Bosch vs Festool:Which is more popular?
In September 2026, Festool had more branded searches than Bosch among router circle jig brands in New Zealand. Festool had about 3,050 branded searches, while Bosch had 0. Festool made up 18.8% of all router circle jig brand searches we track, and Bosch accounted for 0%. When we asked ChatGPT and Google AI Overviews about router circle jig brands, Bosch appeared in three of the four answers and Festool in one.
Follow Bosch vs Festool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top router circle jig brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bosch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Festool was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about router circle jig brands
4 answers
Asked ChatGPT
“Which router circle jig brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best router circle jig brands in New Zealand?”
Asked ChatGPT
“What's the best router circle jig brand in New Zealand for precise circles?”
Searched Google, AI Overview
“best router circle jig”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“router circle cutting jig”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Festool more popular in search?
This chart shows how often people search Google for Bosch and Festool by name. Each line represents a brand's share of searches for all four router circle jig brands we track, month by month, from searches in New Zealand.
Share of searches by month for Festool, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Festool | Bosch |
|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.9% | 17% | 0% |
| Nov 2025 | 52.7% | 36.3% | 11% | 0% |
| Dec 2025 | 59.7% | 29.9% | 10.4% | 0% |
| Jan 2026 | 53.9% | 33.7% | 12.4% | 0% |
| Feb 2026 | 46.7% | 37.4% | 15.9% | 0% |
| Mar 2026 | 49.6% | 34.2% | 16.1% | 0% |
| Apr 2026 | 48% | 37.4% | 14.6% | 0% |
| May 2026 | 41.4% | 39.8% | 18.7% | 0.08% |
| Jun 2026 | 39% | 42.5% | 18.5% | 0% |
| Jul 2026 | 40.3% | 39.6% | 20.1% | 0% |
| Aug 2026 | 43.5% | 40.6% | 15.8% | 0.07% |
| Sep 2026 | 46.1% | 35.2% | 18.8% | 0% |
How has the Bosch and Festool comparison changed over the last 12 months?
3 findings
- Festool was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among router circle jig brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending September 2026, Festool’s share of searches among router circle jig brands in New Zealand moved from 17% to 18.8%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand router circle jig brands in September 2026?
1 change
In September 2026, Festool gained share of searches among router circle jig brands in New Zealand, from 15.8% to 18.8%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Bosch’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among router circle jig brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.