Fiskars vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Fiskars among pruning saw brands in New Zealand. Makita had about 12,000 branded searches, while Fiskars had 920. Makita made up 37.1% of all pruning saw brand searches we track, and Fiskars accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, Fiskars appeared in three of the five answers and Makita in none.
Who do people search for more?
Makita, about 13 searches for every 1 for Fiskars
Who does AI mention more?
Fiskars, mentioned in 3 of 5 answers, Makita in 0
Who does AI recommend more?
Fiskars, the only one of the two named
Follow Fiskars vs Makita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pruning saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Makita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruning saw brands
5 answers
Asked ChatGPT
“Which pruning saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pruning saw brands in New Zealand?”
Asked ChatGPT
“What's the best pruning saw brand in New Zealand for garden pruning?”
Searched Google, AI Overview
“pruning saw nz”
Searched Google, AI Overview
“hand pruning saw”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Fiskars or Makita more popular in search?
This chart shows how often people search Google for Fiskars and Makita by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | DeWalt | Fiskars | Silky | Bahco | ARS | Felco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 38.7% | 21.4% | 3.9% | 1.2% | 0.9% | 0.17% | 0.17% |
| Nov 2025 | 28.4% | 41.1% | 25% | 3.1% | 1.2% | 0.93% | 0.23% | 0.12% |
| Dec 2025 | 30.7% | 42.7% | 19.8% | 3.9% | 1.1% | 1.3% | 0.33% | 0.23% |
| Jan 2026 | 31.1% | 42.8% | 20.3% | 3.2% | 1.2% | 1.1% | 0.2% | 0.13% |
| Feb 2026 | 31.3% | 41.9% | 22% | 2.4% | 1% | 1.1% | 0.17% | 0.13% |
| Mar 2026 | 32.7% | 37.9% | 23.8% | 2.6% | 1.4% | 1.1% | 0.28% | 0.14% |
| Apr 2026 | 33.5% | 37.9% | 23% | 2.9% | 1.2% | 1.1% | 0.18% | 0.11% |
| May 2026 | 31.7% | 39.2% | 23.4% | 2.9% | 1.1% | 1.3% | 0.19% | 0.16% |
| Jun 2026 | 33.5% | 32.6% | 28.3% | 2.4% | 1.4% | 1.3% | 0.27% | 0.23% |
| Jul 2026 | 33.9% | 33.4% | 26% | 3.3% | 1.5% | 1.4% | 0.28% | 0.24% |
| Aug 2026 | 34.8% | 32.8% | 26.2% | 3% | 1.4% | 1.3% | 0.27% | 0.23% |
| Sep 2026 | 37.1% | 32.8% | 24.4% | 2.8% | 1.3% | 1.2% | 0.19% | 0.15% |
How has the Fiskars and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 920.
- Across the 12 months ending September 2026, Makita’s share of searches among pruning saw brands in New Zealand moved from 33.5% to 37.1%, and its estimated monthly branded searches moved from 9.7K to 12K.
How did search popularity change for New Zealand pruning saw brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among pruning saw brands in New Zealand, from 34.8% to 37.1%.
Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pruning saw brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.