Fiskars vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Fiskars among pruning saw brands in New Zealand. Stihl had about 10,600 branded searches, while Fiskars had 920. Stihl made up 32.8% of all pruning saw brand searches we track, and Fiskars accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, Fiskars and Stihl each appeared in three of the five answers. Stihl was mentioned before Fiskars in three out of four answers that named either.
Who do people search for more?
Stihl, about 12 searches for every 1 for Fiskars
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Stihl, named ahead of Fiskars in 3 of 4 answers
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Top pruning saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiskars and Stihl were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stihl was listed before Fiskars in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruning saw brands
5 answers
Asked ChatGPT
“Which pruning saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pruning saw brands in New Zealand?”
Asked ChatGPT
“What's the best pruning saw brand in New Zealand for garden pruning?”
Searched Google, AI Overview
“pruning saw nz”
Searched Google, AI Overview
“hand pruning saw”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Fiskars or Stihl more popular in search?
This chart shows how often people search Google for Fiskars and Stihl by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | DeWalt | Fiskars | Silky | Bahco | ARS | Felco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 38.7% | 21.4% | 3.9% | 1.2% | 0.9% | 0.17% | 0.17% |
| Nov 2025 | 28.4% | 41.1% | 25% | 3.1% | 1.2% | 0.93% | 0.23% | 0.12% |
| Dec 2025 | 30.7% | 42.7% | 19.8% | 3.9% | 1.1% | 1.3% | 0.33% | 0.23% |
| Jan 2026 | 31.1% | 42.8% | 20.3% | 3.2% | 1.2% | 1.1% | 0.2% | 0.13% |
| Feb 2026 | 31.3% | 41.9% | 22% | 2.4% | 1% | 1.1% | 0.17% | 0.13% |
| Mar 2026 | 32.7% | 37.9% | 23.8% | 2.6% | 1.4% | 1.1% | 0.28% | 0.14% |
| Apr 2026 | 33.5% | 37.9% | 23% | 2.9% | 1.2% | 1.1% | 0.18% | 0.11% |
| May 2026 | 31.7% | 39.2% | 23.4% | 2.9% | 1.1% | 1.3% | 0.19% | 0.16% |
| Jun 2026 | 33.5% | 32.6% | 28.3% | 2.4% | 1.4% | 1.3% | 0.27% | 0.23% |
| Jul 2026 | 33.9% | 33.4% | 26% | 3.3% | 1.5% | 1.4% | 0.28% | 0.24% |
| Aug 2026 | 34.8% | 32.8% | 26.2% | 3% | 1.4% | 1.3% | 0.27% | 0.23% |
| Sep 2026 | 37.1% | 32.8% | 24.4% | 2.8% | 1.3% | 1.2% | 0.19% | 0.15% |
How has the Fiskars and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 920.
- Across the 12 months ending September 2026, Stihl’s share of searches among pruning saw brands in New Zealand moved from 38.7% to 32.8%, and its estimated monthly branded searches moved from 11.2K to 10.6K.
How did search popularity change for New Zealand pruning saw brands in September 2026?
1 change
Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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