Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0% of all New Zealand router circle jig brand searches, placing Bosch fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about router circle jig brands, Bosch appeared in three of the four answers.

Search and AI answers in September 2026

Bosch is the fourth most searched of 4 competitors.

  1. RyobiShare of searches 46.1%Mentioned in 1 of 4 AI answers
  2. DeWaltShare of searches 35.2%Mentioned in 3 of 4 AI answers
  3. FestoolShare of searches 18.8%Mentioned in 1 of 4 AI answers
  4. BoschShare of searches 0%Mentioned in 3 of 4 AI answers
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Top router circle jig brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bosch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Festool1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about router circle jig brands

4 answers
  • Asked ChatGPT

    “Which router circle jig brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2DeWalt
    3. 3Ryobi
  • Asked ChatGPT

    “What are the best router circle jig brands in New Zealand?”

    1. 1DeWalt
    2. 2Bosch
  • Asked ChatGPT

    “What's the best router circle jig brand in New Zealand for precise circles?”

    1. 1DeWalt
    2. 2Bosch
    3. 3Festool
  • Searched Google, AI Overview

    “best router circle jig”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “router circle cutting jig”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which router circle jig brands compete with Bosch?

    Bosch against router circle jig brands in New Zealand, by month

    Share of searches by month for Ryobi, DeWalt, Festool, Bosch. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRyobiDeWaltFestoolBosch
    Oct 202547.1%35.9%17%0%
    Nov 202552.7%36.3%11%0%
    Dec 202559.7%29.9%10.4%0%
    Jan 202653.9%33.7%12.4%0%
    Feb 202646.7%37.4%15.9%0%
    Mar 202649.6%34.2%16.1%0%
    Apr 202648%37.4%14.6%0%
    May 202641.4%39.8%18.7%0.08%
    Jun 202639%42.5%18.5%0%
    Jul 202640.3%39.6%20.1%0%
    Aug 202643.5%40.6%15.8%0.07%
    Sep 202646.1%35.2%18.8%0%
    1. 1.Ryobi

      46.1%

      Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.6 points.

    2. 2.DeWalt

      35.2%

      Held 2nd. 5.7K estimated branded searches, -2.7% vs prior month. Share -5.5 points.

    3. 3.Festool

      18.8%

      Held 3rd. 3K estimated branded searches, +33.2% vs prior month. Share +2.9 points.

    4. 4.Bosch

      0%

      Held 4th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

    Compare popularity between Bosch and its closest rivals

    Every comparison with Bosch

    31 comparisons

    How has branded search demand for Bosch changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
    • Across the 12 months ending September 2026, Bosch’s share of searches among router circle jig brands in New Zealand held steady at 0%.

    How did search popularity change for New Zealand router circle jig brands in September 2026?

    3 changes
    1. In September 2026, Festool gained share of searches among router circle jig brands in New Zealand, from 15.8% to 18.8%.

    2. In September 2026, Ryobi gained share of searches among router circle jig brands in New Zealand, from 43.5% to 46.1%.

    3. In September 2026, DeWalt lost share of searches among router circle jig brands in New Zealand, from 40.6% to 35.2%.

    How are Bosch’s branded searches counted?

    74 search terms

    Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • bosch 10kg washing machine
    • bosch aerotwin
    • bosch air blower
    • bosch belt sander
    • bosch bench saw
    • bosch biscuit joiner
    • bosch breaker hammer
    • bosch brush cutter
    • bosch caulking gun
    • bosch chipping hammer
    • bosch chuck key
    • bosch clothes dryer
    • bosch compound miter saw
    • bosch condenser tumble dryer
    • bosch convection oven
    • bosch cooktop
    • bosch cordless angle grinder
    • bosch cordless sawzall
    • bosch cordless screwdriver
    • bosch counter depth refrigerator
    • bosch demolition hammer
    • bosch dishdrawer
    • bosch dishwasher
    • bosch double oven
    • bosch double wall oven
    • bosch drill bits
    • bosch dryer
    • bosch dust extractor
    • bosch freestanding oven
    • bosch fridge
    • bosch fridge freezer
    • bosch front loader
    • bosch glue gun
    • bosch grass trimmer
    • bosch green laser
    • bosch grinder blades
    • bosch hand blender
    • bosch hand sander
    • bosch impact wrench
    • bosch inbuilt oven

    1–40 of 74

    Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Bosch compete?

