Felco vs Fiskars:Which is more popular?
In September 2026, Fiskars had more branded searches than Felco among pruning saw brands in New Zealand. Fiskars had about 920 branded searches, while Felco had 50. Fiskars made up 2.8% of all pruning saw brand searches we track, and Felco accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, Felco and Fiskars each appeared in three of the five answers. Felco was mentioned before Fiskars in three out of five answers.
Who do people search for more?
Fiskars, about 18 searches for every 1 for Felco
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Felco, named ahead of Fiskars in 3 of 5 answers
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Top pruning saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Felco was listed before Fiskars in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruning saw brands
5 answers
Asked ChatGPT
“Which pruning saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pruning saw brands in New Zealand?”
Asked ChatGPT
“What's the best pruning saw brand in New Zealand for garden pruning?”
Searched Google, AI Overview
“pruning saw nz”
Searched Google, AI Overview
“hand pruning saw”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Felco or Fiskars more popular in search?
This chart shows how often people search Google for Felco and Fiskars by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fiskars, Felco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | DeWalt | Fiskars | Silky | Bahco | ARS | Felco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 38.7% | 21.4% | 3.9% | 1.2% | 0.9% | 0.17% | 0.17% |
| Nov 2025 | 28.4% | 41.1% | 25% | 3.1% | 1.2% | 0.93% | 0.23% | 0.12% |
| Dec 2025 | 30.7% | 42.7% | 19.8% | 3.9% | 1.1% | 1.3% | 0.33% | 0.23% |
| Jan 2026 | 31.1% | 42.8% | 20.3% | 3.2% | 1.2% | 1.1% | 0.2% | 0.13% |
| Feb 2026 | 31.3% | 41.9% | 22% | 2.4% | 1% | 1.1% | 0.17% | 0.13% |
| Mar 2026 | 32.7% | 37.9% | 23.8% | 2.6% | 1.4% | 1.1% | 0.28% | 0.14% |
| Apr 2026 | 33.5% | 37.9% | 23% | 2.9% | 1.2% | 1.1% | 0.18% | 0.11% |
| May 2026 | 31.7% | 39.2% | 23.4% | 2.9% | 1.1% | 1.3% | 0.19% | 0.16% |
| Jun 2026 | 33.5% | 32.6% | 28.3% | 2.4% | 1.4% | 1.3% | 0.27% | 0.23% |
| Jul 2026 | 33.9% | 33.4% | 26% | 3.3% | 1.5% | 1.4% | 0.28% | 0.24% |
| Aug 2026 | 34.8% | 32.8% | 26.2% | 3% | 1.4% | 1.3% | 0.27% | 0.23% |
| Sep 2026 | 37.1% | 32.8% | 24.4% | 2.8% | 1.3% | 1.2% | 0.19% | 0.15% |
How has the Felco and Fiskars comparison changed over the last 12 months?
3 findings
- Fiskars was ahead of Felco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Felco’s share of searches among pruning saw brands in New Zealand moved from 0.17% to 0.15%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 920.
How did search popularity change for New Zealand pruning saw brands in September 2026?
1 change
Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Felco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pruning saw brands
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