How popular isFelco?
In September 2026, people searched for Felco by name about 220 times in New Zealand, a 100% increase from the previous year. These searches made up 0.15% of all New Zealand pruning saw brand searches, placing Felco eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pruning saw brands, Felco appeared in three of the five answers and was the fifth most recommended of the eight.
Felco is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
MakitaShare of searches 37.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StihlShare of searches 32.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 24.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FiskarsShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
FelcoShare of searches 0.15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top pruning saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Felco is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruning saw brands
5 answers
Asked ChatGPT
“Which pruning saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pruning saw brands in New Zealand?”
Asked ChatGPT
“What's the best pruning saw brand in New Zealand for garden pruning?”
Searched Google, AI Overview
“pruning saw nz”
Searched Google, AI Overview
“hand pruning saw”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which pruning saw brands compete with Felco?
Share of searches by month for Makita, Stihl, DeWalt, Fiskars, Felco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | DeWalt | Fiskars | Silky | Bahco | ARS | Felco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 38.7% | 21.4% | 3.9% | 1.2% | 0.9% | 0.17% | 0.17% |
| Nov 2025 | 28.4% | 41.1% | 25% | 3.1% | 1.2% | 0.93% | 0.23% | 0.12% |
| Dec 2025 | 30.7% | 42.7% | 19.8% | 3.9% | 1.1% | 1.3% | 0.33% | 0.23% |
| Jan 2026 | 31.1% | 42.8% | 20.3% | 3.2% | 1.2% | 1.1% | 0.2% | 0.13% |
| Feb 2026 | 31.3% | 41.9% | 22% | 2.4% | 1% | 1.1% | 0.17% | 0.13% |
| Mar 2026 | 32.7% | 37.9% | 23.8% | 2.6% | 1.4% | 1.1% | 0.28% | 0.14% |
| Apr 2026 | 33.5% | 37.9% | 23% | 2.9% | 1.2% | 1.1% | 0.18% | 0.11% |
| May 2026 | 31.7% | 39.2% | 23.4% | 2.9% | 1.1% | 1.3% | 0.19% | 0.16% |
| Jun 2026 | 33.5% | 32.6% | 28.3% | 2.4% | 1.4% | 1.3% | 0.27% | 0.23% |
| Jul 2026 | 33.9% | 33.4% | 26% | 3.3% | 1.5% | 1.4% | 0.28% | 0.24% |
| Aug 2026 | 34.8% | 32.8% | 26.2% | 3% | 1.4% | 1.3% | 0.27% | 0.23% |
| Sep 2026 | 37.1% | 32.8% | 24.4% | 2.8% | 1.3% | 1.2% | 0.19% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 12K | +14.3% | +2.3 points | |
| 2, held 2nd | 32.8% | 10.6K | +7.4% | 0 points | |
| 3, held 3rd | 24.4% | 7.9K | 0% | -1.8 points | |
| 4, held 4th | 2.8% | 920 | +3.4% | -0.1 points | |
| 5, held 5th | 1.3% | 420 | -2.3% | -0.1 points | |
| 6, held 6th | 1.2% | 390 | 0% | -0.1 points | |
| 7, held 7th | 0.19% | 60 | -25% | -0.1 points | |
| 8, held 8th | 0.15% | 50 | -28.6% | -0.1 points |
1.
Makita37.1%
Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +2.3 points.
2.
Stihl32.8%
Held 2nd. 10.6K estimated branded searches, +7.4% vs prior month. Share 0 points.
3.
DeWalt24.4%
Held 3rd. 7.9K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
Fiskars2.8%
Held 4th. 920 estimated branded searches, +3.4% vs prior month. Share -0.1 points.
5.
Silky1.3%
Held 5th. 420 estimated branded searches, -2.3% vs prior month. Share -0.1 points.
6.
Bahco1.2%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
ARS0.19%
Held 7th. 60 estimated branded searches, -25% vs prior month. Share -0.1 points.
8.
Felco0.15%
Held 8th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
Compare popularity between Felco and its closest rivals
Every comparison with Felco
12 comparisons
How has branded search demand for Felco changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Felco in New Zealand rose from 110 to 220.
- Across the 12 months ending September 2026, Felco’s share of searches among pruning saw brands in New Zealand held steady, from 0.17% to 0.15%.
How did search popularity change for New Zealand pruning saw brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among pruning saw brands in New Zealand, from 34.8% to 37.1%.
In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%.
Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
Estimated monthly branded searches for Silky in New Zealand rose 23.5% over 12 measured months, from 340 to 420 in September 2026.
Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.
Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.
How are Felco’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Felco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- felco
- felco garden tools
- felco pruners
- felco secateurs
Do you work for Felco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Felco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden tool brands | 8th of 13 | 0.62% | Show ranking |
| Pruning saw brands | 8th of 8 | 0.15% | Shown above |
Is Felco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.