Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among pruning saw brands in New Zealand. Makita had about 12,000 branded searches, while DeWalt had 7,890. Makita made up 37.1% of all pruning saw brand searches we track, and DeWalt accounted for 24.4%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, neither DeWalt nor Makita appeared in any of the five answers.

Among pruning saw brands in New Zealand in September 2026

Who do people search for more?

Makita, about 52% more searches than DeWalt

Makita 12K searchesDeWalt 7.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

DeWalt in 0 of 5Makita in 0 of 5

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Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither DeWalt nor Makita showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silky1st
  2. Bahco2nd
  3. ARS3rd
  4. Stihl4th
  5. Felco5th
  6. Fiskars6th
  7. Makita–
  8. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruning saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among pruning saw brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltFiskarsSilkyBahcoARSFelco
Oct 202533.5%38.7%21.4%3.9%1.2%0.9%0.17%0.17%
Nov 202528.4%41.1%25%3.1%1.2%0.93%0.23%0.12%
Dec 202530.7%42.7%19.8%3.9%1.1%1.3%0.33%0.23%
Jan 202631.1%42.8%20.3%3.2%1.2%1.1%0.2%0.13%
Feb 202631.3%41.9%22%2.4%1%1.1%0.17%0.13%
Mar 202632.7%37.9%23.8%2.6%1.4%1.1%0.28%0.14%
Apr 202633.5%37.9%23%2.9%1.2%1.1%0.18%0.11%
May 202631.7%39.2%23.4%2.9%1.1%1.3%0.19%0.16%
Jun 202633.5%32.6%28.3%2.4%1.4%1.3%0.27%0.23%
Jul 202633.9%33.4%26%3.3%1.5%1.4%0.28%0.24%
Aug 202634.8%32.8%26.2%3%1.4%1.3%0.27%0.23%
Sep 202637.1%32.8%24.4%2.8%1.3%1.2%0.19%0.15%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand moved from 21.4% to 24.4%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
  • Across the 12 months ending September 2026, Makita’s share of searches among pruning saw brands in New Zealand moved from 33.5% to 37.1%, and its estimated monthly branded searches moved from 9.7K to 12K.

How did search popularity change for New Zealand pruning saw brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among pruning saw brands in New Zealand, from 34.8% to 37.1%.

  2. In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

4 branded search terms

  • dewalt
  • dewalt drop saw
  • dewalt redemption
  • dewalt table saw

Makita

5 branded search terms

  • makita
  • makita chop saw
  • makita skill saw
  • makita tool
  • makita track saw

How the Brand Demand Index is measured

Other head-to-heads among pruning saw brands

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