Festool vs Milwaukee:Which is more popular by branded search in New Zealand?

Name: Festool vs Milwaukee: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Milwaukee had more branded searches than Festool among power tool brands in New Zealand. Milwaukee was estimated to have 12.2K branded searches compared to Festool’s 2.9K, and held a 12.6% Share of Search versus Festool’s 3%.

Share of Search among power tool brands in New Zealand in August 2026Which is more popular in search, Festool or Milwaukee?

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Which is more popular in search, Festool or Milwaukee?

Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Festool and Milwaukee among power tool brands in New Zealand, by month

Month	Makita	DeWalt	Ryobi	Milwaukee	Ozito	HiKOKI	Festool	Stanley
Oct 2025	30.1%	18.5%	25.3%	9.2%	7.9%	3.1%	3.1%	2.8%
Nov 2025	27.7%	19.6%	29.3%	8.6%	7.3%	2.5%	2.5%	2.4%
Dec 2025	27.7%	17%	30%	8.8%	8.7%	2.5%	2.2%	3%
Jan 2026	28.3%	17.5%	28.5%	8.8%	9.1%	2.7%	2.5%	2.6%
Feb 2026	29.7%	20.1%	24.9%	9.4%	7.2%	3%	3%	2.8%
Mar 2026	28.7%	19.5%	24.9%	10.3%	7.1%	3.3%	3.4%	2.7%
Apr 2026	28.9%	20.1%	24.4%	9.8%	7.9%	3%	2.9%	3%
May 2026	28.9%	21.9%	20.3%	11.7%	7.7%	3.1%	3.4%	3%
Jun 2026	28.5%	23.7%	18.2%	11.9%	7.1%	3.7%	3.6%	3.3%
Jul 2026	28.2%	22.5%	18.3%	12.3%	8.2%	3.7%	3.6%	3.2%
Aug 2026	27.5%	22.7%	19.4%	12.6%	8%	3.8%	3%	2.9%
Sep 2026	—	—	—	—	—	—	—	—

How has the Festool and Milwaukee comparison changed over the last 12 months?

3 findings

Milwaukee was ahead of Festool in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Festool’s estimated Share of Search among power tool brands in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches held steady at 2.9K.
Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand moved from 9.2% to 12.6%, and its estimated monthly branded searches moved from 8.6K to 12.2K.

How did search popularity change for New Zealand power tool brands in August 2026?

2 changes

In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.
Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Festool’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.