How popular isFestool?
In September 2026, people searched for Festool by name about 3,140 times in New Zealand, a 36.5% increase from the previous year. These searches made up 18.8% of all New Zealand router circle jig brand searches, placing Festool third out of four brands. When we asked both ChatGPT and Google AI Overviews about router circle jig brands, Festool appeared in one of the four answers.
Festool is the third most searched of 4 competitors.
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Top router circle jig brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Festool was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about router circle jig brands
4 answers
Asked ChatGPT
“Which router circle jig brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best router circle jig brands in New Zealand?”
Asked ChatGPT
“What's the best router circle jig brand in New Zealand for precise circles?”
Searched Google, AI Overview
“best router circle jig”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“router circle cutting jig”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which router circle jig brands compete with Festool?
Share of searches by month for Ryobi, DeWalt, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Festool | Bosch |
|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.9% | 17% | 0% |
| Nov 2025 | 52.7% | 36.3% | 11% | 0% |
| Dec 2025 | 59.7% | 29.9% | 10.4% | 0% |
| Jan 2026 | 53.9% | 33.7% | 12.4% | 0% |
| Feb 2026 | 46.7% | 37.4% | 15.9% | 0% |
| Mar 2026 | 49.6% | 34.2% | 16.1% | 0% |
| Apr 2026 | 48% | 37.4% | 14.6% | 0% |
| May 2026 | 41.4% | 39.8% | 18.7% | 0.08% |
| Jun 2026 | 39% | 42.5% | 18.5% | 0% |
| Jul 2026 | 40.3% | 39.6% | 20.1% | 0% |
| Aug 2026 | 43.5% | 40.6% | 15.8% | 0.07% |
| Sep 2026 | 46.1% | 35.2% | 18.8% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 7.5K | +19.1% | +2.6 points | |
| 2, held 2nd | 35.2% | 5.7K | -2.7% | -5.5 points | |
| 3, held 3rd | 18.8% | 3K | +33.2% | +2.9 points | |
| 4, held 4th | 0% | 0 | -100% | -0.1 points |
1.
Ryobi46.1%
Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.6 points.
2.
DeWalt35.2%
Held 2nd. 5.7K estimated branded searches, -2.7% vs prior month. Share -5.5 points.
3.Festool
18.8%
Held 3rd. 3K estimated branded searches, +33.2% vs prior month. Share +2.9 points.
4.
Bosch0%
Held 4th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Festool and its closest rivals
Every comparison with Festool
16 comparisons
How has branded search demand for Festool changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Festool in New Zealand rose from 2.3K to 3.1K.
- Across the 12 months ending September 2026, Festool’s share of searches among router circle jig brands in New Zealand increased from 17% to 18.8%.
- Across the 12 months ending September 2026, Festool’s share of searches among router circle jig brands in New Zealand peaked at 20.1% in July 2026 and was lowest at 10.4% in December 2025.
How did search popularity change for New Zealand router circle jig brands in September 2026?
3 changes
In September 2026, Festool gained share of searches among router circle jig brands in New Zealand, from 15.8% to 18.8%.
In September 2026, Ryobi gained share of searches among router circle jig brands in New Zealand, from 43.5% to 46.1%.
In September 2026, DeWalt lost share of searches among router circle jig brands in New Zealand, from 40.6% to 35.2%.
How are Festool’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- festool
- festool battery
- festool chop saw
- festool domino
- festool drill
- festool dust extractor
- festool orbital sander
- festool planer
- festool plunge saw
- festool router
- festool sander
- festool tools
- festool track
- festool track saw
- festool vacuum
- festool wall sander
Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Festool compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Power tool brands | 7th of 9 | 3.6% | Show ranking |
| Hand sander brands | 5th of 6 | 10.1% | Show ranking |
| Orbital sander brands | 4th of 6 | 10.1% | Show ranking |
| Palm sander brands | 5th of 6 | 10.4% | Show ranking |
| Biscuit joiner brands | 4th of 6 | 11.1% | Show ranking |
| Reciprocating saw brands | 4th of 6 | 10.9% | Show ranking |
| Compound miter saw brands | 4th of 6 | 11.3% | Show ranking |
| Drywall sander brands | 4th of 7 | 11.6% | Show ranking |
| Panel saw brands | 3rd of 6 | 11.8% | Show ranking |
| Belt sander brands | 4th of 5 | 12.2% | Show ranking |
| Chain mortiser brands | 3rd of 5 | 12.7% | Show ranking |
| Dust extractor brands | 3rd of 8 | 13.5% | Show ranking |
| Hand planer brands | 3rd of 6 | 14.7% | Show ranking |
| Bench saw brands | 3rd of 4 | 16.1% | Show ranking |
| Router circle jig brands | 3rd of 4 | 18.8% | Shown above |
| Router table brands | 2nd of 6 | 21.4% | Show ranking |
| Countersink bit brands | 2nd of 5 | 26.3% | Show ranking |
Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.