3%Show ranking
Right angle drill brands2nd of 329.3%Show ranking
Power inverter brands2nd of 630%Show ranking
Router circle jig brands2nd of 435.2%Show ranking
Wall chaser machine brands2nd of 431.1%Show ranking
Car polisher brands2nd of 631.6%Show ranking
LED work light brands2nd of 432.1%Show ranking
Router collet brands2nd of 436.7%Show ranking
PEX crimper brands2nd of 432.2%Show ranking
Demolition hammer brands2nd of 335.4%Show ranking
Router table brands1st of 652.6%Show ranking
Weed sprayer brands2nd of 336.4%Show ranking
Rubber mallet brands1st of 640.7%Show ranking
Countersink bit brands1st of 544.1%Show ranking
Tool pouch brands1st of 644.7%Show ranking
Aviation snips brands1st of 646.2%Show ranking
PVC cutter brands1st of 547.1%Show ranking
Cable stripper brands1st of 348.4%Show ranking
Laser plumb bob brands1st of 568.3%Show ranking
Green laser brands1st of 368.9%Show ranking
Chalk box brands1st of 560%Show ranking
Drill bits brands1st of 459.5%Show ranking
Mini hacksaw brands1st of 559.8%Show ranking
Bolt cutters brands1st of 560.8%Show ranking
Spade bits brands1st of 461.4%Show ranking
Heated gloves brands1st of 462.5%Show ranking
Tin snips brands1st of 675.8%Show ranking
Creator with pink hair and a pink jacket

Is DeWalt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free