Brandwave

DeWalt vs Silky:Which is more popular?

In September 2026, DeWalt had more branded searches than Silky among pruning saw brands in New Zealand. DeWalt had about 7,890 branded searches, while Silky had 420. DeWalt made up 24.4% of all pruning saw brand searches we track, and Silky accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, Silky appeared in all five answers and DeWalt in none.

Among pruning saw brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 19 searches for every 1 for Silky

DeWalt 7.9K searchesSilky 420 searches

Who does AI mention more?

Silky, mentioned in every answer we collected

Silky in 5 of 5DeWalt in 0 of 5

Who does AI recommend more?

Silky, the only one of the two named

Silky first in 5DeWalt never named

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Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Silky appeared in all five answers. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silky1st
  2. Bahco2nd
  3. ARS3rd
  4. Stihl4th
  5. Felco5th
  6. Fiskars6th
  7. Makita–
  8. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruning saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Silky more popular in search?

This chart shows how often people search Google for DeWalt and Silky by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from searches in New Zealand.

DeWalt and Silky among pruning saw brands in New Zealand, by month

Share of searches by month for DeWalt, Silky. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltFiskarsSilkyBahcoARSFelco
Oct 202533.5%38.7%21.4%3.9%1.2%0.9%0.17%0.17%
Nov 202528.4%41.1%25%3.1%1.2%0.93%0.23%0.12%
Dec 202530.7%42.7%19.8%3.9%1.1%1.3%0.33%0.23%
Jan 202631.1%42.8%20.3%3.2%1.2%1.1%0.2%0.13%
Feb 202631.3%41.9%22%2.4%1%1.1%0.17%0.13%
Mar 202632.7%37.9%23.8%2.6%1.4%1.1%0.28%0.14%
Apr 202633.5%37.9%23%2.9%1.2%1.1%0.18%0.11%
May 202631.7%39.2%23.4%2.9%1.1%1.3%0.19%0.16%
Jun 202633.5%32.6%28.3%2.4%1.4%1.3%0.27%0.23%
Jul 202633.9%33.4%26%3.3%1.5%1.4%0.28%0.24%
Aug 202634.8%32.8%26.2%3%1.4%1.3%0.27%0.23%
Sep 202637.1%32.8%24.4%2.8%1.3%1.2%0.19%0.15%

How has the DeWalt and Silky comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Silky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand moved from 21.4% to 24.4%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
  • Across the 12 months ending September 2026, Silky’s share of searches among pruning saw brands in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 340 to 420.

How did search popularity change for New Zealand pruning saw brands in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%.

  2. Estimated monthly branded searches for Silky in New Zealand rose 23.5% over 12 measured months, from 340 to 420 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Silky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

4 branded search terms

  • dewalt
  • dewalt drop saw
  • dewalt redemption
  • dewalt table saw

Silky

3 branded search terms

  • silky pruning saw
  • silky saw
  • silky saws

How the Brand Demand Index is measured

Other head-to-heads among pruning saw brands

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