Brandwave

How popular isFestool?

In September 2026, people searched for Festool by name about 3,140 times in New Zealand, a 36.5% increase from the previous year. These searches made up 21.4% of all New Zealand router table brand searches, placing Festool second out of six brands. When we asked both ChatGPT and Google AI Overviews about router table brands, Festool did not appear in any of the answers.

Search and AI answers in September 2026

Festool is the second most searched of 6 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 52.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. FestoolShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TritonShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CarbatecShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. KregShare of searches 0.65%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kreg1st
  2. Triton2nd
  3. Bosch3rd
  4. Carbatec4th
  5. DeWalt5th
  6. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kreg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbatec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

  • Asked ChatGPT

    “Which router table brand should I buy in New Zealand?”

    1. 1Triton
    2. 2Kreg
    3. 3Bosch

  • Asked ChatGPT

    “What are the best router table brands in New Zealand?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Asked ChatGPT

    “What's the best router table brand in New Zealand for a workshop setup?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Searched Google, AI Overview

    “router table nz”

    1. 1Kreg
    2. 2Carbatec

  • Searched Google, AI Overview

    “compact router table”

    1. 1Bosch
    2. 2DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which router table brands compete with Festool?

Festool against router table brands in New Zealand, by month

Share of searches by month for DeWalt, Festool, Triton, Carbatec. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolTritonCarbatecKregBosch
Oct 202548.3%18.6%16.2%16.2%0.6%0.17%
Nov 202558%14%13.6%13.6%0.65%0.14%
Dec 202553.4%15.3%15.3%15.3%0.48%0.29%
Jan 202651.5%15.2%17.5%14.8%0.65%0.28%
Feb 202653.5%17.6%14%14%0.61%0.26%
Mar 202650.2%19.4%16%13.5%0.76%0.17%
Apr 202652.7%16.6%14.9%14.9%0.84%0.09%
May 202649.8%18%15.5%15.5%0.9%0.24%
Jun 202654.9%18.3%11.9%14.2%0.52%0.15%
Jul 202651.8%20.4%13.3%13.3%0.92%0.17%
Aug 202652.2%15.7%20.3%11.2%0.49%0.14%
Sep 202652.6%21.4%13.7%11.5%0.65%0.14%

  1. 1.DeWalt

    52.6%

    Held 1st. 7.3K estimated branded searches, -2.1% vs prior month. Share +0.4 points.

  2. 2.Festool

    21.4%

    Moved from 3rd to 2nd. 3K estimated branded searches, +32.4% vs prior month. Share +5.7 points.

  3. 3.Triton

    13.7%

    Moved from 2nd to 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -6.6 points.

  4. 4.Carbatec

    11.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Kreg

    0.65%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.2 points.

  6. 6.Bosch

    0.14%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Festool and its closest rivals

Every comparison with Festool

16 comparisons

How has branded search demand for Festool changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool in New Zealand rose from 2.3K to 3.1K.
  • Across the 12 months ending September 2026, Festool’s share of searches among router table brands in New Zealand increased from 18.6% to 21.4%.
  • Across the 12 months ending September 2026, Festool’s share of searches among router table brands in New Zealand peaked at 21.4% in September 2026 and was lowest at 14% in November 2025.

How did search popularity change for New Zealand router table brands in September 2026?

5 changes

  1. In September 2026, Festool overtook Triton to rank 2nd among router table brands in New Zealand, with 21.4% of the searches.

  2. In September 2026, Triton lost share of searches among router table brands in New Zealand, from 20.3% to 13.7%.

  3. Estimated monthly branded searches for DeWalt in New Zealand rose 28.9% over 12 measured months, from 5.7K to 7.3K in September 2026.

  4. Estimated monthly branded searches for Kreg in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

  5. Estimated monthly branded searches for Carbatec in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Festool’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • festool
  • festool battery
  • festool chop saw
  • festool domino
  • festool drill
  • festool dust extractor
  • festool orbital sander
  • festool planer
  • festool plunge saw
  • festool router
  • festool sander
  • festool tools
  • festool track
  • festool track saw
  • festool vacuum
  • festool wall sander

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Festool compete?

Festool is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands7th of 93.6%Show ranking
Hand sander brands5th of 610.1%Show ranking
Orbital sander brands4th of 610.1%Show ranking
Palm sander brands5th of 610.4%Show ranking
Biscuit joiner brands4th of 611.1%Show ranking
Reciprocating saw brands4th of 610.9%Show ranking
Compound miter saw brands4th of 611.3%Show ranking
Drywall sander brands4th of 711.6%Show ranking
Panel saw brands3rd of 611.8%Show ranking
Belt sander brands4th of 512.2%Show ranking
Chain mortiser brands3rd of 512.7%Show ranking
Dust extractor brands3rd of 813.5%Show ranking
Hand planer brands3rd of 614.7%Show ranking
Bench saw brands3rd of 416.1%Show ranking
Router circle jig brands3rd of 418.8%Show ranking
Router table brands2nd of 621.4%Shown above
Countersink bit brands2nd of 526.3%Show ranking
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