DeWalt vs Kreg:Which is more popular?

Name: DeWalt vs Kreg: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, DeWalt had more branded searches than Kreg among router table brands in New Zealand. DeWalt had about 7,310 branded searches, while Kreg had 90. DeWalt made up 52.6% of all router table brand searches we track, and Kreg accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about router table brands, Kreg appeared in four of the five answers and DeWalt in one. Kreg was mentioned before DeWalt in four out of five answers.

Among router table brands in New Zealand in September 2026

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Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kreg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kreg was listed before DeWalt in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kreg	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Triton	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Carbatec	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bosch	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
DeWalt	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Festool	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kreg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Triton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carbatec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

Asked ChatGPT
“Which router table brand should I buy in New Zealand?”
1. 1Triton
2. 2Kreg
3. 3Bosch
Asked ChatGPT
“What are the best router table brands in New Zealand?”
1. 1Kreg
2. 2Triton
3. 3Carbatec
Asked ChatGPT
“What's the best router table brand in New Zealand for a workshop setup?”
1. 1Kreg
2. 2Triton
3. 3Carbatec
Searched Google, AI Overview
“router table nz”
1. 1Kreg
2. 2Carbatec
Searched Google, AI Overview
“compact router table”
1. 1Bosch
2. 2DeWalt

Not named in any answer:

Festool

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Kreg more popular in search?

This chart shows how often people search Google for DeWalt and Kreg by name. Each line represents a brand's share of searches for all six router table brands we track, month by month, from searches in New Zealand.

DeWalt and Kreg among router table brands in New Zealand, by month

Month	DeWalt	Festool	Triton	Carbatec	Kreg	Bosch
Oct 2025	48.3%	18.6%	16.2%	16.2%	0.6%	0.17%
Nov 2025	58%	14%	13.6%	13.6%	0.65%	0.14%
Dec 2025	53.4%	15.3%	15.3%	15.3%	0.48%	0.29%
Jan 2026	51.5%	15.2%	17.5%	14.8%	0.65%	0.28%
Feb 2026	53.5%	17.6%	14%	14%	0.61%	0.26%
Mar 2026	50.2%	19.4%	16%	13.5%	0.76%	0.17%
Apr 2026	52.7%	16.6%	14.9%	14.9%	0.84%	0.09%
May 2026	49.8%	18%	15.5%	15.5%	0.9%	0.24%
Jun 2026	54.9%	18.3%	11.9%	14.2%	0.52%	0.15%
Jul 2026	51.8%	20.4%	13.3%	13.3%	0.92%	0.17%
Aug 2026	52.2%	15.7%	20.3%	11.2%	0.49%	0.14%
Sep 2026	52.6%	21.4%	13.7%	11.5%	0.65%	0.14%

How has the DeWalt and Kreg comparison changed over the last 12 months?

3 findings

DeWalt was ahead of Kreg in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands in New Zealand moved from 48.3% to 52.6%, and its estimated monthly branded searches moved from 5.7K to 7.3K.
Across the 12 months ending September 2026, Kreg’s share of searches among router table brands in New Zealand moved from 0.6% to 0.65%, and its estimated monthly branded searches moved from 70 to 90.

How did search popularity change for New Zealand router table brands in September 2026?

2 changes

Estimated monthly branded searches for DeWalt in New Zealand rose 28.9% over 12 measured months, from 5.7K to 7.3K in September 2026.
Estimated monthly branded searches for Kreg in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.