Brandwave

DeWalt vs Festool:Which is more popular?

In September 2026, DeWalt had more branded searches than Festool among router table brands in New Zealand. DeWalt had about 7,310 branded searches, while Festool had 2,980. DeWalt made up 52.6% of all router table brand searches we track, and Festool accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about router table brands, DeWalt appeared in one of the five answers and Festool in none.

Among router table brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 2 searches for every 1 for Festool

DeWalt 7.3K searchesFestool 3K searches

Who does AI mention more?

DeWalt, mentioned in 1 of 5 answers, Festool in 0

DeWalt in 1 of 5Festool in 0 of 5

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Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kreg1st
  2. Triton2nd
  3. Bosch3rd
  4. Carbatec4th
  5. DeWalt5th
  6. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kreg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbatec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

  • Asked ChatGPT

    “Which router table brand should I buy in New Zealand?”

    1. 1Triton
    2. 2Kreg
    3. 3Bosch

  • Asked ChatGPT

    “What are the best router table brands in New Zealand?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Asked ChatGPT

    “What's the best router table brand in New Zealand for a workshop setup?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Searched Google, AI Overview

    “router table nz”

    1. 1Kreg
    2. 2Carbatec

  • Searched Google, AI Overview

    “compact router table”

    1. 1Bosch
    2. 2DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Festool more popular in search?

This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all six router table brands we track, month by month, from searches in New Zealand.

DeWalt and Festool among router table brands in New Zealand, by month

Share of searches by month for DeWalt, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolTritonCarbatecKregBosch
Oct 202548.3%18.6%16.2%16.2%0.6%0.17%
Nov 202558%14%13.6%13.6%0.65%0.14%
Dec 202553.4%15.3%15.3%15.3%0.48%0.29%
Jan 202651.5%15.2%17.5%14.8%0.65%0.28%
Feb 202653.5%17.6%14%14%0.61%0.26%
Mar 202650.2%19.4%16%13.5%0.76%0.17%
Apr 202652.7%16.6%14.9%14.9%0.84%0.09%
May 202649.8%18%15.5%15.5%0.9%0.24%
Jun 202654.9%18.3%11.9%14.2%0.52%0.15%
Jul 202651.8%20.4%13.3%13.3%0.92%0.17%
Aug 202652.2%15.7%20.3%11.2%0.49%0.14%
Sep 202652.6%21.4%13.7%11.5%0.65%0.14%

How has the DeWalt and Festool comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands in New Zealand moved from 48.3% to 52.6%, and its estimated monthly branded searches moved from 5.7K to 7.3K.
  • Across the 12 months ending September 2026, Festool’s share of searches among router table brands in New Zealand moved from 18.6% to 21.4%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand router table brands in September 2026?

2 changes

  1. In September 2026, Festool overtook Triton to rank 2nd among router table brands in New Zealand, with 21.4% of the searches.

  2. Estimated monthly branded searches for DeWalt in New Zealand rose 28.9% over 12 measured months, from 5.7K to 7.3K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

4 branded search terms

  • dewalt
  • dewalt redemption
  • dewalt router
  • dewalt table saw

Festool

12 branded search terms

  • festool
  • festool chop saw
  • festool domino
  • festool dust extractor
  • festool orbital sander
  • festool plunge saw
  • festool router
  • festool sander
  • festool track
  • festool track saw
  • festool vacuum
  • festool wall sander

How the Brand Demand Index is measured

Other head-to-heads among router table brands

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