Brandwave

How popular isTriton?

In September 2026, people searched for Triton by name about 1,900 times in New Zealand, about the same as the previous year. These searches made up 13.7% of all New Zealand router table brand searches, placing Triton third out of six brands. When we asked both ChatGPT and Google AI Overviews about router table brands, Triton appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Triton is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 52.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. FestoolShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TritonShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CarbatecShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. KregShare of searches 0.65%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Triton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Triton is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kreg1st
  2. Triton2nd
  3. Bosch3rd
  4. Carbatec4th
  5. DeWalt5th
  6. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kreg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbatec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

  • Asked ChatGPT

    “Which router table brand should I buy in New Zealand?”

    1. 1Triton
    2. 2Kreg
    3. 3Bosch

  • Asked ChatGPT

    “What are the best router table brands in New Zealand?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Asked ChatGPT

    “What's the best router table brand in New Zealand for a workshop setup?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Searched Google, AI Overview

    “router table nz”

    1. 1Kreg
    2. 2Carbatec

  • Searched Google, AI Overview

    “compact router table”

    1. 1Bosch
    2. 2DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which router table brands compete with Triton?

Triton against router table brands in New Zealand, by month

Share of searches by month for DeWalt, Festool, Triton, Carbatec. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolTritonCarbatecKregBosch
Oct 202548.3%18.6%16.2%16.2%0.6%0.17%
Nov 202558%14%13.6%13.6%0.65%0.14%
Dec 202553.4%15.3%15.3%15.3%0.48%0.29%
Jan 202651.5%15.2%17.5%14.8%0.65%0.28%
Feb 202653.5%17.6%14%14%0.61%0.26%
Mar 202650.2%19.4%16%13.5%0.76%0.17%
Apr 202652.7%16.6%14.9%14.9%0.84%0.09%
May 202649.8%18%15.5%15.5%0.9%0.24%
Jun 202654.9%18.3%11.9%14.2%0.52%0.15%
Jul 202651.8%20.4%13.3%13.3%0.92%0.17%
Aug 202652.2%15.7%20.3%11.2%0.49%0.14%
Sep 202652.6%21.4%13.7%11.5%0.65%0.14%

  1. 1.DeWalt

    52.6%

    Held 1st. 7.3K estimated branded searches, -2.1% vs prior month. Share +0.4 points.

  2. 2.Festool

    21.4%

    Moved from 3rd to 2nd. 3K estimated branded searches, +32.4% vs prior month. Share +5.7 points.

  3. 3.Triton

    13.7%

    Moved from 2nd to 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -6.6 points.

  4. 4.Carbatec

    11.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Kreg

    0.65%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.2 points.

  6. 6.Bosch

    0.14%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Triton and its closest rivals

Every comparison with Triton

4 comparisons

How has branded search demand for Triton changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Triton in New Zealand held steady at 1.9K.
  • Across the 12 months ending September 2026, Triton’s share of searches among router table brands in New Zealand decreased from 16.2% to 13.7%.
  • Across the 12 months ending September 2026, Triton’s share of searches among router table brands in New Zealand peaked at 20.3% in August 2026 and was lowest at 11.9% in June 2026.
  • Across the 12 months ending September 2026, Triton rose from 4th to 3rd among router table brands in New Zealand.

How did search popularity change for New Zealand router table brands in September 2026?

5 changes

  1. In September 2026, Festool overtook Triton to rank 2nd among router table brands in New Zealand, with 21.4% of the searches.

  2. In September 2026, Triton lost share of searches among router table brands in New Zealand, from 20.3% to 13.7%.

  3. Estimated monthly branded searches for DeWalt in New Zealand rose 28.9% over 12 measured months, from 5.7K to 7.3K in September 2026.

  4. Estimated monthly branded searches for Kreg in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

  5. Estimated monthly branded searches for Carbatec in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Triton’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Triton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • triton

Do you work for Triton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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