    Bosch is ranked in 74 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Power tool brands9th of 90.01%Show ranking
    Vacuum cleaner brands9th of 90.25%Show ranking
    Home appliance brands4th of 1110.3%Show ranking
    Induction cooktop brands5th of 81.1%Show ranking
    Freestanding oven brands8th of 80.41%Show ranking
    Convection oven brands6th of 60.02%Show ranking
    Stick vacuum brands8th of 80.35%Show ranking
    Oven and cooktop brands5th of 75.9%Show ranking
    Chuck key brands4th of 50.03%Show ranking
    Air blower brands6th of 60.03%Show ranking
    Stand mixer brands6th of 60.06%Show ranking
    Undercounter fridge brands5th of 62.8%Show ranking
    Gas cooktop brands5th of 91.4%Show ranking
    Grass trimmer brands7th of 80.06%Show ranking
    Double wall oven brands8th of 80.06%Show ranking
    Induction range brands4th of 54.6%Show ranking
    Saw stand brands5th of 50.07%Show ranking
    Washing machine brands5th of 61.5%Show ranking
    Hand sander brands6th of 60.03%Show ranking
    Orbital sander brands6th of 60.57%Show ranking
    Fridge brands8th of 82%Show ranking
    Clothes dryer brands5th of 71.4%Show ranking
    Pressure washer brands7th of 70.38%Show ranking
    Induction oven brands3rd of 72.5%Show ranking
    Front load washer brands4th of 67.3%Show ranking
    Induction stove brands3rd of 61.6%Show ranking
    Biscuit joiner brands6th of 60.07%Show ranking
    Counter depth refrigerator brands5th of 50%Show ranking
    Reciprocating saw brands6th of 60.33%Show ranking
    Dishwasher brands4th of 72.3%Show ranking
    Compound miter saw brands5th of 60.04%Show ranking
    Upright freezer brands8th of 80.04%Show ranking
    Power screwdriver brands5th of 56.2%Show ranking
    Impact wrench brands5th of 50.35%Show ranking
    Hot glue gun brands6th of 70.12%Show ranking
    Integrated dishwasher brands7th of 70.43%Show ranking
    Fridge freezer brands6th of 71.2%Show ranking
    Washer and dryer brands5th of 50.82%Show ranking
    Cordless angle grinder brands5th of 50.08%Show ranking
    Slimline dishwasher brands6th of 60.16%Show ranking
    Cordless screwdriver brands5th of 50.16%Show ranking
    Belt sander brands5th of 50.29%Show ranking
    Induction hob brands3rd of 41.9%Show ranking
    Condenser tumble dryer brands5th of 50%Show ranking
    Refrigerator double door brands6th of 60.21%Show ranking
    Cordless Sawzall brands5th of 50.04%Show ranking
    Gas stove brands3rd of 62%Show ranking
    Hand blender brands6th of 60.04%Show ranking
    Dust extractor brands7th of 80.09%Show ranking
    Laser level brands4th of 52%Show ranking
    SDS Max brands5th of 50.05%Show ranking
    Bench saw brands4th of 40.6%Show ranking
    Tool bag brands6th of 60.11%Show ranking
    Grinder blades brands6th of 60.06%Show ranking
    Chasing machine brands5th of 60.4%Show ranking
    Caulking gun brands5th of 60.06%Show ranking
    Roto hammer brands4th of 40.06%Show ranking
    Breaker hammer brands4th of 40%Show ranking
    Chipping hammer brands4th of 40%Show ranking
    Router circle jig brands4th of 40%Shown above
    Wall chaser machine brands4th of 40.44%Show ranking
    Router collet brands3rd of 40.06%Show ranking
    Brush cutter brands4th of 50.07%Show ranking
    Demolition hammer brands3rd of 30.07%Show ranking
    Router table brands6th of 60.14%Show ranking
    Laser plumb bob brands4th of 50.1%Show ranking
    Green laser brands3rd of 30.21%Show ranking
    Steam iron brands5th of 50%Show ranking
    Portable dishwasher brands4th of 40%Show ranking
    Drill bits brands4th of 40.6%Show ranking
    Spade bits brands4th of 40.25%Show ranking
    Microwave oven brands4th of 611.9%Show ranking
    Wiper blade brands3rd of 420.5%Show ranking
    Under counter freezer brands3rd of 30%Show ranking
    Creator with pink hair and a pink jacket

    Is Bosch your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.